Rachel Garcia Email and Phone Number
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Rachel Garcia personal email
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Rachel Garcia phone numbers
When it comes to leading teams, my motto has always been “fail forward”.That approach has served me well as I’ve grown from Product Marketing and Comms early in my career to owning full funnel Revenue Marketing (Demand Gen), Sales, Partnerships, and Expansion for high growth SaaS companies.A few of my favorite projects:> Overhauling the SMB strategy at BigCommerce to grow our average selling price in key segments by 118% > Revamping the ABM strategy for Enterprise, Mid-Market, and SMB to get in front of prospects earlier in the buying process > Developing the positioning and messaging for acquiring high, growth emerging brands to 5X ASP.> Growing our Cross-Sell business at BigCommerce from $0 to $11M and our Services business from $300K to $5M annually.> Driving the cross-functional effort as GM to rebuild the Payments business from $20K in ARR to $15M+ in 4 years.> Launching pivotal partnerships and growing successful partner programs with Instagram Shopping, Amazon Pay, PayPal, Bolt, Klaviyo, Facebook Marketplace, Google Shopping, and Afterpay.
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Vp Of Revenue And Performance MarketingActivecampaignAustin, Tx, Us
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Founder And Chief Strategist, B2B Marketing, Sales And PartnershipsGarcia B2B Strategy Consulting Feb 2023 - PresentClients include CMS platform, commerce logistics provider and BigCommerce.
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Vp, Revenue Marketing And Digital Marketing & Gm Of Smb AcquisitionBigcommerce Sep 2022 - Jan 2023Austin, Texas, UsBuilt and led a team of 50+ (15 directs) across Demand Generation, Marketing, Sales, RevOps, and Product. A few key highlights from this role:★Led our multi-channel SMB acquisition strategy—PLG and Sales-Led—across marketing, sales, and partner channels, driving $10M ARR in net new bookings.★Overhauled our ABM strategy across enterprise, mid-market, and SMB. I rolled out 6sense to engage prospects earlier in the buying journey with ads and content to drive a 22% increase in pipeline creation, faster acceleration, and higher ACVs.★Rebuilt the Global Paid Digital shared services team (SEM, Social, Affiliates, Influencers) and 2 agencies. I managed a $20M+ budget to optimize the end-to-end buyer journey for all segments in collaboration with Web/SEO and Sales. -
Senior Director, Revenue Marketing And Digital Marketing & Gm Of Smb AcquisitionBigcommerce May 2021 - Sep 2022Austin, Texas, Us
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Senior Director Of Revenue Growth, Strategic Partnerships & Gm Professional Services & Cross-SellBigcommerce Sep 2018 - May 2021Austin, Texas, UsI owned crucial channels to support expansion from SMB to Mid-Market and Enterprise and globally into EMEA and LATAM leading up to and through BigCommerce’s IPO. During this time, I: ★Expanded Cross-Sell Referral program. I directed a 15-person sales team to drive partner adoption and add-on services, growing annual revenue from $0 to $11M by 2021.★Directed the development of 10 quarterly campaigns to sell 40+ solutions for successful partner programs like Instagram Shopping, Amazon Pay, PayPal, Bolt, Klaviyo, Facebook Marketplace, Google Shopping, and Afterpay.★Built the Professional Services business unit from a single $300K/year offering to $5M+/year, launching new services and managing pricing, incentives, quota setting, enablement, GTM strategy, P/L, and capacity.
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Director, Revenue Growth, Payments, Analytics, Cross-Sell, Strategic PartnershipsBigcommerce Nov 2016 - Sep 2018Austin, Texas, UsHybrid GM-style role leading payments, cross-sell strategy, and the launch of BigCommerce Insights.★Directed a team of 4 partner managers and 3 dedicated Product and Engineering pods to drive ARR from $20K to $15M+ in 4 years.★Launched strategic integrations with partners like Square, Klarna, and PayPal Credit, achieving 2x adoption growth.★Helmed the rebrand of an acquired partner analytics solution (Jirafe) into BigCommerce Insights, leading marketing, sales, support, billing, and product to architect an end-to-end customer journey and a new revenue stream.
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Senior Strategic Partner ManagerBigcommerce Sep 2013 - Nov 2016Austin, Texas, UsI created the strategic partnership program and led partnership strategy and execution with cross-functional teams (Product, Engineering, Product Marketing, Sales, Marketing, Support, Operations) for product development/UX, GTM, co-marketing and cross-sell activities. Built a scalable recurring revenue stream for new client adoption and customer expansion via partners.
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Marketing, Sales And Partnership ConsultantGarcia B2B Strategy Consulting Feb 2013 - Jan 2014
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Partner Director, Business DevelopmentSocialware Oct 2011 - Jan 2013Austin, Tx, Us -
Senior Manager, Regional Marketing, Latin AmericaNational Instruments Nov 2010 - Oct 2011Austin , Texas, Us -
Technology Partner Program ManagerNational Instruments Dec 2006 - Dec 2010Austin , Texas, Us
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Senior Global Product Marketing & Communications ManagerNational Instruments May 2006 - Nov 2010Austin , Texas, Us
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Global Product Marketing & Communications ManagerNational Instruments Jul 2002 - Apr 2006Austin , Texas, Us
Rachel Garcia Skills
Rachel Garcia Education Details
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University Of ChicagoPublic Policy -
University Of IowaGlobal Studies And Spanish
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Universidad De SevillaSpanish
Frequently Asked Questions about Rachel Garcia
What company does Rachel Garcia work for?
Rachel Garcia works for Activecampaign
What is Rachel Garcia's role at the current company?
Rachel Garcia's current role is VP of Revenue and Performance Marketing.
What is Rachel Garcia's email address?
Rachel Garcia's email address is ra****@****ail.com
What is Rachel Garcia's direct phone number?
Rachel Garcia's direct phone number is +151278*****
What schools did Rachel Garcia attend?
Rachel Garcia attended University Of Chicago, University Of Iowa, Universidad De Sevilla.
What are some of Rachel Garcia's interests?
Rachel Garcia has interest in Children.
What skills is Rachel Garcia known for?
Rachel Garcia has skills like Strategic Partnerships, Product Marketing, Lead Generation, Strategy, Digital Marketing, Integrated Marketing, Cross Functional Team Leadership, Marketing Communications, Marketing, Management, Social Media Marketing, Business Development.
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