🎯 Product Designer specializing in evidence-based design through continuous discovery, rigorous experimentation, and assumption testing. Crafting digital experiences that deliver validated business outcomes through methodical customer research and design excellence.Currently leading strategic product design initiatives in New York, focusing on:• Continuous Discovery & Experimentation• Hypothesis-Driven Design• Assumption Testing & Validation• A/B Testing & Multivariate Testing• Outcome-Driven Product Design• Design Craft Excellence• Cross-functional Team Leadership• AI-Enhanced Experience Design💡 My approach combines:• Discovery to find opportunities (user pain-points, needs, and desires)• Experimental design methods• Assumption mapping & validation• Jobs-to-be-Done methodology• Quantitative outcome measurement• Design craft excellence• Opportunity solution trees• Test & Learn cycles🔍 Impact through experimentation:• Established continuous interviewing practice generating 100s interviews and insights• Championed HEART framework adoption for user-centric outcomes💼 Experience with:• Experimental Design Methods• Discovery-Driven Product Design• Assumption Testing Frameworks• Outcome Measurement Systems• B2B/B2C SaaS Products• Enterprise Platform Design• Research Operations• Test & Learn Culture• StartupsAlways open to connecting with fellow practitioners passionate about evidence-based design and experimental product development.Keywords: Product Design, Continuous Discovery, Experimental Design, Assumption Testing, A/B Testing, Design Craft, Outcomes-Driven Design, Customer Research, Product Strategy, Design Systems, Cross-functional Leadership, Human-Centered Design, AI Integration, Business Value, User Research, Digital Product Development, SaaS Design, Enterprise UX