Gareth Cameron Email & Phone Number

Brentford, Gb

London, Gb

Consulting at Davies is a global consulting firm. Our focus is on change and we specialise in a unique blend of business and people performance for financial services. We are based in more than a dozen locations worldwide, including North America, Europe and Asia and we continue to expand at pace.

Bolton, Gb

London, England, Gb

Annesley, Nottinghamshire, Gb

Head of Marketing 2020 - PresentManaging a team of 26 people across 23 vehicle brands. Reporting to the Chief Marketing Officer I have an over-arching responsibility of the OEM franchise marketing delivery across 2 companies under the Pendragon umbrella, Evans Halshaw and Stratstone. Leading a team of brand marketing leaders and overseeing our in-house graphic design studio. Maximising marketing outputs to deliver franchise market share ambitions across our geographies. Using the full marketing mix, a naturally strong communicator and possess a strong background in handling OEM partners in automotive retailing. There has been a big focus to develop our electric and hybrid retail efforts, therefore focusing on key consumer interaction points to drive experience.

Durban, Kwazulu Natal, Za

Build and direct a skilled national team situated around South Africa. Serve leading automotive brands, including BMW, MINI, Jaguar, Land Rover, Toyota, and Lexus. Create and promote quarterly financial offers for sales and purchase of new cars with the relative financial services. Oversee ATL, BTL, and TTL marketing, communication, and advertising. Steer digital campaigns encompassing social media, paid for advertising, GEO targeting, and remarketing. Enhance product positioning and core customer segments. Coordinate PR activities and stay updated with current marketing trends and competitors activities. Liaise between sales and marketing divisions, briefing teams, and dealerships. Co-examine results with directors and formulate strategies for different products and acquisitions of company.Key Accomplishments: Secured position in top 50 Marketing Leaders in MADcon Dubai 2019. Set up and led a new department (SMG Buys Cars) to purchase used cars. Formulated processes and marketing initiatives, resulting in generating 502 lead enquiries and 64 cars brought in the first month and incredibly successful since.  Restructured entire digital business ecosystem, driving to www.smg.co.za. Generated new leads by initiating and supervising marketing campaigns.  Significantly increased online customer interaction over the last four years. Devised and implemented robust short- and long-term marketing strategies.Corporate Sales Manager 2016 –2017Significantly improved sales performance by initiating and spearheading multiple programmes, including a customer loyalty rewards programme. Supported and encouraged sales teams to improve performance and achieve set goals. Assigned sales quotas and territories to staff according to their potential. Uncovered customers’ requirements and advised them in selecting appropriate products. Aligned marketing objectives with sales targets. Gained 3rd in South Africa for BMW Corporate Sales in 2016.

Za

CHANGE MANAGERDuties & Responsibilities:• Gain market share in growing the talent pool through training and development Agents.• Integrate and training support of new Agents in the company.• Create training content for Agents, Admin staff, Middle Management and Senior Management.• Training material compiled for company: - Mind-set a Requisite for Success- Perspective on Creating a Learning Organisation- Workforce Planning- Agent Learning and Information Integration• Identify key strategic methodologies, through surveys and focus groups.• Create a growth and learning environment for all levels of staffREGIONAL MARKETING MANAGERDuties & Responsibilities:• Work directly with the Developers to package the product for marketing purposes.• Identify pricing structures, phase development and launching.• Responsible for launches which include: - Marketing communication and PR- Launch events- Building and set up of satellite offices- Artwork design, distribution and Press kits- Management information systems- Budgeting and analyses• Equip Agents with necessary business tools and information to take the product to the market.• Ensure Agents achieve set targets for the development process to be initiated.• Process planning and systemic marketing communication of development.• Marketing through market profiling and LSM identification.

Johannesburg, Gauteng, Za

Duties & Responsibilities:• Actively involved and dealing with the Architect and Contractors, in the following developments:- Cosmo City in Johannesburg- The Atrium Overport City in Durban- Dis-Chem Distribution Warehouses in Johannesburg• Facilities management.• Tenant management - rental agreement, general centre management, procurement and management of all SLA's.• Project and operations management.• Building audits and acquisitions.• Property development - tender process, procurement, SLA's, Architects, Engineers, Contractors, Council, Tenants, Rental Agents, lease contracts, tenant release forms, beneficial occupation and handover.• General marketing management.

Duties & Responsibilities:• Campaign creation and execution.• Sponsorship acquisitions.• Brand extensions.• Regional and national marketing campaigns.• ATL, BTL and TTL marketing and advertising.

Johannesburg, Gauteng, Za

Duties & Responsibilities:• Running and coordinating a Matric Rage in Umhlanga and Ballito.• Coordinate 72 events taking place in 12 days and over 300 000 people.• Introduced the company to a number of international signing Agents in South Africa.• Manage sponsorship acquisitions and strategic marketing campaigns.• ATL, BTL and TTL marketing and advertising.

Duties & Responsibilities:• 2010 - 2011: in charge of coordinating concerts as follows:- Publicising concerts through all media communications.- Coordinate Celebrity meet and greet.- Press conferences and press releases.- Media control at concerts.• Assist with a 9 months project for the FIFA 2010 World Cup Kick-Off Concert.• Assist with community work-based projects such as The Dis-Chem Foundation’s Random Acts of Kindness project.

Mba, Commerce

Ba (Hons), Marketing Brand Management

Matric