Gareth Mcgill Email & Phone Number

Phoenix, Arizona Area

Corporate- Shreveport, La

Designed LifeShare’s new corporate brand and managed the re-branding of all LifeShare’s marketing assets. Engineered the new branding guidelines and templates for generation of future artwork and distribution. Provided creative support for all LifeShare’s regional centers. FOCUS:Project Management; Branding; Website Design; Graphic Design; Content Management; Content Distribution; Reports.DETAIL:• Project managed the re-brand of LifeShare, which included re-branding all blood donation centers across Texas, Louisiana and Arkansas; Redesigned and re-branded all print marketing collateral; Revised and improved the corporate website by updating image and content.• Content management of LifeShare website. • Produced corporate identity and branding guideline for producing future print and digital marketing collateral.• Evaluated emerging digital technologies and brainstormed new creative communication strategies.• Managed marketing projects ensuring project completion was within set deadline and budget. • Developed content for distribution across all LifeShare properties and marketing channels to drive awareness.• Presented quarterly departmental status reports in front of executives.

Kilgore, Texas

Directly responsible for managing all social media marketing; designing all digital display and print advertising; managing distribution and deployment of advertising to several large national publications and Skeeter Dealers both nationally and internationally; improving the UX of the SkeeterBoats.com website plus managing content updates.FOCUS:Email Marketing; Digital Marketing; Social Media Marketing; Project Management; Web Design; SEM; Graphic DesignDETAIL• Designed and executed all web, email, SEM, social media and display advertising campaigns.• Monitored and evaluated the competitors digital ad campaigns and on-line presence to ensure we were remaining competitive and consistently in front of the curve with current trends.• Ensured Skeeter Boats positioning, image and message was consistent and strong across all internal marketing collateral. • Produced print marketing collateral for distribution to the domestic and international Skeeter dealer network.• Generated a wire-frame and web-ready bootstrap template for the Drupal based SkeeterBoats.com website, with a focus on improving the UX.• Collected Google Analytics and Facebook insights to track user engagement; make changes to optimize user funnels and social media engagement.• Participated in annual product photo shoot by managing logistics and photographers.• Collaborated with internal team members as well as ad agencies and print vendors.• On-site coverage of the annual Skeeter Owner’s tournament for generation of press releases and content distribution via social media networks.• Worked with vendors for co-branding of materials for sponsorship or special events.

• Contracted over $1.02m in written sales.• Coordinated all aspects of advertising: signage, websites, marketing and direct mail campaigns.• Adhered to psychometric selling techniques to maximize traffic.• Used Sales Simplicity CRM to add and track leads plus customer engagement.• Pre-qualified customers using Equifax credit score tools.• Managed, staged and maintained inventory homes as well as managed extensive landscaping maintenance.• Performed lot-walks and staking out of home footprint.• Performed final walk-throughs with customer.• Generated pricing structure for custom homes as well as spreadsheets detailing breakdown for buyers.• Provided optimal customer service, coming in on off-days and staying after-hours to suit buyers’ needs.• Applied negotiating skills and performed successful contract writing.

Shreveport, La

• Produced HTML E-Blast campaigns and digital banner advertising.• Performed SEO tracking and optimization.• Managed social media advertising.• Generated new client websites using Wordpress CMS.• Gathered social media analytics and tracking information.• Setup hosting and domain registration for new accounts.• Designed printed materials for offset and digital printing.

• Directed the creative format of the magazine.• Directed advertising, advertorial and editorial placement.• Contributed suggestions for editorial and avertorial content.• Worked with sales team to meet advertisers requirements and all sales creative deadlines.• Interfaced with photographers, editors and pre-press personnel.• Color-corrected photography using Lightroom and Photoshop.• Provided print ready files to the pre-press department.• Coordinated with Editor and Copywriter for press proof approvals.

Master Of Business Administration - Mba, Marketing, 3.91

Bachelor Of Visual Arts, Advertising

Bachelor of Visual Arts