Provide input and guidance around technology and product.

•Managing Director, tasked with transforming GHIN & centralized computation, information technology and enterprise D2C data. •Managed a combined $35M P&L budget and creating efficiencies while maintaining a reduction in expenses, meeting financial target of a 5-year break-even run-rate.•Drove customer and revenue growth for product, increasing subscription net revenues by $1MM and continue to prioritize the GHIN roadmap.•Fostered a proactive commitment to service and effective communication, resulting in an improved Net Promoter Score (NPS) from year 1 (40pts), year 2 (72pts) and year 3 (72pts).•Transformed USGA IT organization to a customer-centric, product-minded organization of top engineers, and product managers while delivering against a 5-year roadmap. •Oversaw technology that supports US OPEN Championship, Amateur application platforms, real-time scoring, CRM, digital, web and mobile apps. •Modernized all our legacy systems including migrating 100% to cloud infrastructure, software platforms utilizing latest development stacks and cloud ops infrastructure (AWS & Azure). •Developed an enterprise data warehouse (customer 360) and data lake, integrating CRM, email marketing and exposing key data insights (KPIs) via dashboard reporting tools leveraging Tableau. •Managed and collaborate with key digital agencies and technology vendors that support our delivery and implementation of key deliverables.•Operated an effective governance practice delivering on a multi-year roadmap with direct support from our Executive Committee. •Engaged directly with USGA partners (e.g., Sentry, Cisco and Deloitte) on sponsorship and advertising objectives.•Recruited, developed and retained high-performing product and technology talent built around a culture of design thinking, customer focus, Lean while maintaining the philosophy of failing-fast to succeed. Actively manage, oversee, and support 8 direct reports and provide leadership and mentorships to 35 employees.

•Trusted and valued member of the Senior Leadership team overseeing all activities related to largest golf SaaS platform in the world. The Golf Handicap Information Network (GHIN) founded 1981. •Tasked by the USGA Executive Leadership to transform a 30+ year old technology platform while delivering and accomplishing four major pillars: deepen engagement with the customer, stable and scalable platform, improved data security, data privacy and more accessible data.•Led the strategic plan, product management, technology approach and resource management including full responsibility for a $11M P&L budget.•Managed cross-functional collaboration utilizing internal and external resources to help operate the GHIN platform including legal, marketing & communications, customer support, and operations.•Created a steering committee inclusive of executive leaders, board sponsors and key functional stakeholders to inform and highlight key decisions, impact, and potential risks. This included a continuous update on budget. •Created a short and long-term roadmap that included input and prioritization with 64 national and international associations, over 14,000 golf clubs, more than 2.5M golfers, and 20+ technology vendors.•Managed the agile product management team responsible for delivering a custom SaaS B2B administration portal, B2C Mobile App and Kiosks, reporting and analytics using Tableau, a national algorithm (Handicap Computation Service), and a data services (API) platform, all with an improved customer experience model, operated on AWS.•Implemented an operations and support team and introduced Zendesk, improved process efficiencies as well as defined communication plans for ongoing engagement with B2B customers and technology vendors. •Led the strategic decision to outsource platform core development to 3rd party onshore/offshore team with a revenue share commercial 5-year agreement including dedicated resources, legalities, SLAs and 24/7/365 monitoring.

Provide input, guidance and support to THP's executive management team around technology, product and experience. Previously Cofounder & CTO.

The History Project (THP) believes that what's missing from the future is a better way to remember our past. Through our multi-media archiving platform we can improve the process of collection, curation and collaboration we can give individuals, groups and organizations the tools to ensure meaningful narratives can be reflected, re-envisioned and shared for generations to come.Responsibilities: Web & Mobile engineering, API, product roadmap, user experience. Expertise: PHP (Codeigniter), MYSQL, Angularjs, Jquery, HTML5 & CSS, JSON, APIs, AWS, GIT, iOS, mobile, google analytics

