Amplifyr is a trusted marketing and growth partner for innovative and brands. We’re passionate about the world of marketing, advertising and technology and help brands navigate the complex world of digital marketing. Our services include Digital Strategy Consulting, Online Advertising, Growing Ecommerce, Search Engine Optimisation, (SEO), Enterprise Email/SMS Marketing, Creative Services, Influencer and Affiliate Marketing and Loyalty Programs for Amplifyr is a trusted marketing and growth partner for innovative and ambitious brands. We’re passionate about the world of marketing, advertising and technology and help brands navigate the complex world of digital marketing. Our services include Digital Strategy Consulting, Online Advertising, Growing Ecommerce, Search Engine Optimisation, (SEO), Enterprise Email/SMS Marketing, Creative Services, Influencer and Affiliate Marketing and Loyalty Programs for brands. Learn more about how we help brands grow at https://www.amplifyr.com.au/

Digital Marketer for 10+ years now, I have an experience of 20+ projects in BFSI, NBFC, Healthcare, Gaming, Heavy Industries & Entertainment domains. Currently an Account Director - in a Digital Marketing agency where my current tasks are strategizing/ on boarding new clients and scaling up existing clients. My expertise is in 360 degree solution designing & Project management from Brand Awareness to Lead Generation to Conversions.

Managing and leading a team of 4 SEM Executives/Specialists/Senior Specialists with respect to account management, training & development and such other aspects.Ensuring team members are Google AdWords Certified within the given deadline.Successfully completed Google AdWords Fundamental ExamSuccessfully completed Mobile Advertising ExamSuccessfully completed Shopping Advertising ExamReview, Strategize & Monitor the performance of the campaigns.Identifying training needs of team members and take steps to address those.Helping the team with Extensive Keyword Research, Ad Copy Creation, Bidding Principles, Designing Ad texts, Landing Page Analysis, Landing Page Creation and Optimization, A/B Testing, Ad Group Testing, Effective Bidding, Automated Rules, Bid Strategies, Geography, Improving Quality Score, Conversion Optimization, Ad Extensions, Google Analytics Analysis, Display Advertising and many other optimization strategies.Communicating with the Web Design and Development Team with regards to Landing Page Design and Content, best suitable for SEM campaigns.Optimize key metrics like CPC, CPA, CPM etc.Ensure sustainable revenue and profit gains for all accounts by implementing various strategies to enhance the campaign performance.Ensuring a high morale and motivation among the team members.Ensuring team members who have performed brilliantly are given the opportunity to grow professionally.Over-viewing in-house campaigns for markets - INDIA, US, AUSTRALIA, NEW ZEALAND, SINGAPORE, UK. Managing daily optimization for in-house McAfee Campaigns for the markets mentioned above (reseller model)Managing daily optimization for in-house McAfee Mobile Protection campaigns (reseller model)Monthly review meetings with the clients to provide updates and campaign performance.Setting optimization road-maps and optimizing advertising accounts on Google Search, Google Display Network, Google Shopping, Remarketing, Bing Ads and Bing PLA.

Reviewing, strategic optimization & Monitor the performance of the campaigns.Performing Extensive Keyword Research, Ad Copy Creation, Bidding Principles, Designing Ad texts, Landing Page Analysis, Landing Page Creation and Optimization, A/B Testing, Ad Group Testing, Effective Bidding, Automated Rules, Bid Strategies, Geography, Improving Quality Score, Conversion Optimization, Ad Extensions, Google Analytics Analysis, Display Advertising and many other optimization strategies.Communicating with the Web Design and Development Team with regards to Landing Page Design and Content, best suitable for SEM campaigns.Optimize key metrics like CPC, CPA, CPM etc.Ensure sustainable revenue and profit gains for all accounts by implementing various strategies to enhance the campaign performance.Ensuring a high morale and motivation within the team.Monthly review meetings with the clients to provide updates and campaign performance.Setting optimization roadmaps and optimizing advertising accounts on Google Search, Google Display Network, Google Shopping, Remarketing, Bing Ads and Bing PLA.

Working on SEM campaigns across various Search Engines like Google, Yahoo, Microsoft Bing etc.Managed more than 25 accounts/day of various UK clients. To name a few of the brands with large advertising spends were About Trailers, Stratech, Symmetry, Debug Store and many more. Understanding the Client’s business and Goals and sending the Initial Questionnaire to the client.Accordingly, creating the Paid Search Strategy document (PSS)Search and Display Campaign Management which involves Keyword research, Negative Keywords, Placement Research, Remarketing, Text and Image Ad Copy Creation, Effective Bid management & Campaign Optimization to drive more traffic and conversions.Sending the campaign performance report on a weekly basis. Highlighting the before and after performance statistics of the campaign along with optimization strategies to meet client goals.

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