David J. Garcia Email & Phone Number

Austin, Tx, Us

San Jose, Ca, Us

San Antonio, Tx, Us

San Antonio, Tx, Us

Seattle, Wa, Us

• Launched bulk eBooks on Amazon.com• Launched gifting and bulk eBooks in UK, Germany, France, Spain and Italy.• Owned end-to-end product experience for "buy for others" Kindle Books in seven marketplaces (including Amazon Business), working closely with developers, marketing, sales, legal, compliance, design, tax, accounting, risk, customer services, localization, etc.• Led organizational data privacy (GDPR/CCPA) efforts, implementing regulations across teams and datasets.• Created requirements documentation and reporting to drive organizational priorities, day-to-day work of developers, marketing strategy, product improvements, and long-term business planning.

Seattle, Wa, Us

• Managed five designers and conversion specialists working directly with top publishers on re-imagining world-famous books—combining complex layout, illustrations and animations in experimental eBook format.• Led creation and publication of digital editions of "Harry Potter and the Philosopher's Stone Illustrated" and "Fantastic Beasts and Where to Find Them Illustrated."• Work featured by E!, The Today Show, EW, Mashable, Pottermore, J.K. Rowling, etc. and shortlisted for The Bookseller FutureBook "Book of the Year."

Seattle, Wa, Us

• Owned concept, requirements, management of design/development, content, data, and go-to-market launching stand-alone data-driven website supporting mission to have "every book ever published."• Developed and implemented new selection growth programs (including data, incentives, communication, etc.) for all top US book publishers, bringing key titles (such as "Little House on the Prairie") to eBook customers for the first time.• Managed technical account manager. Worked closely with business and technical teams worldwide (US, EU, JP, CN, BR, etc.) to drive global selection through data, process improvement, and publisher outreach.• Implemented joint human/machine analysis process, enabling review and classification of millions of books.

Seattle, Wa, Us

• Built, launched, and A/B tested accessories bundles with annualized contribution profit gain of $1MM+.

San Diego, California, Us

• Managed email marketing projects resulting in more than $100,000 in savings and more than $8 million in approved commercial loans.• Created cross-organization metrics system to directly identify revenue impact of digital marketing campaigns.• Structured and developed event management system, coordinating dozens of employees/contractors in six dispersed teams, establishing system requirements, and coding backend.• Managed integration of Salesforce, website, and email databases, eliminating 200hrs/year of manual effort.

• Collected and analyzed in-depth usage metrics; worked closely with programmers to implement significant data-driven changes, doubling long-term user retention rate.• Built and managed community of more than 13,000 Facebook fans and more than 10,000 email subscribers.• Led talent (writers, developers, and actors) to create diverse multimedia, web, application and mobile content.• Created/implemented website marketing launch plan, reaching more than 10,000 registered users and 300,000 website page views with less than $2,500 in advertising.

• Ran online marketing efforts including blogs, podcasting, SEO, and frequent website updates.• Wrote and distributed weekly press releases and deal announcements; wrote bylined articles, web copy.• Coordinated media placements, including interviews and bylined articles; oversaw external agency.

• Organized business owners to send more than 2,000 letters, helping change three state laws.

• Wrote and published magazine articles, brochures, newsletter and press releases.• Edited material by other authors to exacting standards; screened freelance writers.

Master Of Business Administration (Mba)

Ba, Communications - Public Relations

Education record