• Actively engaged with advisors, broker-dealers, family offices, hedge and 40 Act fund managers, registered investment advisor firms and wealth managers to provide global financial solutions that serve high net worth investors, totaling approximately $1.5 trillion global client assets.• Drove organic revenue growth by enhancing product development and innovation through synthesizing performance analytics, investor insights and research.• Drove and prioritize relationships with partners and vendors and leverage their capabilities to further enhance Pershing’s product success.• Managed Pershing’s marquee advisory product lines (NetX360 & NetXInvestor) in developing strategic initiatives with the focus on the next generation global “Integrated” Wealth Management Platform. • Led the Open Architecture product strategy with a combined $8MM P&L budget to create solutions spanning client onboarding, financial planning, CRM integration, proposal generation, API integration and asset data aggregation.• Collaborated with portfolio managers and technologists to create a streamlined robo-advisor capability, powered by artificial-intelligence, algorithms and machine learning designed to automate portfolio management online.• Interfaced with sales, marketing, legal and compliance creating and supporting responses to institutional RFPs and client due diligence questionnaires.• Drove product transformation from Waterfall to Agile methodology while training product and technology teams on the processes of creating epics, user stories, acceptance criteria and story point estimation.• Direct management of the day-to-day sprint schedule(s), backlog and daily management of 3 scrum teams (ranging from 5-13 team members) across India and USA (including vendor partners).

• Product leader driving customer service experiences, building and scaling a service based platform that captures user events, spend and digital engagement, creating Customer Context across mobile, web, email, interactive voice responses (IVR)/phone and direct mail.• Created algorithms leveraging Big Data and machine-learning techniques to deliver fact and probabilistic insights in real-time, driving personalized Omni-channel experiences (web, mobile and IVR).• Led new product development solutions including integration with natural language understanding (NLU) and artificial intelligence (AI) on top of real-time contextual insights, creating deeper digital engagement via channels and proactively servicing American Express card members more intelligently which aids in driving revenue, loyalty and satisfaction.• Responsible for managing a cross-functional agile team that uses a ‘test & learn’ iterative approach, to quickly release features within rapid production cycles.• Collaborated and influenced the analytical ‘squad’ team to create reporting dashboards that allow me to communicate progress to senior leadership and cross functional teams, while applying these metrics to P&L & ROI management.• Led numerous presentations as the product expert updating senior leaders and team members on strategic direction (revenue opportunities, loyalty and satisfaction) and/or backlog prioritization.• Partnered with the technology lead to build and scale new technologies including RESTful apis, elasticsearch, MongoDB, Apache Spark and SOLACE Bus (real-time enterprise pub/sub messaging platform).

• Developed and oversaw mobile and online product vision while aligning with executive management on goals and continue to contribute to technology and marketing roadmaps.• Product Owner leading and overseeing cross-functional agile teams in a heavy matrix organization. • Developed the mobile strategy for Amex Small Business mobile app, servicing over 3M users and using data-driven insights, user experience research and A/B testing to plan and prioritize product features.• Interim lead for the delivery of ReceiptMatch mobile app and custom Intuit Quickbooks integration creating a seamless user journey between mobile and desktop. • Led development and launch of a custom Salesforce1 mobile/iPad application with real-time Big Data integration to over 300 sales users driving a $2.5MM NPV.• Developed and delivered in partnership with the user experience team, creating a new user interface for allowing existing customer to add additional cards for their business, increasing online web applications by 18% in the first 6 months with a multi-million dollar impact.• Led strategy and development of OPEN.com and aligning with marketing on campaigns, SEO, product releases and coordinating media across display, mobile ads, email and print.• Led design, strategy, and launch of an internal employee website for 800 OPEN employees including the ability for senior leadership to connect with employees on a more regular basis.• Created and analyzed end-to-end digital platform and mobile weekly scorecards, providing strategic tactics that identify revenue opportunities or optimization that drive engagement or adoption.

• Work closely within internal teams enabling sales, product marketing and training teams with expert knowledge and cross channel marketing activity across publishers, agencies and email providers. • Work closely with Email Service Providers(ESP) & Top-Agencies leading thought leadership and mobile best practices. • Knowledge leader spanning mobile tactics across numerous verticals (retail, automotive, finance to name a few) and generating idea across Mobile Media & Ads, Apps, Mobile Web, Push Messaging, SMS, Passbook, NFC, QR codes etc. • Define and 'productized' our Mobile Strategy Offering supporting sales.• Design/Lead/Conduct our client-facing strategy workshops/webinars.• Work closely with the Learning team to deliver mobile marketing curriculum across a variety of clients and industries.• Create innovative mobile solutions leveraging Velti mobile products and based on 1st and 3rd party insights. • An integral participant in our Preferred Partner Program aiding in our client's business.• Work closely with clients to creative think of solutions integration their cross-functional business, both strategically and a practical point-of-view. • Support the new business proposal process through strategic objectives, insights and solutions. • Participate in roundtables, industry conferences and expert panels on mobile marketing and best practices. • Create industry publications (white papers, infographics etc) that define the state of mobile marketing and/or specific a point-of-view across a specific mobile trend. • Continue research and tracking of Market Trends, Competitive Analysis, Measurement Analytics, Consumer Insights and general mobile behavior. • Manage team budgets and tracking across project delivery, industry publications and travel.

