Gargi Thakur Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

𝙆𝙚𝙮 𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨: • Conceive and oversee comprehensive global campaigns aimed at generating leads. By leveraging diverse digital marketing channels, I drive year-over-year incremental ROI for GUS Canada Colleges - encompassing institutions like Toronto School of Management, Niagara College Toronto, Trebas Institute, Toronto, and Fleming College Toronto.• Manage both internal digital and external traditional marketing agencies, fostering collaboration across India, the UK and Canada.• Collaborate with recruitment and admission teams, delineate student personas, and orchestrate an integrated marketing blueprint for the 7 Canadian schools.• Devise avenues to connect with Domestic and International Students. I schedule email drip and nurturing campaigns, chart out plans for domestic fairs and events, tailor digital communications to specific needs of diverse audiences, and spearhead Out-of-Home campaigns, webinars, school outreach, and agent engagement, among a plethora of other strategies.• Oversee investments totalling approximately $4 million annually, optimizing an omnichannel approach to achieve annual enrolment targets.• Conduct student surveys to glean insights into demographics, paving the way for high-impact content that enhances user engagement and drives action.

Hyderabad, Telangana, India

Key Responsibilities: • Formulated and executed annual marketing investments exceeding £1.5 million across 23 esteemed Global Higher Educational brands. Seamlessly integrated organic content marketing, paid social campaigns, online reputation management, and email marketing to optimize ROI.• Strategically expanded GUS' partner portfolio, cultivating robust relationships for seamless partner launch and sustained success.• Leveraged workforce assessments to identify top performers and devise a robust succession program, fostering talent growth and organizational continuity.• Led affiliate marketing team of 15 marketers and partnered with global educational influencers like QS, IDP-Connect, Times Higher Education, Studyportals, Keystones, Find a University, School finder, Course compare, etc.

Hyderabad Area, India

Hyderabad Area, India

Hyderabad Area, India

Key Responsibilities: • Crafted and executed compelling social media engagement campaigns, while also developing Online Reputation Management (ORM) proposals powered by sophisticated listening tools.• Orchestrated client event planning efforts, navigating supplier relations, logistics, on-site event management, and media relations to drive seamless execution and impactful outcomes.• Tracked media coverage, compiling comprehensive reports for presentation to key stakeholders, a pivotal component for business renewal.

Delhi

Key Responsibilities:• Conceived and implemented innovative marketing strategies and go-to-market plans, driving the materialization of novel marketing concepts for a diverse clientele.• Pioneered a revolutionary lead-tracking and nurturing process, 'Sell.do', which led to an 8% drop-off reduction during a critical real estate project launch.

Pune Area, India

Key Responsibilities:• Implemented a comprehensive Complaint Management System, orchestrating the successful reduction of client complaint rates from 60% to an impressive 15%.• Elevated the accuracy of client microsite content, substantially enhancing the microsite content quality score from 85% to an impressive 95%.• Managed client’s business and portfolio of integrated accounts and delivered integrated solutions, identifying new business opportunities, scope of work, and revenue.

Pune Area, India