As a Product and Business Specialist at FiberX, I am responsible for two distinct work fronts:1. Huawei’s Wi-Fi Router (CBG) and GPON (EBG) Product LinesMain Results:- Contributed to a double-digit growth in the Wi-Fi router and GPON product lines from 2022 to 2023.- Developed the Go-To-Market strategy for the launch of Huawei’s product line.Main Responsibilities:- Prepare Go-To-Market strategies for new products.- Define price positioning.- Plan… Show more As a Product and Business Specialist at FiberX, I am responsible for two distinct work fronts:1. Huawei’s Wi-Fi Router (CBG) and GPON (EBG) Product LinesMain Results:- Contributed to a double-digit growth in the Wi-Fi router and GPON product lines from 2022 to 2023.- Developed the Go-To-Market strategy for the launch of Huawei’s product line.Main Responsibilities:- Prepare Go-To-Market strategies for new products.- Define price positioning.- Plan and execute sales campaigns.- Attend roadshows to present Huawei’s products to customers.- Train the sales team.- Create marketing materials, such as YouTube videos and blog articles.Main Hard Skills Developed:- Data analysis.- Financial analysis.- Technical training skills.Main Soft Skills Developed:- Conflict resolution.- Critical thinking.- Communication.2. Development of Two New ISP Product BrandsMain Results:- Launched two brands of ISP products in the Brazilian market.Main Responsibilities:- Develop new products based on customer requirements.- Negotiate with suppliers regarding volumes, payment terms, and pricing conditions.- Define and deliver product roadmaps.- Perform financial analyses for new and current products.- Establish pricing strategies.- Develop and implement Go-To-Market (GTM) strategies.- Plan and promote sales campaigns to drive revenue growth.- Train the sales team.- Prepare promotional materials, including YouTube videos, blog articles, and battle cards.Main Hard Skills Developed:- Project management.- Financial analysis.- Marketing strategy.Main Soft Skills Developed:- Negotiation skills.- Time management.- Creativity and innovation. Show less

As a Product and Business Analyst for H&O Networks at Intelbras, I was responsible for:Main Results:- Launched a new Wi-Fi router for the Wi-Force product line.- Planned and managed the phase-out of the top-selling Wi-Fi router, ensuring a smooth transition to its successor.- Contributed to the manufacturing process transition of a Wi-Fi router from OEM to SKD.Main Responsibilities:- Define product roadmaps for Wi-Fi routers.- Collaborate with the R&D… Show more As a Product and Business Analyst for H&O Networks at Intelbras, I was responsible for:Main Results:- Launched a new Wi-Fi router for the Wi-Force product line.- Planned and managed the phase-out of the top-selling Wi-Fi router, ensuring a smooth transition to its successor.- Contributed to the manufacturing process transition of a Wi-Fi router from OEM to SKD.Main Responsibilities:- Define product roadmaps for Wi-Fi routers.- Collaborate with the R&D team to establish key features for Wi-Fi routers.- Discuss technology and roadmap strategies with chipset vendors.- Perform viability analyses for new and current products.- Develop and implement Go-To-Market (GTM) strategies.- Establish pricing strategies for new products.- Define appropriate sales channels.- Plan and execute sales campaigns to drive revenue growth.- Coordinate with the manufacturing team to ensure quality and product availability.- Work with the Supply Team to analyze and select suppliers.- Evaluate and interpret feedback from the Post-Sales Team to improve product features.- Develop communication materials to educate customers and partners.- Represent the company at roadshows and industry events, including ABRINT, FUTURECOM, and APRONET, to present the product portfolio.Main Hard Skills Developed:- Project management.- Financial analysis.- Marketing strategy.Main Soft Skills Developed:- Conflict resolution.- Time management.- Creativity and innovation. Show less

As a Competitive Intelligence Analyst, I was responsible for tasks focused on the Networks Business Unit (BU):Main Results:- Conducted a comprehensive analysis of distributor expansion based on key factors, including city GDP, distributor performance within the city, partnership levels with Intelbras, and proximity to the closest distributor. Presented recommendations to the sales team and subsequently managed the performance of distributors in the recommended cities.-… Show more As a Competitive Intelligence Analyst, I was responsible for tasks focused on the Networks Business Unit (BU):Main Results:- Conducted a comprehensive analysis of distributor expansion based on key factors, including city GDP, distributor performance within the city, partnership levels with Intelbras, and proximity to the closest distributor. Presented recommendations to the sales team and subsequently managed the performance of distributors in the recommended cities.- Successfully developed dashboards using QlikSense to analyze distributor performance, sales team effectiveness, and product trends, including cross-selling, upselling, and sales patterns.Main Responsibilities:-Designed and maintained dashboards using Excel, Power BI, and QlikView/QlikSense to assist managers in analyzing sales performance.- Prepared market research questionnaires and conducted performance analysis based on quantitative and qualitative data.- Supported the sales team with portfolio and channel analysis.- Assisted Product and Business Analysts in defining and measuring market share.- Provided the BU Director with ISP market analyses.- Conducted competitor analysis using income statements and market intelligence.Main Hard Skills Developed:- Proficiency in QlikView/QlikSense.- Advanced Excel and Power BI skills.- Presentation and data visualization.Main Soft Skills Developed:- Networking and relationship building.- Attention to detail.- Collaboration and teamwork. Show less

As a Competitive Intelligence Intern, I was responsible for supporting the senior analyst in data analysis, market research and process improvement tasks. Main results:- I took responsibility for the Market Share process, where I conducted interviews and analyzed market data from over 57 different product categories. The goal was to validate and prepare the market data for the annual strategic planning meeting led by the CEO, attended by all Product Segment Managers.

As a Sales Intern, I was responsible for cold calling new customers, presenting solar energy projects and prepare sales team agenda to local visitation on customers.Main results:- During my cold calling process, I developed a strategy to better target customers based on market segmentation analysis. By using the profile of the ideal customer as a reference, I identified similar customers within the company's database and focused the calls on those targets. This improved sales… Show more As a Sales Intern, I was responsible for cold calling new customers, presenting solar energy projects and prepare sales team agenda to local visitation on customers.Main results:- During my cold calling process, I developed a strategy to better target customers based on market segmentation analysis. By using the profile of the ideal customer as a reference, I identified similar customers within the company's database and focused the calls on those targets. This improved sales performance. Show less