Director of global marketing communications function at Duni Group. Responsible for creation and execution of global brand communications strategies that drive brand awareness, customer engagement, and revenue growth in professional and retail segments. Leading a talented team on global campaigns, product marketing, branding, brand awareness, lead generation, messaging and content, print & digital marketing, social media, paid media, websites & SEO, email marketing, events, sales tools & materials, and brand governance. Reporting to the CMO and member of the Marketing Management Team.Accomplishments:• Led digital transformation at the beginning of the pandemic, switching from traditional marketing to fully digital within a matter of weeks• Successfully launched BioPak brand across Europe, achieving record sales growth for the business• Significantly improved marketing operations and Customer Experience through introduction of new customer engagement platformDuni Group is a leading global supplier of sustainable tableware and food packaging solutions for restaurants, hotels, and consumers, with revenue of SEK 5.5 billion (≈ £570m)

Headed business area Duni marketing organisation with responsibility for full P&L and functions covering product offer, services, sourcing, brands, and communications. Developed and executed robust short- to mid-term global marketing strategies, strengthening product brands and delivering revenue growth across all professional end-user segments. Transformed Duni brand by putting sustainability at its core, positioning it as the leading sustainability brand in the market.

Led development and execution of annual global marketing communications plans for Duni brand. Responsible for global campaigns, product marketing, brand awareness, lead generation, messaging and content, print & digital marketing, social media, paid media, websites & SEO, email marketing, events, sales tools & materials, and brand governance. Directed and coordinated global and local campaigns, with country specific localisation, to achieve brand and business objectives. Directed business area global communications team and led dotted-line management of regional marketing teams.Accomplishments:• Implemented messaging and content strategy significantly improving customer engagement and lead generation performance• Led optimisation of marketing operations, increasing productivity by 20% whilst improving quality and effectiveness of brand communications