At Polycast, I specialize in delivering comprehensive business and technology solutions, including digital transformation initiatives, to propel their organization forward. With a proven track record of success, I've helped enhanced existing systems, driving operational efficiency.For instance, I spearheaded a digital transformation project within Polycast's testing department, resulting in a remarkable 400% improvement in time efficiency – from 80 minutes to just 20 minutes. Additionally, I've optimized Polycast's website presence on Google, leading to a substantial increase in revenue through a surge in sales leads.Polycast offers complete design and manufacturing services for electrical utilities, OEMs, and clients in need of discontinued parts. From concept to product prototyping and testing, our dedicated team collaborates closely with you to achieve your goals.

As the President and Founder of TAG Business Solutions, my role is to lead a dynamic company dedicated to assisting organizations in enhancing their offerings and operations through innovation, digital transformation, and ongoing process and system improvement. I focus on advanced digital marketing techniques, collaborating closely with clients to create personalized solutions that yield data-driven results.Our services come at a fraction of the cost compared to hiring in-house Digital Marketing, IT, and Business Analyst resources, making it a viable option for small and medium-sized businesses. Our primary objective is to engage with clients for 10-18 months, aiding in their growth, revenue increase, and enhanced customer satisfaction.The services provided encompass:- Business Process Optimization: Analyzing business processes to identify areas of improvement and devise solutions to streamline operations, boost efficiency, and reduce costs.- Technology Consulting: Providing consulting services to help choose the right technology solutions for business needs. Also providing implementation and maintenance services to ensure smooth technology operations.- Digital Marketing: Creating and executing digital marketing strategies, including SEO, PPC advertising, social media marketing, email marketing, marketing automation, CRM, content marketing, and more.- Continuous Improvement: Collaborating with your team to implement a continuous improvement program, focusing on identifying and addressing issues in real-time to ensure your business operates at peak efficiency.- Training and Development: Offering training and development services to help your team acquire new skills and stay updated on the latest industry trends and best practices.

As Meredot's Fractional COO, I led the charge in streamlining operations, boosting sales, fostering partnerships, and crafting compelling materials. Leveraging technology and process enhancements, I streamline operations for maximum efficiency, and oversee the day to day operations. With a focus on sales enablement, I create impactful brochures and agreements to support our growth. Additionally, I cultivate collaboration across teams, ensuring alignment and synergy, and I pitch to potential investors conveying our vision and value proposition.

Responsible for driving innovation and accelerating digital transformation in line with North American and global business objectives.Technology Innovation and Transformation★ Digitally transformed Scootaround’s asset management efforts for 8000+ mobility devices and equipment, allowing for standardization of operations at all locations and better asset tracking, quality control and reporting. ★ Conceptualized and spearheaded the creation of Rent A Ride, an advanced suite of headless rental and fleet products. This visionary solution has garnered significant adoption by Scootaround, partners, and customers throughout North American venues. Moreover, it's on the cusp of an exciting expansion into the European, and APAC markets. https://rentaride.app/★ Created the concept, and through Global and North American collaboration led the project to create self-serve mobility devices that can be rented and powered on/off by consumers using a mobile application. Strategy Development and Execution★ Established partnerships between offshore companies to provide quality assurance testing and software development bandwidth.★ Influenced online retail revenue growth by 107% over a 3-year period, through improved website UX and on-page and off-page SEO enhancements, and new marketing programs including leveraging the rental business to upsell device purchases (Rent and Buy Program, Buy Device QR Code, Email Marketing, Test Drives) ★ Enhanced WHILL US business operations through continuous process and system improvements (AS IS and TO BE), adding better controls and rules, and creating status reports. The results - Removing the need for IT Support by almost 100%, and reducing the average lead time of units being shipped the next day to the same day.★ Annual creation and presentation to business leaders globally of the Innovation Division’s 3-year strategic plan.

Part-time consultancy covering Fractional IT and operational enhancement services and Digital Marketing. After leaving Scootaround, TAG Interactive became a full-time business under the name TAG Business Solutions

I was responsible for overseeing and providing strategic direction on client digital initiatives, as well as driving internal operational efficiencies through digital transformation and continuous improvement.★ Supported the business development and client services teams by growing and acquiring new accounts with major brands – Adidas and P.K. Subban, Samsung, Corby, IG Wealth Management, Loberstergram, Scotiabank, TDS Law and Durabuilt.★ Lead the creation and execution of digital strategies and roadmaps for clients based on their goals and objectives. ★ Conceptualized software solutions.★ Presented Business Process Mapping workshops for client and internal operations.★ Managed and mentored the digital services department, which included digital marketers and software developers.★ Established partnerships with offshore companies to provide quality assurance testing and software development bandwidth.★ Created and presented the digital division’s 3-year strategic plan.

Responsibilities included overseeing the strategy and execution of all digital accounts, supporting business development, and providing solutions based on clients’ needs.★ Managed accounts generating over $3 million in annual revenue. ★ Architected and lead the enhancements and rollout across the US of our real time video stitching platform, VideoBridge, which provided an interactive experience, ‘The Audition’. This experience, put attendees into a movie-trailer-style car chase scene for Jaguar USA. The project won Jaguar the 2016 Marketing Automotive Award: Best Interactive Campaign and drove over 1.5 million in agency revenue for the initiative.★ Provided ecommerce, omni-channel, website, digital marketing strategies and recommendations. ★ Provided monthly revenue forecasts to the executive team.

I was responsible for overseeing the software engineering function in developing, releasing, and maintaining software applications according to client’s needs.★ Grew the software development team from 4 to 11 developers.★ Worked closely with account directors and business development to generate revenue.★ Worked directly with Cabelas’ Canadian Digital Marketing and Ecommerce team to help grow their online presence in Canada through redesigning and continuously enhancing the cabelas.ca ecommerce store. Over a 4-year period, revenue increased by over 900%. This success increased agency revenue from 360k to $1.7 million annually.★ Worked with the COO to rollout SR&ED to claim back tax credits on research and development-based projects.★ Worked with Dufresne and Ashley Furniture Canada to expand their retail initiatives from the brick-and-mortar stores to online, and to seamlessly integrate with their internal systems. Generating $500k in revenue for the agency.★ Coached team members to set SMART goals to encourage growth.★ Established partnerships with offshore companies to provide quality assurance testing and software development bandwidth.★ Created and rolled out the software development project process; which ensured stakeholders, from account managers to quality assurance specialists, understood the process and their responsibilities.

I was responsible for the design, development and rollout of a web application which allowed retail store planning, collaboration and insights over the internet. Written in ASP.Net, the application was an industry first and was utilized by Walmart USA and Best Buy USA as part of a suite for an initial fee of $20 million each.