Responsible for the design of the sales strategies of the consume goods division. Structuring compensation model and defining and implementing consultative selling model for the unit. Control and manage the P and L of the unit. Design the model of regional expansion and consolidation strategy for the unit, in countries like (Colombia - Ecuador - Panama)Achievements:➢ Cumulative growth of 140% of the Consume Goods Vertical from 2011 to 2015.➢ Generation Through Business Strategies A Back Log For 2015 Of 78% On Income, that means contract for 36 month that generates sustainability and growth for the Vertical.➢ Design of 85 accounts plans using the consulting sales methodology of McKinsey, with the sales team.➢ Over achievement of revenue goals since 2011: 2011 (134%) – 2012 (119%) – 2013 (116%) – 2014 (111%) – 2015 (101%).➢ Due to the sales teams of the Consume Goods Vertical were the result of the join of two different sales team, one from FESA S.A. and Integrar S.A., and the other one from IBC (ecommerce Company), one of the biggest challenge was to build and transform this new team, in to sell IT Outsourcing, but also BPO services, fact that implies intensive training, the not only in the new portfolio but also in consulting sales.➢ Development of Vertical Solutions for the Consume Goods Sector, such as:• Trucks tracking in the Central Mayorista De Antioquia• Hardware Store Automation in Argos´s Group as a service, using the Final Net of us, called Assenda RED.• Automation project for sales forces Medic Visit groups in Pharmaceutics industries.• Non-Financial correspondents in partnership with Banclombia.• Enterprise solution of cash in or collection, based on Assenda´s Networking Services (Assenda Red)• Several Print Management and Helpdesk solution for companies like: Tecnoquimicas, Grupo Colvanes, Alpina, Linde Agafano, Laboratorios Propcaps, SabMiller, Quala, among others.

Responsible for the design of the sales strategies of the ITO division. Responsible for sales strategy of the ITO portfolio and the Structuring governance model of the ITO division. Control and manage the P and L of the unit. Manage sales groups in 4 countries.Achievements:➢ Overachievement of 101% on revenue budget of Usd$50 Millions in 2010.➢ Building, training and development of the sales team in Andean region in all ITO solutions outside Colombia.➢ Big deals achieved in Andean region:a. Ecuador – Banco Pichincha: Print Management and Enterprise Content Managementi. Total Value Contract: USD$7,2 Millionsii. Contract Length: 36 Monthsb. Venezuela - Seguros Caracas (Liberty Insurance): Print Management and Enterprise Content Managementi. Total Value Contract: USD$7,4 Millionsii. Contract Length: 36 Monthsc. Venezuela – Banco Mercantil: Outsourcing Production Of Bank Statementsi. Total Value Contract: USD$3,6 Millionsii. Contract Length: 36 Month

Responsible for the design of the sales strategies of the Print Management division. Control and management of P and L of the unit. Manage sales groups in 4 countries. And responsible for product manager team and also the IT support group.Achievements:➢ Compliance of the revenue budget in 2009. 30 USD Billion. 105% of overachievement.➢ Design and implement the Outsourcing delivery model for based on eSourcing capability management methodology, generating improvement of efficiency of a World Wide Class Company.➢ Implement the PMI Model in the PM Unit.➢ Develop the concept of Cloud Print Management.➢ Develop the new strategies to upgrade the PM solution to an ECM solution making partnerships with companies as IBM and Hyland software in US.➢ Obtain 39% of market share in Colombia in PM Sourcing, earning businesses in multi sector like health care, finance, consume goods and Insurance.➢ Main Business Achieved:• Grupo Bancolombia: Us$35 Millions• Grupo Suramericana: Us$25 Millions• Laboratorio Tecnoquimicas: Us$3.5 Millions• Liberty, Solidaria, Mapfre, AIG, Mundial De Seguros: Us$20 Millions• Grupo Olímpica: Us$1,2 Millions