Gareth Deakin Email and Phone Number
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As the Head Honcho of Sonorous Global Consulting, I have over 15 years of experience in helping founders and companies in the entertainment, creative, and tech industries achieve high growth and innovation. I have an MBA from The Open University and a BA in Fine Art from Central St Martins, which enable me to combine analytical and creative thinking in my work.My core competencies are strategy, business development, and marketing, and I apply them to projects that advance the future of music and the creative industries. I am passionate about leveraging my dyslexic thinking and online marketing skills to create and execute impactful solutions that deliver value to my clients and partners. I am also an active mentor, advisor, and angel investor in several music and media startups, and a regular speaker and panelist at industry events. I am always eager to learn, share, and collaborate with others who share my vision and enthusiasm.
Sonorous Global Consulting
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Founding PartnerSonorous Global ConsultingLondon, England, Gb -
Head HonchoSonorous Global Consulting Sep 2015 - PresentLondon, England, GbSonorous is a consultancy set up to deliver high growth strategies and innovation for companies at the cutting edge nexus of technology and creativity with a focus on entertainment, creative and tech industries. -
Ade Start Ups | Investors And Start Ups RelationsAmsterdam Dance Event May 2024 - PresentAmsterdam, North Holland, NlHelping to build ADE Start-Ups and the Chorus cohort for 2024. ADE's one-day start-up conference and unconventional mentor program and network. Working with the music, tech and investment ecosystem to build a platform promoting sustainable innovation in music and entrepreneurship. -
Advisory Board MemberMusic Technology Uk Nov 2023 - PresentFounding member of the advisory board for Music Tech UK. Helped to set up the UK's first music tech industry network and members association. I co-chair Investment and Talent Steering groups. -
Advisory Board MemberSthlm Music City Sep 2022 - PresentNorrmalm, Stockholm County, SeRepresenting Nordic Music Tech and STHLM Music City in the UK. -
MentorAbbey Road Studios Jan 2019 - PresentLondon, GbMentor for Abbey Road Red audio tech incubator.Abbey Road Red is not a typical incubator or accelerator. We are a value-adding platform with a unique set of assets to help founders develop and excel. Our combination of history, expertise, reach and a completely bespoke approach for each start-up is what makes our incubation process special and inimitable -
Advisor / Angel Investor / PartnershipsAudiostack Jan 2023 - PresentLondon, London, Gb -
Start Up MentorVisionnaires Sep 2020 - PresentLondon, England, GbIncubating start-ups, increasing social mobility. Part of Capital City College Group. -
AdvocateTech London Advocates & Global Tech Advocates Sep 2018 - Present -
Chief Marketing OfficerLet The Music Pay (D/B/A Rcrdshp) Jan 2022 - Dec 2022Casper, Wyoming, UsLead global marketing and external PR teams. -
Head Of Business DevelopmentAi Music Mar 2018 - Feb 2022London, GbWe are on a mission to redefine how we create, interact and experience music. We harness the power of AI to create music that helps brands, developers, and creative industries enable deeper connections with their audiences. -
Conference ModeratorXperiology Apr 2017 - Dec 2021Brighton, East Sussex, GbCo-Moderator for Xperiology’s events Ticketing Business Forum, Stadium Business Summit and Stadium Build Summit -
AdvisorUview Aug 2018 - Jun 2020London, England, GbWe are here, as we are passionate about all genres of music, and we want to support you in making a career out of your talent. Showcase your music directly to chart-topping industry professionals behind multiple #1 Singles & Albums, & use the App to secure Management Deals, Label Deals & Brand Deals. -
Director Of Business DevelopmentWolf In Motion Nov 2017 - Aug 2018London, GbWe help companies innovate, blending design thinking and immersive techWe create groundbreaking experiences using AR and VR. Consulting Director of Business Development. -
Non-Exec Boardmember / AdvisorPush That Button Limited Mar 2017 - Aug 2018Mobile loyalty app currently in stealth mode - launching 2017
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Non Executive DirectorFiltered.Live Aug 2017 - Jul 2018London, London, GbBringing workspaces and real estate to life with live music programmes designed by experts -
Director Business Development (Consultant)Studio Zero Digital Ltd Mar 2017 - Jan 2018We are creative technologists, taking the best of cutting edge web technology and immersive Virtual Reality and helping companies innovate and re-imagine customer experience with Virtual Reality and webVR. Find out more at http://studiozero.co/