• Responsible for growth, business development, growth and production of the NYC office.• A Senior Executive team member and report directly into the CEO.• Generate marketing and/or product/platform ideas that deliver strategic value to clientsleveraging insights, data analytics, social metrics and conversation analysis across paid, owned and earned media.• Work closely with client internal teams to collaborate and produce their roadmap priorities.• Oversee the UX/UI, creative design and technical development of all campaigns and projects from concept through to delivery and measurement.• Provide key reports to clients displaying KPI's across all marketing and social activity.• Work closely with clients to provide leadership and expertise advising them on existing and emerging digital channels spanning web, social media tactics, mobile, tablet, video, SEO, ad networks and influencer platforms.• Oversee project budgets and track planning, budgeting and delivery of programs with budgets ranging from $30k to over $1million.• Implement community focused social media tactics, tools and best practices for client’s social media and communication teams with a focus on CRM and social CRM.• Serve as a knowledge leader across social networks and leveraging their API data in project concepts and campaigns. Focus mainly on Facebook, Twitter, foursquare and instagram.• Sound technical knowledge with the ability to explain concepts and platform features to client business teams and/or senior management.• Sound knowledge and understanding of coding in PHP/MYSQL, HTML5, CSS, JQUERY, XML, JSON, and Titanium (Mobile). Clients: Google, Youtube, Facebook, Apple, American Express, Kiehl's, EMI, Virgin America, VISA, UBS, Novartis and Amadeus

• Worked closely with strategy and creative teams to effectively create digital concepts that meet business needs and campaign objectives. • Led and collaborates with new business teams on digital concepts spanning a wide range of digital mediums.• Designed and produced cutting-edge creative solutions for digital design mediums.• Led the interactive team, with the primary responsibility of designing media in a wide variety of styles that correspond to the client’s needs.• Partnered with agency counterparts and thinks expansively and creatively about problems and identifies effective solutions.• Led a team of developers in all aspects of project execution. including requirement gathering, solution architecture, coding and QA. • Extended the current C-K development platform to accommodate new and meaningful technologies for our clients.• Researched new and emerging technologies, leading efforts to inspire and educate team members.• Assisted in project planning, resource allocation and recruitment. • Worked closely with Senior Management to control budgets across interactive. • Reviewed and updated code and processes with development group. • Defined and maintain best practices in QA, documentation and support.• Served as technical contact to the network and vendors providing appropriate management of risks and expectation.• Developed close relationships with agency partners.• Supported senior colleagues with new business ideation and technical exploration.• Worked with Information Technology to identify infrastructure and development environments across platforms. • Created processes that allow for rapid prototyping to sell projects in to clients, and to prove viability with clients.Clients: Zicam, Porsche, Benjamin Moore, Dremel, Benihana, AirTran, Edward Jones, Spice islands

• Team lead and direct line management of technical engineers, web developers and QA analysts. Working across teams with senior executives, project managers, account directors and user experience professionals.• Manage Technical delivery of a variety of technologies (Java, .NET, PHP, Ruby on Rails, Oracle, MS SQL etc) from concept to implementation and support. • Work with strategy teams to build ideas and innovative concepts for clients to push innovation and cutting edge ideas! Work closely with senior executives to prepare propositions. • Build strong relationships of trust with my team, other technical directors and General managers through the USA (NY, DC, SF) and UK, London.• Create a center of excellence where the technical team together with creative development and research teams deliver digital tools and experiences that goes beyond just a website. • Focus on service delivery and ensuring clients are always in communication and aware of the budget, risk and impact. Full responsibility for technical project management and product development.• Provide technical advisory and support to cross teams to measure how best we approach creative ideas and ensure we deliver within budget and scope. • Full management of scope and release management with functional and technical documentation.Clients: Coke Cola, Google, Ann Taylor, Benjamin Moore, Celebrity Cruises, Kraft Foods, Mashreq Bank, Motorola, Smirnoff, Johnson & Johnson, SonyAgency Awards:New York Festivals / Bronze World Medal: 2010 Smirnoff Nightlife Exchange Project2010 Agency A-List - AdAge 2010Creative Agency of the Year - New Media Age 2010Digital Agency of the Year - Campaign 2010Most Respected Agency - New Media Age Top 100 Agencies 2010Agency of the Year - Revolution 2009, 2010Agency of the Year - IAB 2009, 2010Most Innovative Companies - Fast Company 2009, 2010Agency of the Year, Best Creative - OMMA Magazine 2009

