Vice President Of National Sales
CurrentHelping grocery and foodservice companies realize healthy profits while offering their customers a healthy and exciting experience. • I lead a national team of both internal sales and external Rep Group/Broker sales teams. Together we focus on building strong customer relationship with some of the largest Grocery and Foodservice Distribution companies in North America.• Developed and implemented a national sales strategy to increase market share in order to drive our companies goals and objectives.• Analyzed customer data and identified new target markets for product expansion.• Managing Foodservice Distributor and Retail corporate relationships to maximize our exposure within the industry.• Negotiated contracts with key accounts to ensure long-term business relationships and financial benefit for the company.• Monitored performance metrics to ensure that goals were met on time and within budget.• Lead the marketing department in creating promotional campaigns designed to generate leads and increase revenue. Including email and social media campaigns. • Creation of new product lines and a roll out strategy to ensure success for both our team and our customers.• Planned trade shows and conferences where company products could be showcased effectively.