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Director, Partnerships & International Business DevelopmentIntellitix Jun 2016 - Jan 2017Toronto, Ontario, CaResponsible for identifying exploring and evaluating new markets and verticals to drive strategically aligned revenue growth. With a strong focus on delivery, my day to day includes creation of evaluation criteria, business model evaluation and competitor/market analysis through to cross functional partnering with internal teams, KPI setting and partner management. Main areas of focus: - Business Development - New market and verticals- Partnership management - Strategy development - Analysis - Project ManagementMain responsibilities: - Business Model and Pricing evaluation- Partnership strategy - Pipeline development - Planning & go to market strategy -
Director, Business Development, UkIntellitix Jan 2016 - Jun 2016Toronto, Ontario, CaIntellitix is the leading global provider of technology-driven solutions for festivals and live events. Our RFID access control, interactive brand experience and cashless payment solutions enhance the guest experience, increase revenues and decrease costs for event organizers. Fast Company ranked Intellitix as one of “The World’s Top 10 Most Innovative Companies” in Live Events, recognizing leading enterprises that exemplify the best in business and innovation. Since 2011, Intellitix’s technology platform has enhanced over 10 million guest experiences at live events around the world including Coachella, Bonnaroo, Tomorrowland, Taste Food Festivals, The Ryder Cup, and many more. In 2014, Intellitix's cashless payment system experienced a twentyfold increase with over four million cashless transactions processed, totalling over $50 million USD in on-site spending. Check out the tremendous year we had in 2014 in our video reel here: http://youtu.be/KRk4jmE6dnA.Main areas of focus: - Prospecting and pipeline management - Sales planning - Industry relations Main responsibilities: - Contract Negotiation - Sales Management - Forecasting and reporting - Pitch creation and client presentation - Planning -
Head Of Business DevelopmentSony Music Entertainment Jul 2011 - Sep 2015New York, Ny, UsI lead a market leading BD team who seek and create new business opportunities for Sony Music. We have to be adept at working cross functionally and adaptable to new situations and commercial opportunities. Being open to change is a key aspect of what we do. A key part of my role is to scan the external industry landscape for trends and identify new opportunities and ventures that will shape our strategy going forwards. We build the business case for new ventures, secure support from key stakeholders and then implement, test and plan to scale the business as effectively as possible. We aim to engage in those activities that add the most value to all stakeholders and have fun! Main areas of focus: - Direct 2 Consumer/eCommerce- Ticketing / Live Music Partnerships- Retail Expansion Main responsibilities: • Contract Negotiation • Project Management• Forecasting and reporting • P&L management • Team management and development • Strategy • Planning -
Business Development ManagerSony Music Entertainment Sep 2007 - Sep 2011New York, Ny, UsPrimary role to identify and develop new channels and partnership opportunities for Sony Music mainly focused on retail opportunities.Main responsibilities: • Account management • Forecasting and reporting• Line management Bus Dev Manager and Bus Dev Coordinator • Trade Show planning and management -
National Account ManagerSony Music Entertainment Feb 2006 - Sep 2007New York, Ny, UsAccount Management - Play.com & Amazon.co.uk -
Sales ExecEducate Sep 2004 - Feb 2006London, Greater London, Gb• Classified media sales for national and regional press titles• Launched specialist Film Magazine selling display and sponsorship -
National Accounts Exec / Marketing & Promotion ManagerAlphamagic Ltd Sep 2000 - Jun 2004Managed relationships with major UK accounts (HMV, Zavvi etc) & Export accounts. Successfully set up Alphamagic’s marketing & promotion department, liaising with UK and international media and set up the company’s first licensing database.
Gareth Deakin Skills
Gareth Deakin Education Details
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The Open UniversityGeneral -
Central St MartinsFine Art -
Camberwell Art CollegeGeneral -
Dulwich CollegeGcse / A-Levels -
University Of The Arts LondonFine Art - Sculpture
Frequently Asked Questions about Gareth Deakin
What company does Gareth Deakin work for?
Gareth Deakin works for Sonorous Global Consulting
What is Gareth Deakin's role at the current company?
Gareth Deakin's current role is Founding Partner.
What is Gareth Deakin's email address?
Gareth Deakin's email address is ga****@****sic.com
What is Gareth Deakin's direct phone number?
Gareth Deakin's direct phone number is +4479571*****
What schools did Gareth Deakin attend?
Gareth Deakin attended The Open University, Central St Martins, Camberwell Art College, Dulwich College, University Of The Arts London.
What skills is Gareth Deakin known for?
Gareth Deakin has skills like E Commerce, Digital Marketing, Digital Media, Business Development, Strategy, New Business Development, Marketing Strategy, Music Industry, Social Media Marketing, Strategic Partnerships, Digital Strategy, Entertainment.
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