I joined Founding Years Learning Solutions Pvt. Ltd. as Manager of Marketing Operations and moved upto the position of Associate Regional Head through several promotions. My key achievements throughout my tenure include achieving optimum sales and service to our customers within the region; and for the generation of revenue and gross profit for the company according to the quota as determined and assigned to the region. I am responsible for liaising regularly with staff, other regional directors and senior management regarding competitive activities and changes in the marketplace.I bring an analytical mind and unique leadership style to the organisation, analysing and improving value proposition and competitive landscape to establish revenue targets and sales growth. I also perform an array of duties across various domains including strategic business development, sales operations, cross-function liaison, financial performance and budgeting. I worked to increase customer retention, cross-sell, up-sell and referrals by analyzing performance through popular CRM tools including Zoho & Sales Force. I devised marketing plans, ATL and BTL strategies to focus on lead generation, market positioning and market expansion.

During my designation as Country Advisor for South India, I enrolled students at the university through business growth and market plans in coordination with Regional Director – South Asia and Africa. I maintained coordination with International Marketing Communications Officer & Regional Director, South Asia & Africa to create engaging audience-focused content based on e-recruitment plans for websites. I imparted trainings and maintained consistent communication with recruitment partners in India by conducting monthly, bi-monthly or quarterly visits. My job entailed counseling prospective students to ensure maximum deal closures through course specific offers. I engaged in troubleshooting issues faced by students and recruitment partners and documentation of periodic reports on market trends, competitor activities, partnership opportunities, expenditure, forecasts and targets.

Throughout my tenure, I utilized and implemented sales programs with effective returns to exceed sales targets for assigned territories. I liaised cross-functionally with National Marketing Head & Director of Sales & Marketing to develop business management goals and objectives that tend to growth, prosperity and revenue augmentation. I closed various deals through negotiation and discounts while imparting training to existing sales personnel and conducted regular evaluation performance.

As the Regional Manager of the academic Support Group, I delivered sales goals and revenue worth INR 9 Cr/Annum by devising business and marketing strategies for my jurisdiction through identification of high potential verticals for profitable partnerships and revenue attainment. I tapped lucrative markets for the assigned product portfolios and recovered around 5 Cr/Annum from bankrupted clients in Haryana. I employed innovative strategy in the schools in my region including deploying Class programs and training sessions on smart class & pedagogy for schools.

Holding independent charge of the management & administration of the 7 branch Offices of the company.Managing P&L for Haryana region.Handling a team of 25 team members for meeting revenue, institutional & corporate tie-ups, and SOP audit rating targets.Plan Business & market strategies i.e. SEO, SMM and other online marketing Strategies.Expansion of business through institutional & corporate tie-upsOrganizing seminars and visits to different schools, colleges & universities to create an awareness of current courses available in foreign countries for Aus/Nz/Uk/Canada & other countries for Visa & admission purposes, and orienting the students with Pre-departure briefing.Teaching & Training IELTS, TOEFL, GRE, GMAT, SAT and training the teachers for the same.Counseling & guiding the students for admission & visa process.Recruiting, Selecting and Grooming Counselors, Managers and Instructors.Plan & coordinate marketing activities in the assigned territory. Meeting with Senior Management officials in college, schools & Corporate. Meeting of monthly inquiry targets, and improve conversion ratio. Data collection through promotional activities.Plan, coordinate and organise various events & road shows.Dealt with foreign Embassies for academic, general and visitor visas.