Led the end-to-end management of a culture platform for an alcobev brand, encompassing creative ideation, strategic planning, and meticulous execution. Spearheaded all aspects, from conceptualization to launch and ongoing operations, including budget management, stakeholder coordination, brand partnerships and oversight of creative development.Played a key role in the ideation & execution of an FMCG brand's product launch campaign with my artists. Successfully managed the sponsor relationship and facilitated brand awareness initiatives at( food & music) festivals.

Implemented strategic 360 management for the artist, Seedhe Maut, resulting in an impressive 200% growth across various metrics, including revenue, brand collaborations, live shows and audience engagement, fueled by their exceptional music.

Executed 7 successful live tours for the roster of artists and multiple other shows across venues, IPs and festivals pan India, bringing in considerable revenue, managing all aspects of bookings, negotiation, sponsorship fulfillment, design and content, operations, tech and budget management.

Successfully executed bookings and managed shows for a roster of 4 artists, while also implementing strategies to learn about the independent music industry and build essential contacts.