Born and raised in the colourful, creative culture of Bogotá, my interest in fashion and design developed early through craftwork. You know that kid who bedazzled all their school supplies, wallpapered their room with collages, altered their clothes, and was always gluing, knitting, or stitching something together? That was me. Through these aesthetic modifications, I learned to craft an identity for myself. Today, I continue to view fashion and design in a similar way: the craft of mixing unexpected ideas and influences into a brand identity that feels unique, organic, and human.Across ten years of experience as an apparel designer, self-taught graphic artist, creative talent manager, and copywriter, I’ve honed a hybrid approach to building a brand identity. By combining my expertise in product creation, development, and marketing with an interest in storytelling, I strive to endow brands with a human voice. Brands are like living organisms: they need a heart and purpose; they change and grow according to the people who believe in them. In my role as a Creative Director, I excel at synthesizing all the elements of a brand into a coherent, fluid identity. And if you need to bedazzle a notebook, I’m still your girl.