In response to the pandemic's impact on the events industry, I founded LYVEAT GROUP to explore and implement innovative solutions using blockchain technology and other cutting-edge methods. Our mission was to address key challenges within the entertainment sector and enhance its operational efficiency.Key responsibilities and achievements include:- Company Founding and Leadership: Established LYVEAT GROUP with a vision to leverage technology to solve industry-specific problems, focusing on blockchain and other innovative approaches.- Project Development: Led the development of various small-scale projects for clients, applying our expertise to create effective and forward-thinking solutions tailored to their needs.- Industry Innovation: Drove research and development efforts to integrate blockchain technology into entertainment-related applications, aiming to revolutionize aspects such as digital rights management, fan engagement, and revenue models.This role allowed me to explore the intersection of technology and entertainment, further developing my skills in innovation, project management, and industry-specific problem-solving.

Driven by a passion for technology and music, I founded liveatU, a music news and promotion portal dedicated to the independent and mainstream music scenes. My role encompassed various aspects of web development, media management, and event promotion, contributing significantly to the music community.Key achievements and responsibilities include:- Portal Creation and Management: Launched and managed liveatU, providing a platform for music news, promotion, and coverage. Oversaw the development and maintenance of the website and associated applications.- Event Sponsorship and Media Presence: Sponsored the New Found Glory concert in São Paulo in 2008 and served as an official media partner for the Maquinária Festival the same year, which featured prominent bands such as Evanescence and Panic! At The Disco.- Continuous Operation: Maintained and operated the portal actively until 2020, adapting to changes in the music industry and technology trends while serving as a vital media source for music enthusiasts and industry professionals.This venture allowed me to merge my interests in technology and music, enhancing my skills in web development, media management, and event promotion.

As an Independent Event Promoter, I was deeply involved in the conception, promotion, and execution of numerous independent music events across Brazil, particularly in the states of São Paulo and Paraná. My focus was on supporting and elevating the independent music scene, providing platforms for emerging artists to showcase their talent.Key responsibilities and achievements include:- Event Idealization and Promotion: Conceptualized and promoted a wide array of shows and concerts, particularly in the independent music scene. My work spanned various venues and audiences, always with a focus on fostering new talent.- Collaboration with São Paulo State: Partnered with the state of São Paulo to organize and promote a festival dedicated to up-and-coming bands, playing a crucial role in the event’s success.- Business Management: Managed all aspects of the business side of event promotion, including booking venues, negotiating contracts, handling logistics, and coordinating marketing efforts to ensure successful events.- Regional Impact: Contributed to the growth and vibrancy of the independent music scene in São Paulo and Paraná by providing opportunities for artists and creating memorable experiences for audiences.This role further strengthened my expertise in business management, marketing, and event coordination, solidifying my reputation as a key figure in Brazil’s independent music industry.

I served as both the drummer and manager for Road Sixty Nine, a pop-punk band influenced by iconic groups such as Green Day, New Found Glory, and Blink 182. In this dual role, I was responsible for both the creative and business aspects of the band’s development and success.Key achievements include:- Recording Milestones: Successfully recorded our first EP in 2002, followed by our debut album in 2005, showcasing our unique blend of energetic and melodic pop-punk.- Touring: Managed and performed in tours across various cities from 2002 to 2007, building a dedicated fan base and expanding our reach in the Brazilian music scene.- Band Management: Handled the logistics, marketing, and promotional activities, ensuring that the band stayed on track with its goals and connected with fans effectively.- Creative Collaboration: Played a central role in songwriting and arranging, contributing to the band’s distinct sound and artistic direction.This experience honed my skills in leadership, project management, and creative collaboration, providing a strong foundation for my future endeavors in administration, marketing, and business.