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Fourteen years of experience in the advertising technology and digital media industry with expertise in sales & business development, SaaS solution software sales, client services, account management, project management, ad operations, HTML, JavaScript, Internet infrastructure, WordPress development & telecommunications concepts. Additional prevalence with the Adobe Creative Suite, with a full understanding of graphic design, art direction, copywriting and general design concepts. Specialties: ridiculous communication skills, extroversion, advertising industry & trade show presence experience, Salesforce.com, Zendesk, stand-up comedy, Adobe photoshop, illustrator and indesign, ad creative building; Microsoft word, excel and powerpoint; juggling, lead generation and particular skill in interpersonal communication.
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Nui MediaWashington, Dc, Us -
Vice PresidentNui Media Jul 2022 - PresentArlington, Virginia, UsNUI Media is an 8th generation SaaS-based digital ad server and agency, managing advertising relationships and digital elements for success.• Oversee all day-to-day company operations and coordinate support for all business functions, maintaining a working knowledge of all phases of operations throughout the business. Drive continuous improvement to streamline operations & workflow throughout the organization.• Communicate deeply and frequently with customers, evangelize products and services, support strategic sales opportunities, execute client services, and contribute thought leadership to key decisions. Dedicated to owning and developing strong relationships with clients at all levels.• Coordinate resource management and spearhead new project initiatives, conducting rigorous quality assurance testing to ensure client success.• Serve as the main point of contact for support, account management, advertising operations, campaign management and data analysis. Field delivery and activation questions from the client and issue resolution as needed. Coordinate all activities required to launch advertising campaigns, including implementing creative, quality assurance testing and managing insertion orders.• Project manage client onboarding and implementation process including product configuration, partner activation, campaign launches and ad-hoc projects. Help facilitate change management between self and managed service.• Manage account lists, forecasts and sales pipelines, providing regular performance updates vs. projections.• Understand and communicate relevant new products, features, and capabilities as they become available and ensure successful deployment and activation with clients.• Oversee creative vision for agency division as Creative Director, including website development & design, logo design and graphic design.• Carefully monitor industry trends and provide recommendations and guidance to the CEO on the company’s direction and areas of focus. -
Director Of Business Development & Client ServicesNui Media Jul 2019 - Jun 2022Arlington, Virginia, Us• In addition to the role of Director of Business Development- Serve as the main point of contact for support, campaign management and trafficking efforts. Field delivery and activation questions from the client and issue resolution as needed. (i.e. communication, troubleshooting, raising tickets) Dedicated to owning and developing strong relationships with clients at all levels.• Act as the primary liaison to facilitate and execute advertising operations. Coordinate all activities required to launch advertising campaigns, including implementing creative, quality assurance testing and managing insertion orders.• Project manage client onboarding and implementation process including product configuration, partner activation, campaign launches and ad-hoc projects. Help facilitate change management between self and managed service.• Coordinate resource management & allocation to control activities across internal teams to ensure projects are delivered on time and on budget.• Understand and communicate relevant new products, features, and capabilities as they become available and ensure successful deployment and activation with clients.• Create and streamline processes and workflow• Client Training (facilitating platform training) -
Director Of Business DevelopmentNui Media Jul 2016 - Jun 2022Arlington, Virginia, Us• Lead sales efforts for SaaS-based digital advertising technology, including: opportunity identification, prospect meetings and qualification, business development discussions, use case and technical review, contract negotiations, revenue quota attainment, account planning and deployment strategy.• Work in partnership with CEO to identify and expand Ad Server opportunities both with existing NUI Media clients and new prospects, including lead generation, target client list identification, and upsell/cross-sell development. Recommend pricing, service and support strategies.• Grow knowledge of publishers, their businesses and their business objectives. Demonstrate expertise and advocate within NUI Media on ad serving and related needs of existing and potential clients.• Provide comprehensive insight on communication strategy, collateral, events, messaging and materials necessary to support sales.• Identify product and partnership gaps, opportunities for technical innovation and actionable insights that influence product roadmap and strategy. Provide feedback on emerging product ideas.• Provide input to improve Ad Server sales operations and strategy, including product pricing, standard contract terms, contracting and legal review process, and contract amendment process.• Help ensure sales effectiveness, business reporting and documentation through proper use of tools such as Salesforce.com. Collect key publisher data such as existing ad server, contract terms, key decision makers, contract renewal date, client pain points and specific opportunities.• Represent NUI Media and its Ad Server product at industry events and client engagements. -
