Jijun (Alex) G. Email & Phone Number

Shanghai

- Responsible for creating centralized online campaign to generate target audience response throughout APAC countries.- Plan and create follow-up online marketing campaigns to convert response to qualified leads - Work closely with sales team to verify and convert leads to qualified sales opportunity.- Support regional marketing team to create customized online marketing campaign and sales enablement projects.- Maintain and grow existing contacts database. Plan and conduct data cleansing project with key geographic market.- Become guardian of corporate Internet branding guidelines, make sure all marketing assets are in accordance with regulations.

Shanghai

- Main goal: provide proposal consultancy to account team on fields of integrated digital marketing- Create customer meeting opportunities via digital platform/media, tele-marketing and events.- Meet clients to brief service solutions and formulate customer demands.- Interpret customer demands to proposal team on campaign concept, strategy framework, creative direction, measurement (KPI). - Review draft proposal and advise on adjustment.- Oversee campaign execution on budgeting, time frame, production quality, and advise to senior management of campaign adjustment.http://www.innovate-3.com/index.html

Managing product-focused online campagin across 14 APAC countries- Responsible for product line leads-generation campagin among APAC countries- Run global centralized monthly eNews: two regular eNews per month, incl. product focused and express e-magzine- Develop and execute country request online campaign: event e-invitation (eDM and data capture), special promotion eNews, and product awareness eNews, etc.- Responsible for Eloqua contacts database management: categorize contacts, create campagin distribution list, monitor and trouble shoot contact group, reporting.

Managing team at Shanghai to run global leads generation online campaign:- Job Scope: plan campaign with saleforce and tech-team; managing camapgin asset, incl. acquire tech-content (demo video, white-paper, etc), campaign flow design, creative design; media plan/selection; execute campaign worldwide; reporting.- Media involvement: key industry online media in China, Japan, US, Germany- Campaign type: product launch, general awareness, event invitation, leads generation, sales enablement - Assets/Collateral: eDM, micro-site, landing page, 3rd party banner/eDM/list rental- Coverage: 14 countries incl. EU, US and APAC; 7 language sets- Frequently-used tools: Sieble CRM database, WCMS content publication, Brio-Report datamining, Photoshop, DreamWeaver, Fireworks

Master’S Degree, Entrepreneurship, Innovation Management

Master’S Degree, Strategy Management, Knowledge Management

Bachelor’S Degree, Marketing Management