Head up Insight, Innovation, Shopper marketing and Category team.Lead and develop the Insight & Innovation team to drive sales, profitability & reputation of the Adams Food product portfolio through the creation of insight driven, market leading strategies, innovation & shopper marketing that deliver incremental category growth. Management >£1.5m budget.Key AchievementsRestructured team to ensure more effective use of resource and recruitment of new team membersRenegotiation of data contracts delivering increased insight in line with current business needs, saving £20k paImplementation of Shopper Marketing activity calendars and best practice cross functional process Implementation of Brand performance and distribution trackers highlighting significant volume opportunitiesDevelopment of branded portfolio, expanding into fastest growing subcategories

Snr Category Manager - TescoDelivery of the Bakery Strategy ‘more Bakery in every basket’ through construction and execution of market leading cat plans. Building a collaborative relationship with all levels of the Tesco Bakery team and internal stakeholders to deliver joined up plans which deliver for Warburtons, Tesco and the shopper. Expert user of data sources such as Dunn Humby, Kantar, AC Nielsen, Prospace and HiM.Key AchievementsVoted number 1 in the Tesco advantage group survey 2011 for category managementAchieved Category Captaincy for the Bakery categoryTesco Values award for ‘truly objective category advice’Alongside Senior Nam delivered additional 900 Express Stores resulting in 10% incremental weekly unitsJointly delivered yoy growth in a declining market, volume budget of 150+m units and increased sotHelped develop and deliver strategic account and shopper marketing plans inline with category objectives and brand plansDelivered 10 NPD listings within Tesco in 2011/12Delivered 11 new listings as part of Onestop Range Review in Oct 2011 resulting in 30k incremental units per weekPlay a leading role in Tesco PGRs from contributing to supplier briefs, recommendations on range and promotional strategy and building planograms at the merchandising centre to deliver across all formatsLed cross functional team delivering feasibility exercise around Shelf Ready Packaging with recommendations back to Board level stakeholders and development of alternative fixture solution for TescoSupported the Snacks business unit with insight and researchCategory Manager, Asda Delivery of category plans, management of Merchandising Manager and development of Merchandise strategy for the Bakery CategoryKey AchievementsCategory CaptaincyManagement of Merchandise Manager and Category ExecDelivered collaborative NPD through innovation safarisYoY sales growth and 12% increase in distribution points

Category Manager – Sainsburys, AsdaDeveloped PL Pizza range with Asda team following USA market safari helping maintain PL contractWithin JS achieved listings making up c85% of the Frozen pizza fixture across both brands and PLDeveloped PL Frozen Pie range with internal development teams and JS buying and technical teams which facilitated winning significant incremental businessWorked alongside the brand team to develop a new range of hand held Pizzas – Goodfellas SolosRecruited and developed Category executive responsible for Somerfield and Convenience accountsCategory Manager – Frozen PastryDevelopment of PL business with key accounts – Iceland, JS, Asda and TescoAchieved category captaincy for Asda, Iceland and JS for Frozen PastryAlongside sales and brand manager launched new Frozen Pie Brand – ‘John Bullers’Led a team of Finance, Manufacturing and Technical managers in developing a range of Frozen Party Food resulting in numerous incremental listings