They say another person’s life can be an inspiration or a warning.John was a friend of mine from school. He’d built his career capturing breath taking images on film. When digital photography started to emerge, John dismissed it as a passing fad. He never believed it could match the artistic quality of film. The world didn’t wait for John. By the time his eyes opened, his competition had overtaken him. John fought, begrudgingly using the tools his competitors had embraced, but he failed to regain a glimmer of his previous success.Artificial intelligence will have the same impact. The difference is that the timeframes are compressed.Over the next two years, there will be winners and losers. The losers will be the ones who either fail, like John, to embrace AI or who use it to “press the easy button” and create mediocre content.The winners will be the ones who use AI to do their work better, faster, and cheaper. (I know which side I'll be on.)The hill we’ll die on is the human element as our success is founded upon building relationships based on trust.AI can free you to focus on what makes you uniquely human: to think and make better decisions using your insight and expertise.You know you’re using AI properly when you stop feeling overwhelmed.You become a better leader. Those difficult conversations you put off? Use AI to help you craft a script of the first 30 seconds of the conversation.You become a better thinker. Use AI as a sounding board to help you see more clearly.When you embrace AI, you have a companion who can help you shorten the runway so you can take action faster.And that’s our goal.We train teams and entrepreneurs on how to use AI to better results.In March 2023, I was playing with ChatGPT. By luck, I found I could replicate a signature piece of work we used to create… in minutes.When I shared it with a client, she said, “But Gareth… that took us months!”I realized I was having my own “John moment”.Decision time. I could pretend this wasn’t real.Or I could embrace the inevitable.No matter your role, I’d invite you to be on the right side. Click here and book a 30-minute demo with our team. https://simplerwith.ai/resultsYou'll leave with clarity on how AI can help you solve real-world problems with deep empathy and understanding.You'll leave with clarity on the impact AI is going to have on EVERY business. It's going to be eye-opening.And you’ll have your own “John moment” where YOU need to make your decision.