Gareth Ryan Email & Phone Number

Chester, Gb

London Area, United Kingdom

Building the marketing strategy for ambitious growth to achieve the 5-year valuation ambition. This includes the product, pricing, promotions, acquisition, retention and digital roadmaps. Overseeing all current marketing activities to ensure sustainable growth. Liaising with the board & investors on strategic direction.

Advisor to My Home Deal on digital, marketing, and growth strategies. UK-based start-up with the ambition to be the #1 buyer-side representation platform.

Mount Laurel, New Jersey, United States

Homeowner Services / Oncourse Home Solutions – a US based home protection / insurance business with over 1.5m Customers. Creation of the digital strategy roadmap across the Customer lifecycle, and the ongoing support for their teams to implement. Completed a 10 month full time consultancy to drive rapid growth, and enable multi-year growth* Development of the digital roadmap for digital, marketing & tech* DM digital integration to optimise multi-channel response* Web optimisation for aquisition funnel conversion* Product development to introduce Customer led bundles* Retention strategy development to optimise renewal rates

New York, New York, United States

US based global private equity advisory firm. I was a member of the advisory team for the $1.275bn purchase of the American Water homeowner services division (later rebranded to Oncourse Home Solutions)

Burnley, England, United Kingdom

As an Executive Board Member and SMF3 Executive Director (FCA), I have overall responsibility for all aspects of marketing including strategic planning, product, brand, Customer acquisition, Customer retention, partnerships, contact centres and digital.• Developed the product approach to match the company strengths, Customer needs and financial objectives within an overall 3 year strategic roadmap• Drove a 35% increase in sales across the product range, focussing on recurring income models via a range of channels and pricing models• Balanced retention rates and retention pricing to achieve the desired mix of Customer numbers and value through segmented product and Customer strategies• Brand development and guardian to encompass multiple products and Customer segments• Managed all digital assets to support the marketing effort and ensure a clear path for development with our IT colleagues• Implemented the new contact centre structure to support fair treatment of Customers and sales targets• Managed seven figure marketing budgets and 100+ colleagues including driving satisfaction activities such as monthly recognition and ongoing internal communications• Led the teams through the transition to becoming an FCA approved and regulated business, including back book migration

Chester, United Kingdom

Overall responsibility for the paid repairs business including all elements of the Product & P&L. The primary KPIs included generating over 20k new gas and water repair Customers, the cross sell to home assistance policies and the management of a seven-figure budget.• Responsibility for the generation of new boiler sales in the open market and to existing HomeServe customers. Second in UK market share, revenue generated exceeded £20m • Conceived and implemented the change in strategy to focus on cross sell, and realised a saving of over £1m whilst delivering the same top line performance• Managed the digital products for Repairs and Installations including the platform migration to enable a cohesive brand approach. Acquired over 20k new Customers for paid home repairs• Drove significant performance change across a range of channels through strategic product, proposition and pricing changes• Key acquisition channels included paid search, SEO, recommend a friend, DM, inbound telemarketing, field engineers, aggregators and retargeting• Paid search approach changed to drive end to end performance management, reducing the cost per sale by 30%• Led the Employee Satisfaction team which increased performance from 62% to 76% as measured by the Great Place to Work survey

United Kingdom

• Board member following the acquisition on behalf of HomeServe (of which I was part of the M&A team for)• Guardian and developer of the Checkatrade Brand, ensuring all Customer facing activity reflected the strategy, grew both brand recognition and perception• Conceived and agreed growth plans for consumer demand and trade supply, focussing on our agreed platform strategy which was informed by the pre-acquisition work carried out regarding market, consumer, trade and platform research• From an original team of 4, built the marketing area to 23 people covering the key areas of product, pricing, consumer acquisition & retention, trade acquisition and retention, digital platform development, social & PR, and marketing delivery services including brand development• +67% year on year trade member acquisition growth. Key approaches included revised product approach, tiered pricing, establishment of trade database with Experian, paid search, member get member, OBTM, profiled Facebook targeting, radio, TV Halo, content creation & sponsorship, retention strategy, and introduction of the buying club for member to save money• +13% year on year Consumer growth, further cementing the leading position in the UK market. Key approaches included TV sponsorship (weather & prime time shows), spot TV to support regional growth areas, directory expansion, sports sponsorship, paid search, content creation and nationwide local radio sponsorship

