AeroLeads people directory · profile
Rachel Garcia Email & Phone Number
VP of Revenue and Performance Marketing
at
ActiveCampaign
1 work email found
@uiowa.edu
11 phones found area 512, 630, and 888
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of Revenue and Performance Marketing
Location
Austin, Texas, United States
Who is Rachel Garcia? Overview
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Quick answer
Rachel Garcia is listed as VP of Revenue and Performance Marketing at ActiveCampaign, based in Austin, Texas, United States. AeroLeads shows a work email signal at uiowa.edu, phone signal with area code 512, 630, 888, and a matched LinkedIn profile for Rachel Garcia.
Rachel Garcia previously worked as Founder and Chief Strategist, B2B Marketing, Sales and Partnerships at Garcia B2B Strategy Consulting and VP, Revenue Marketing and Digital Marketing & GM of SMB Acquisition at Bigcommerce. Rachel Garcia holds Ma, Latin American Studies, Public Policy from University Of Chicago.
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{first}-{last}@uiowa.edu
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Profile bio
About Rachel Garcia
When it comes to leading teams, my motto has always been “fail forward”.That approach has served me well as I’ve grown from Product Marketing and Comms early in my career to owning full funnel Revenue Marketing (Demand Gen), Sales, Partnerships, and Expansion for high growth SaaS companies.A few of my favorite projects:> Overhauling the SMB strategy at BigCommerce to grow our average selling price in key segments by 118% > Revamping the ABM strategy for Enterprise, Mid-Market, and SMB to get in front of prospects earlier in the buying process > Developing the positioning and messaging for acquiring high, growth emerging brands to 5X ASP.> Growing our Cross-Sell business at BigCommerce from $0 to $11M and our Services business from $300K to $5M annually.> Driving the cross-functional effort as GM to rebuild the Payments business from $20K in ARR to $15M+ in 4 years.> Launching pivotal partnerships and growing successful partner programs with Instagram Shopping, Amazon Pay, PayPal, Bolt, Klaviyo, Facebook Marketplace, Google Shopping, and Afterpay.
Listed skills include Strategic Partnerships, Product Marketing, Lead Generation, Strategy, and 44 others.
Current workplace
Rachel Garcia's current company
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13 roles
Rachel Garcia work experience
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Founder And Chief Strategist, B2B Marketing, Sales And Partnerships
Current
Garcia B2B Strategy Consulting
Clients include CMS platform, commerce logistics provider and BigCommerce.
Feb 2023 - Present
Vp, Revenue Marketing And Digital Marketing & Gm Of Smb Acquisition
Built and led a team of 50+ (15 directs) across Demand Generation, Marketing, Sales, RevOps, and Product. A few key highlights from this role:★Led our multi-channel SMB acquisition strategy—PLG and Sales-Led—across marketing, sales, and partner channels, driving $10M ARR in net new bookings.★Overhauled our ABM strategy across enterprise, mid-market, and SMB. I rolled out 6sense to engage prospects earlier in the buying journey with ads and content to drive a 22% increase in pipeline creation, faster acceleration, and higher ACVs.★Rebuilt the Global Paid Digital shared services team (SEM, Social, Affiliates, Influencers) and 2 agencies. I managed a $20M+ budget to optimize the end-to-end buyer journey for all segments in collaboration with Web/SEO and Sales.
Sep 2022 - Jan 2023
Senior Director, Revenue Marketing And Digital Marketing & Gm Of Smb Acquisition
May 2021 - Sep 2022
Senior Director Of Revenue Growth, Strategic Partnerships & Gm Professional Services & Cross-Sell
I owned crucial channels to support expansion from SMB to Mid-Market and Enterprise and globally into EMEA and LATAM leading up to and through BigCommerce’s IPO. During this time, I: ★Expanded Cross-Sell Referral program. I directed a 15-person sales team to drive partner adoption and add-on services, growing annual revenue from $0 to $11M by 2021.★Directed the development of 10 quarterly campaigns to sell 40+ solutions for successful partner programs like Instagram Shopping, Amazon Pay, PayPal, Bolt, Klaviyo, Facebook Marketplace, Google Shopping, and Afterpay.★Built the Professional Services business unit from a single $300K/year offering to $5M+/year, launching new services and managing pricing, incentives, quota setting, enablement, GTM strategy, P/L, and capacity.
Sep 2018 - May 2021
Director, Revenue Growth, Payments, Analytics, Cross-Sell, Strategic Partnerships
Hybrid GM-style role leading payments, cross-sell strategy, and the launch of BigCommerce Insights.★Directed a team of 4 partner managers and 3 dedicated Product and Engineering pods to drive ARR from $20K to $15M+ in 4 years.★Launched strategic integrations with partners like Square, Klarna, and PayPal Credit, achieving 2x adoption growth.★Helmed the rebrand of an acquired partner analytics solution (Jirafe) into BigCommerce Insights, leading marketing, sales, support, billing, and product to architect an end-to-end customer journey and a new revenue stream.
Nov 2016 - Sep 2018
Senior Strategic Partner Manager
I created the strategic partnership program and led partnership strategy and execution with cross-functional teams (Product, Engineering, Product Marketing, Sales, Marketing, Support, Operations) for product development/UX, GTM, co-marketing and cross-sell activities. Built a scalable recurring revenue stream for new client adoption and customer expansion via partners.
Sep 2013 - Nov 2016
Marketing, Sales And Partnership Consultant
Garcia B2B Strategy Consulting
Feb 2013 - Jan 2014
Partner Director, Business Development
Oct 2011 - Jan 2013
Senior Manager, Regional Marketing, Latin America
Nov 2010 - Oct 2011
Technology Partner Program Manager
Dec 2006 - Dec 2010
Senior Global Product Marketing & Communications Manager
May 2006 - Nov 2010
Global Product Marketing & Communications Manager
Jul 2002 - Apr 2006
3 education records
Rachel Garcia education
Ma, Latin American Studies, Public Policy
University Of Chicago
Ba, Global Studies And Spanish
University Of Iowa
Year Abroad, Towards My Ba, Spanish
Universidad De Sevilla
FAQ
Frequently asked questions about Rachel Garcia
Quick answers generated from the profile data available on this page.
What company does Rachel Garcia work for?
Rachel Garcia works for ActiveCampaign.
What is Rachel Garcia's role at ActiveCampaign?
Rachel Garcia is listed as VP of Revenue and Performance Marketing at ActiveCampaign.
What is Rachel Garcia's email address?
AeroLeads has found 1 work email signal at @uiowa.edu for Rachel Garcia at ActiveCampaign.
What is Rachel Garcia's phone number?
AeroLeads has found 11 phone signal(s) with area code 512, 630, 888 for Rachel Garcia at ActiveCampaign.
Where is Rachel Garcia based?
Rachel Garcia is based in Austin, Texas, United States while working with ActiveCampaign.
What companies has Rachel Garcia worked for?
Rachel Garcia has worked for Activecampaign, Garcia B2B Strategy Consulting, Bigcommerce, Socialware, and National Instruments.
How can I contact Rachel Garcia?
You can use AeroLeads to view verified contact signals for Rachel Garcia at ActiveCampaign, including work email, phone, and LinkedIn data when available.
What schools did Rachel Garcia attend?
Rachel Garcia holds Ma, Latin American Studies, Public Policy from University Of Chicago.
What skills is Rachel Garcia known for?
Rachel Garcia is listed with skills including Strategic Partnerships, Product Marketing, Lead Generation, Strategy, Digital Marketing, Integrated Marketing, Cross Functional Team Leadership, and Marketing Communications.
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