Li Ping Gan Email & Phone Number

Singapore

• Improve analytics efficiencies using Artificial Intelligence and automation, reducing man hours by 60% for one of the use case• Analyse findings from research and analytics to generate actionable insights into target customer and market segments• Design market research projects in line with research objectives by collaborating with qualitative and quantitative analysis teams• Produce analytics reports and data visualisation dashboards on PowerBI to enable business stakeholders to make sense of the data• Implement data quality control standards and methods • Provide inputs on existing customer measurement infrastructure and requirements to meet organisation's research and analytics objectives • Partner with stakeholders to commercialise proprietary data tools• Lead organisation-wide data fluency initiative focused on individual proficiency

Singapore

• Analyse various internal data, including Customer Relationship Management, Point-Of-Sales, web analytics data and layering in the output of the analytical/ predictive models• Develop actionable insights & experimentation plans that drive retail business growth• Execute, measure and iterate marketing experiments to discover new marketing opportunities• Plan experiment objectives including management of budgets to deliver cost effective campaigns with marketing ROI• Coached software development teams utilising agile methodology

Singapore

Marketing• Leading and pioneering in-store Point of Sale Materials (POSMs) in the Non-Fuels retail business• Planning and tracking budget utilising SAP• Collaborating with marketing agencies, suppliers and managers in executing in-store promotional campaigns Analytics• Deriving business insights from over a million lines of complex raw data per month• Developing trend reports to highlight issues in shop merchandising, stock availability and identify business opportunities System Maintenance• Driving timely new product listings and promotions in Head/Back Office System• Maintaining status of over five thousand Stock Keeping Units• Liaising with global subject matter experts, localising the needs of business and conducting User Acceptance Testing ensuring software is feasible Finance• Spearheading accurate billing of rebates, preventing value leakage

Singapore

• Crafted Go-To-Market strategy for Malaysia, Myanmar, China• Planned and executed online and offline marketing campaigns such as Facebook, Google AdWords, Electronic Direct Mails (EDM) and Mobile Marketing for leads generation• Measured and optimised paid marketing using vendor-specific dashboards and Google Analytics by examining data (reach, traffic, conversions)• Generated post campaign reports to track budget and A/B test• Managed various EDM campaigns with external vendors, including call-to-action and content used• Constructed landing pages and lead generation forms for relevant paid campaigns on proprietary software

Bachelor'S Degree, Marketing, Second Class Honours

Activities and Societies: Orientation Main Committee • Was a leader and a business manager • Led a group of 50 people during the camp.

Education record

• Went for GEM Explorer, an exchange program in Nanyang Technological University, in ZHAW School of Management and Law • Programme period.