Ganeshkumar M Email & Phone Number

Creating ad campaigns in Campaign Manager 360 based on the T-sheet requirements.Trafficking and optimizing the Ad campaign by adjusting creatives, targeting parameters, bidding, frequency capping etc...Experienced in handling different Ad creative formats like Display, instream video, Tracking.Created tracking and click tracker ads to record social media conversation & clicks.Using Floodlight activities to create a custom audience for retargeting campaigns, Event tag for click and impressions tracking. Verification Ad blocking to ensure the brand safety and prevent ads from serving on unsafe/unrelated sites.Preview and double check the campaign details and tag functionality prior to sending them the publisher/Client.Analyse the reports of clicks, views, conversations and implement the strategies to improve campaign performance in Campaign Manager.Handling Jira Tickets, Azure devops, Airtable for campaign issues, Slack channels for quick internal team updates.Facebook Ads Manager, Instagram Campaign, Reddit Ads Manager Tools.Worked in different ad formats and objectives on Facebook/Reddit/Instagram campaigns to meet the advertisers goal. Improving campaigns by custom audience targeting, A/B testing, Pixel event data.On FB worked in Awareness, Consideration and conversation campaigns. Especially in Brand awareness, App Installation, Lead generation, Trafficking, Catalogue sales objectives.In Reddit Managing Ad queues such as self-serve, managed serve, reported ad, product ad, headline DPA, and lead generation. And worked in All four ad formats.Certified in Campaign Manager 360 and Criteo Retail media platform and have experience in trafficking ad campaigns, optimizing them, driving conversations, and creative designing.Good at using spreadsheets for tracking and analysing reports and data optimization.Further, I have skills in HTML, CSS, Canva, JS