Michele Gardner Email and Phone Number

A Covid casualty. I was furloughed 2 months after starting this new job and my position was subsequently eliminated in June 2020.

*Development of New Business opportunities in the Restaurant, Retail and CPG industries.*Create strategic marketing and advertising plans focusing on the consumer to develop data-driven solutions for corporate and franchisee owners at the National, Regional and Local level.*Collaborate with Corporate, Franchisees and Agencies to execute local marketing strategies including tactics to build sales and brand awareness across the organization.*Utilize data and research to develop ‘competitive blunting’ programs for clients in highly competitive markets.

*Identified new opportunities and developed strategic integrated marketing programs for mid to large sized businesses to drive growth and ROI. *Established consultative relationships with key decision makers and stakeholders resulting in thoroughly planned, well-executed sales and marketing strategies. *Lead and collaborated with internal and external teams to proactively approach customer and business challenges.*Supported brand positioning goals and revenue objectives of clients by evaluating competitive activity to drive new marketing strategies to expand market penetration.*Analytically minded, utilizing data and research to make informed recommendations to clients. *Quota over-achiever 9 out of 10 years *Recognized for Distinguished Sales Performance (5 years) including membership to Valassis’ Century Club (100 associates selected based on performance out of 7,500 employees). *10 years+ in Sales/Sales Leadership in Marketing and Advertising with in-depth knowledge of Consumer Targeting, Cross-Channel Marketing, and Multimedia Platforms to Drive Optimized Results.