Heading up the Marketing and Growth functions. Helping more people discover that movement is medicine.

Member of the Board at Europe's leading cycle and e-mobility insur-tech.

Leading all marketing, brand, communications, and customer acquisition strategies at Europe's fastest-scaling insur-tech.

Advisor to the CEO. Helping scale the world's leading racket sports app.

Responsible and accountable for all of Strava’s brand, marketing and communications output across the globe. During my 6 years in role I helped Strava exponentially scale the size of their community, monetize effectively via consumer subscription, and build a beloved, cult brand from the ground up.Key achievemements:- Helped Strava grow from 3m athletes on the platform in 2013 to 95m in 2021. - Redefined the paid subscription proposition and offering in 2020. Helping Strava more than double subscriber numbers in less than a year. - Long tenured member of the Strava management team steering future business direction, product evolution and organisational culture.- Re-crafted Strava’s company mission and vision in collaboration with the founders and internal creative team.- Led new market international expansion and hired founding teams in France, Germany, Japan and Brazil.- Executive lead for Strava Metro, Strava’s not-for-profit arm, which uses the Strava dataset to inform city planners and urban infrastructure advocates as they buildbetter transport networks.- Built a cult brand beloved by athletes.

Led all international marketing for Strava and set-up and opened the London office.

Account Lead at AKQA for Nike Western Europe, Nike Women Global and Nike Sportswear Global accounts. Specifically responsible for thought leadership, brand planning and digital strategy across Nike's business working closely with the brand team at Nike and also Nike's advertising and media agencies.Proven track record in managing and steering numerous through-the-line campaigns, with a specific focus on app development, social media strategy, communications planning and film production.Specialties: - Integrated comms planning- Digital strategy, production and implementation- Social media management- Film production

Account Lead on the Nike UK account.

AD on Nike UK account.

Senior Account Manager on the Nike UK business.