Lillian Garcia Email & Phone Number

Greater New York City Area

• Work directly with women of the Wayuu tribes in Colombia to produce hand woven mochila bags and clutches• Directly in charge of managing all production with the wayuu’s to fulfill all web and wholesale orders• Responsible for fulfilling all web and wholesale orders• In charge of establishing and maintaining relationships with wholesale partners• Own the daily maintenance, design and functionality of the e-commerce platform• Plan all social media content• Review and analyze all data from google analytics

Greater New York City Area

• Responsible for editorial shoot concepts for all in-house web shoots and large scale social media shoots.• Casting all talent including photographers, hair, make-up, stylists and models for all web and seasonal look book shoots.• Coordinating all samples to shoot and working in conjunction with Buying and Planning teams to focus on key investments items.• Styling looks for monthly web editorial shoots and large-scale social media shoots.• Plan the monthly email marketing and homepage calendars.• Owning the Creative Brief process to ensure the design teams and merchandising teams have all assets to complete all emails and web links.• Managing the Creative and Merchandising teams to ensure all projects are being completed in conjunction with the scheduled deadlines and are up to brand standard.• Partner with Social Media Manager to ensure messaging is aligned across web and social media channels.• Oversee all copy-writing assets for print collateral, email, and web channels.

New York, Ny

• Oversee Visual Merchandising, Marketing and Ecom Styling for all Wholesale accounts.• Manage team of Visual Merchandising Coordinators on the East and West Coast• Responsible for all Visual Merchandising directives sent to all wholesale accounts• Conceptualize monthly/seasonal trends and ensure styling focuses are brand aligned with retail stores.• In charge of all in-store promotional events • Oversee all Marketing and PR materials in collaboration with wholesale accounts to ensure Free People brand image is consistent.• Collaborate with online accounts to cast models, partner with stylists on putting together looks, and attend all shoots.• Manage all Trade Show set-ups/break downs and ensure that Visuals of the booth are strong, compelling, and brand aligned.

Senior Visual Merchandiser 2007 ­ Present · As Senior Visual Merchandiser, management responsibilities include, overseeing the styling and product presentation for 11 stores in the highest volume sales markets; Toronto, DC, Boston, Chicago, Hamptons, Manhattan, and Miami. · Collaborate with buying team on a seasonal basis to research and strategically develop seasonal trends and merchandise focus for all intermix stores. · Beyond visual merchandising management, partnered with Director of Visual Merchandising on styling photo-shoots, company-wide look books & print media, events, trend pages, and styling guides for sales associates · Responsibilities include orchestrating all bi weekly retail floor set and window transformations to reflect overall brand strategy at flagship store and company wide and creating floor directive on a bi-weekly basis with InDesign for all stores. · Manage consignment of merchandise from Intermix stores for corporate/marketing photo shoots/events.

2007 · Directed all in store floor moves on a bi-weekly basis in accordance with visual standards and overall company vision. · Managed a team of 5+ Sales Assistants to help support the maintenance and upkeep of the store, as well as assist in all floor moves. · Reviewed all weekly best and worst seller reports for the store. Compiled necessary information in a product feedback report which was sent to the buying team. · Responsible for building, training, and overseeing Intermix - Georgetown sales assistant team.

2010 · Researched fashion trends and color stories for upcoming seasons used for various key company media outlets. · Creative director for all trend and color forecasting booklets used for all employees during client presentations. · Provided daily fashion updates/storylines on new media sources ­ company blogs / website / social network venues. · Responsible for acquiring new business and vendor opportunities within the silk textile market.

B.A., Fashion Merchandising, Business Administration, English

Activities and Societies: Fashion Club

Digital Marketing