London, England, United Kingdom

• Development of the Home Experts Division within the Global HomeServe structure to focus on the paid repairs market (as opposed to the insurance minded customers)• The three main territories entered were the UK, Spain and the US• Key considerations included market reviews, customer research, competitor analysis, product roadmaps and marketplace platform evaluations• Defined the UK approach which resulted in the M&A evaluation• As part of the M&A team, acquired a minority stake in Checkatrade.com in early 2017, culminating in the outright purchase for a total of £91m in November 2019 • On full purchase, was appointed to the board of Checkatrade.com as Sales & Marketing Director

Walsall, United Kingdom

• Overall responsibility for Digital (CF29 Significant Management FCA), significantly growing the digitally generated sales in absolute numbers and percentage of all sales. This was achieved with 50% of new policies being generated digitally from a virtually zero base• All existing customer digital solutions were introduced as per the product roadmap developed, and over 5m digital interactions were generated which included new claims, claims management, paperless renewals, live chats, personal details updates, policy coverage checker etc.) • Developed, socialised and facilitated board level approval for the Digital strategy including the key milestones and delivery plans• Focused on ensuring key digital customer needs were understood, and the products were designed and delivered to satisfy these needs, better than key competitors• Identified the key technical enablers required to underpin the digital plan and secured appropriate funding and resource• Identified the digital channels to be introduced, expanded and optimised to target the right customers to attract to our digital properties• Agreed the development plan for all digital properties to ensure the path to purchase was consistently tested and improved, making the digital journey intuitive and easy• Assessed the incumbent digital team, redesigned the structure around the key achievements required and identified skills / positions required

Edinburgh, United Kingdom

* Full time consultancy role via my company, Handbridge Consulting Limited* Consulted on digital communications including new customer acquisition for the Tesco Bank insurance product range, with particular focus on home and car insurance* Development of the Car and Home Insurance acquisition journeys including journey research, development, UX, technical development and project management of the delivery via internal delivery partners

Australia

Having taken voluntary redundancy from Bank of America, my wife and I fulfilled our ambition to travel around Australia and New Zealand without the usual two week time constraint.

Chester, United Kingdom

New customer acquisition via digital channels (>80% of all accounts)Cash and retail transaction generationManagement of consumer and business websites (primarily mbna.co.uk & mbna.ie)Promotion of online banking servicesManagement across 6 key brands, and 100s of sub brandsManagement of the team across the range of digital sub-channels and platformsBudget and team managementRegular representation of eCommerce at Board Level including in Shanghai as part of our joint venture with China Construction Bank

Chester, United Kingdom

New customer acquisition across product rangeManagement of significant budget over £10mManagement of 50+ marketing teamIntegrated channel approach across online, direct mail, DRTV, 3rd party, inserts, IBTM, OBTM, field sales, press and emailAward of Excellence winner for Europe (from >4,000 staff)

Chester, United Kingdom

Responsibility for the generation of market leading volumes in cash transaction and associated fee income (>30% market share)Management of annual budget in seven figuresDriving adoption across the organisation of industry leading cash promotion

Chester, United Kingdom

Launched the eCommerce Marketing area for Europe Card ServicesIntroduced all the major online sub channels including aggregators, affiliates, site adverting, search (paid & natural) & offline integration

Overall responsibility for company's websites and associated salesManagement of the eCommerce teams

Full service direct marketing agencyServiced the needs of a variety of clients across both consumer and business markets with direct marketing solutionsResponsibility for account management including relationship management, business development from existing clients and billingSenior manager and agency lead for new media

Digital Strategy & Transformation

Bsc (Hons) 2:1, Business & Management