• Selected business direction, built strategy from zero by targeting financial targets; coordinated all functional teams to implement the business plan efficiently. • Built product management team and created procedures from zero; created two NPI projects from product road map in 15 months with endorsement in headquarters Switzerland.• Created company Vision, Mission, Values, and established brand strategy based on company’s long term strategic planning; built marketing communication team and implemented various activities.• Leaded and coordinated all function teams mainly including production, supply chain, R&D, HR, Quality/EHS, finance, and facility to secure production lines’ SOP and Ramp-up.• Coordinated production lines transitioning with project team in headquarters.

• Identified the market opportunity and defined the go-to-market roadmap to support strategic and business planning.• Defined the specifications of the product based on Voice of Customers (VOC), data analysis, technology trends, and updated the norms and standards.• Conducted ROI and business case analysis around new product concepts and consistently delivered positive ROI.• Built the product opportunity funnel. Led and coordinated product development projects through the Stage Gates and delivered the products with sufficient sales tools.• Analyzed product costs and supply chain to identify and act on cost improvements.• Coordinated and conducted product training and technical support to the sales team and reps/distributors.

• Built the marketing and product development team of ten, led and developed the new cable and accessory products based on understanding customer needs and market trends. Developed nine new products in 2012/2013 and generated 18M USD sales in 2014.• Communicated and coordinated with internal company resources including sales, finance, production, R&D, logistics, PR, and application engineering, successfully launching the products on time and budget.• Established the code and standard team, maintained a close relationship with national code committee members; built the code strategy and road map. Completed 10 code and standard books in the field.• Developed the sales and product plan and roll out; built the temporary committee including all the internal functions and reached the common goal for the sales budget and product sales targets; created the action plan; co-operated with internal functional teams to generate sales revenue from zero in 2007 to 100M USD in 2013.• Led a special team on an M&A project. • Collected the market information including the trade information, macro-economy news, competitor updates… generated the monthly report and shared with internal team. • Established, localized and implemented the company image, advertisements, PR activities including public printed media, the company website and App for mobile devices, events and seminars. Launched the STABILOY® (世德合金®) brand in 2008; organized and implemented various grand openings for plants and annual meetings; planned and executed 37 technical seminars in 2013. • Registered the brand trademarks and patents to protect intellectual properties, coordinated the legal department, established the intellectual pool including 33 trademarks registration and 22 patents registrations.

• Offered system solutions including all product offer (Wiring Devices, /Protection/Cabling system/Intercom/Home automation...). • Localized Home Automation systems including building automation/CCTV and wiring devices; built the product pricing system, distribution system, technical documents, and brands in 2007• Established and implemented product development strategy for acquired subsidiary companies; consolidated product lines from 15 to 9 maintaining revenue growth.• Managed the training for 500 salespeople and project managers of all 35 branch offices. • Led and cooperated with technical/R&D engineers in France, Italy, and the US to plan and implement market survey, which helped to determine product features suitable for the Chinese market and commercial activities. Prepared and launched new products in 2006 which generate 18USD sales in 2007. • Assisted the development and design of new products for the Chinese market, improved products based on feedback from the market. Launched a new wiring devices products in 2004. • Managed the market survey (Competitors/Brands/Products/Customers), and shared the market information to the internal function teams both in China and France.• Led the new training center project, established the China training center and composed the training programs for the sales and business partners.

Developed & promoted the CCTV products: planed and executed market survey (Competitors/Products); planed and executed promotion activities, offered technical supports, participated communication affairs, imported & exported equipments; kept good relationship with overseas partnership companies.

Developed the products for Chinese market; assisted promotion through the salesnetwork, led the technical team for maintaining the equipments from Japan.