• Lead product strategy and development as an influential team lead of a multi-million pound B2B and B2C platform, delivering branded turn-key website solutions globally for major automotive manufacturers.• Works closely with executive team (CEO, COO, CTO, Sales Director and Account Director) to plan, inform and prioritize product developments in conjunction with revenue opportunities and explore new opportunities. • Lead design and development teams to enhance platform by adding 12 new features and improving usability and functionality.• Drive developments and identifies opportunities for increasing sales and adding value for clients.• Conceptualized developed and presented an automotive dealer website platform serving 1000's of websites and SEO campaigns with an indexed database of thousands of used vehicles.• Develops strategy and plans for other revenue-streams as value add-on’s, including traffic analytic reports, Digital content, product training, CRM, syndication and ecommerce offerings• Lead teams in creating, promoting and delivering a B2B automotive CRM platform with digital content and promotion, which aided automotive dealers in simply and quickly communicating with their client base.• Lead cross-functional team in developing and delivering a multi-branded, multi-location platform within a 30-day plan, increasing revenue 40% from existing customers and 60% from new customers.

•Designing and programming Web based systems (http://www.livenation.co.uk, http://www.tomjones.com, http://www.ticketrush.co.uk).•Code software to defined standards, meeting agreed schedules and quality standards•Design and document software development producing technical discussion papers and specifications where appropriate.•Maintenance and support of legacy systems and custom built CMS systems.•Source code to be maintained in appropriate control system (Visual Source Safe).•Be a mentor by providing guidance on technical issues and options and advice on development standards and knowledge to junior peers and Non-Technical business members.•Data analysis and reporting in MS SQLServer 2000•Management of Data integrity within the CRM system.•Work as technical project manager to ensure projects are delivered to agreed timescales and to communicate problems and potential problems which may affect the project. Regular communication with business users and stakeholders.

•Responsible for all new functionality and enhancements for the e-commerce platform.•Developed and Implement numerous Intranet web applications. E.g. In-store Promotion System, HealthCare Contact System, Corporate Intranet Site (and its content management system).•Maintained and developed new functionality on the corporate web-sites e.g. http://www.clicks.co.za, http://www.newclicks.co.za, http://www.cdwherehouse.co.za.•Maintained databases and generated ad-hoc user queries.•Produced technical and user documentation.•Oversaw and managed entire process of creating components and publishing the website.•Responsible for delivery of development projects and ensuring tasks are completed smoothly and within schedule constraints.•Defined processes and checkpoints (milestones) at which to review how the project is proceeding.•Worked closely with E-commerce Manager, while serving as a Domain expert on partnering with vendors.•Ensured seamless website advertising integration

•Researched Microsoft Composite UI (CAB) Application block.•Re-engineered legacy applications into CAB framework (.net 2.0 C#).•Built new, robust applications to integrate into the CAB framework.•Analyzed all legacy and future applications to use middleware data layer and cached queries.•Analyzed and enhanced Sybase queries and stored procedures.

•Developed web applications and customized interfaces to products based on the full SDLC.•Tested, diagnosed and repaired errors within the software, in consultation with the users.•Provided written documentation for users, including UML diagrams.•Followed Best Practice billing architecture, utilizing Siemens processes.•Cross-trained with other departments. E.g. Marketing, Sales and Finance.•Responsible for design & validation of databases and development of data-editing plans.•Database design; edit check programming; database validation and query resolution; dictionary coding, quality assurance and status.•Provided consultation surrounding writing & modifying web applications, billing scripts and user interfaces.•Provided technical support with business ventures and implementation of 3rd party software.•Researched and improve workflows and re-engineering of software.•Converted technical diagrams & workflows into functional documents for non-technical users.