Anthony Garcia Email & Phone Number

Cupertino, California, United States

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• Delivered transformation engagement services across Fortune 500 clients.• Coordinated CRM user flow improvements, consolidating customer data for unified views.• Facilitated automation of key workflows for Sales, Marketing, and Service organizations.• Led finance transformation projects, improving back-office service operations.• Developed GTM strategies for global FinTech and utility companies.

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• Directed large-scale CRM and enterprise platform implementations, enhancing workflows and interactions.• Led CRM transformation and contact center unification projects.• Designed mobile application solutions for field and back-office users.

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• Spearheaded GTM briefings and product launches.• Designed and delivered interactive technology sessions and office relocation strategies.

Frankfurt Am Main, De

• Helped establish and launch PwC Germany's Experience Center, leading digital transformation initiatives.• Organized BXT (Business, Experience, Technology) sales accelerator events and contributed to significant proposal wins.

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• Led enterprise collaboration transformations and intranet strategy designs.

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Joined PwC Advisory via acquisition of Ant's Eye View • Delivered digital strategy and competitive analysis for global clients.

Seattle, Wa, Us

• Acquired by PwC Advisory in the Fall of 2012• Developed strategic plans for social media programs, influencer/advocate models, and community strategy for executive audiences• Facilitated client planning sessions, including strategy development, issue definition, and project planning• Managed client engagements and created project plans to ensure all deliverables were on time, on budget and within scope• Architected the go-to-market strategy and user experience for leading tax preparation company and launching the client’s first customer community platform connecting tax experts to millions of customers

• Independent contractor support for multiple PR and Social Media projects• Advised VP and C-suite executives on marketing and digital communication strategies to position products• Developed and presented a social strategy for talent recruitment, internal collaboration and event outreach• Delivered product and funding milestone public releases for technology press

• Communication strategy consulting and change management for business transformation within an IT enterprise organization. Advised and implemented effective communication strategy and projects with emphasis on marketing, public relations, collaboration, social media strategy, and media relations.• Developed marketing strategies and communication planning for client business transformation and awareness campaigns for IT and technology audiences• Prepared business case analysis to DoD executives for communication initiatives, including staffing resources and developing metrics using analytic tools to present digital strategy recommendations • Led organizational social media program and content strategy for Blogs, Twitter, Facebook, Flickr, YouTube, Vimeo, and internal client collaboration tools, including live-event tweeting and educational briefings for executives• Initiated client digital transformation programs integrating social media & IT. Supported "Apps for the Army" program, generating 50+ mobile apps, cost savings, new capabilities, and media recognition.• Managed web development team for client intranet and public websites, including directing content and web strategy• Managed successful client re-branding effort to improve brand identity by directing the design of new logos and visual style to support branding in all communications in order to obtain key industry presence

Mclean, Va, Us

• Strategic Communications consulting, communications planning and emerging new media strategies• Change Communications lead for Client Army ERP implementation and global stakeholder strategy• Managed global awareness campaign, delivered presentations at over 30 Army and NATO installations in the U.S., Europe, and Korea• Managed global stakeholder network to effectively plan resources and coordination of quarterly DoD Human Resources Management forum, facilitating collaboration, information sharing and dialogue• Content and developer lead for multiple DoD Websites, created website strategy to improve external client communications; awarded 2007 MarCom Gold Award in the Microsite category.• Independently leveraged technology to devise a solution for automating industry trend and media reports for client leadership, creating efficiencies in man-hours by over 75%. Could you believe days were spent to do it manually?• Began employment with Booz Allen Hamilton as a Consultant and promoted to Senior Consultant

• As program assistant and web developer, tracked trends and emerging public interest issues in broadband access, civic discourse and cultural expression in media and telecommunications

Ithaca, Ny, Us

• Leadership team for Lynx Program, providing Digital consulting to on-campus faculty and graduate students• Managed an agile team of 11 Digital student-consultants and developers, including training, hiring, and evaluations. Provided best practices and mitigated personnel issues. • Creative lead for all Lynx Program external marketing materials, created original visual identity and brand logo, and saved the program a need to spend thousands of dollars on an outside vendor

B.S., Communication

M.A., Communication, Culture & Technology

High School