Creative DirectorLocus Media Llc Jul 2016 - Dec 2016**Locus Media absorbed by NUI Media in December 2016. Role continued under NUI Media**• Oversee the creative processes required to facilitate various solutions offered, including: website development & design, logo design, graphic design & video editing.• Invent new ideas for branding, advertising campaigns and marketing messages; utilizing art direction and copywriting concepts while recognizing fresh approaches to advertising.• Responsible for developing the creative vision, the look, the feel, and the tone of a brand. • Work closely with clients to build and maintain relationships, helping to translate business goals into unique product experiences. -
Business Development ManagerSmart Adserver - Full Stack Ad Technology Platform Aug 2015 - Jun 2016Paris, Fr• Sold SaaS solution digital advertising technology; prospected for new clients from lead identification to contract signature.• Met & beat the market’s sales goals, and utilize best practices for conquest / complex transaction negotiation within pipeline and existing accounts.• Created industry-leading proposals & communication documents. Contributed to building the brand and community in the market.• Developed strategic business and marketing relationships and coordinated strategic initiatives with select partners.• Conducted comprehensive product demonstrations, coordinating with internal product, tech and operations teams to fulfill client needs and influence negotiations leading up to recommendations on products and services. -
Senior Account Executive & Lead Generation ManagerZenovia Digital Exchange Oct 2014 - Jul 2015Douglasville, Ga, Us• Sold SaaS solution digital advertising technology, responsible for executing the entire sales cycle. In charge of managing all in-bound lead qualification and adjudication via sales calls, web inquiries and other contact methods.• In charge of managing all in-bound lead qualification and adjudication via sales calls, web inquiries and other contact methods.• Funneled opportunities accordingly to appropriate members of the sales team.• Tasked with completing necessary research in order to clarify target markets for outbound lead generation.• Fostered and maintained business relationships and developed additional targets.• Identified buyers and introduced the company’s offerings to qualified leads.• Conducted comprehensive product demonstrations.• Managed select sales opportunities from lead generation through contract execution. -
Account Executive & Lead Generation ManagerAdjuggler, Inc. May 2013 - Sep 2014Falls Church, Va, Us• In addition to the role of Account Executive- Primary objective to sell SaaS solution digital advertising technology, additionally in charge of managing all in-bound lead qualification and adjudication via sales calls, web inquiries and other contact methods.• Funneled opportunities accordingly to appropriate members of the sales team.• Tasked with completing necessary research in order to clarify target markets for outbound lead generation. -
Account ExecutiveAdjuggler, Inc. Jul 2011 - Sep 2014Falls Church, Va, Us• Sold SaaS solution digital advertising technology to mid-size website publishers, ad networks, agencies and various media companies.• Fostered and maintained business relationships and developed additional targets.• Identified buyers and introduced the company’s offerings to qualified leads.• Conducted product demonstrations.• Managed select sales opportunities from lead generation through contract execution. -
Marketing RepresentativeAdjuggler, Inc. Aug 2010 - Jul 2011Falls Church, Va, Us• Distributed sales and marketing collateral, conveying the message and offerings of SaaS digital advertising solutions to mid to small level businesses. • Utilized existing prospect lists to explore potential business with mid-size online publishers, ad networks and digital marketers. • Managed a portfolio of unqualified opportunities. • Upheld monthly target achievements for outbound calls, prospect conversations and the conversion of leads to the sales organization. -
Sales RepresentativeMetropolitan Events Jul 2009 - Jul 2009• Went business-to-business and door-to-door to offer special promotions for various products in part of a direct advertising, face to face marketing strategy.
Jeff Gardner Skills
Jeff Gardner Education Details
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Virginia Commonwealth UniversityMass Communications: Creative Advertising
Frequently Asked Questions about Jeff Gardner
What company does Jeff Gardner work for?
Jeff Gardner works for Nui Media
What is Jeff Gardner's role at the current company?
Jeff Gardner's current role is Vice President at NUI Media.
What is Jeff Gardner's email address?
Jeff Gardner's email address is ga****@****vcu.edu
What is Jeff Gardner's direct phone number?
Jeff Gardner's direct phone number is +180436*****
What schools did Jeff Gardner attend?
Jeff Gardner attended Virginia Commonwealth University.
What are some of Jeff Gardner's interests?
Jeff Gardner has interest in Advertising And Marketing.
What skills is Jeff Gardner known for?
Jeff Gardner has skills like Advertising, Online Advertising, Marketing, Direct Marketing, Lead Generation, Social Media Marketing, Sales, Online Marketing, Digital Marketing, Social Media, Contract Negotiation, Strategy.
Who are Jeff Gardner's colleagues?
Jeff Gardner's colleagues are David Waldack.
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