Digital Marketing Manager
CurrentConducting market research to identify trends, competitors, and customer needs.Analyzing and interpreting data to make informed marketing decisions.Developing marketing plans and strategies aligned with the overall business goals.Setting marketing objectives and key performance indicators (KPIs).Planning and executing product launches and promotional campaigns.Building and maintaining the company's brand image.Developing brand guidelines and ensuring consistency across all marketing channels.Creating and implementing advertising campaigns across various media channels.Overseeing the development of promotional materials and collateral.Managing online presence, including website, social media, and email marketing.Utilizing digital marketing tools and analytics to optimize online performance.Monitoring expenses and ensuring the cost-effectiveness of marketing activities.Team Leadership: Leading and managing a marketing team.Collaborating with external agencies, vendors, and partners.Analytics and Reporting on Campaign Data