Garima Bhatia Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Developed strategic product solutions and targeted marketing strategies to streamline Advisor Onboarding, resulting in a cost reduction of 57% and a significant increase in operational efficiency.
• Implemented gamification strategies on the platform to enhance advisor engagement by 34% and activation by 65%, thereby unlocking new revenue potential.
• Drove customer-facing digitization efforts by analyzing processes, identifying automation opportunities, and collaborating on digital solutions to reduce home loan processing time by 15%.
• Fostered successful product launches by leading cross-functional collaboration with design, engineering, and marketing teams to ensure effective execution

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Forged digital partnerships and managed relationships through integration with vehicle aggregator platforms like CarDekho, Mahindra First Choice, Maruti Suzuki True Value, etc to drive a 30% surge in loan applications Spearheaded continuous enhancements in digital systems and lending process for customer convenience, expanding digital channels'.

Mumbai, Maharashtra, India

• Digital Innovation | Digital Initiatives | Product Marketing
• Administered the creation & release of a new mobile app facilitating end-to-end digital processing (STP) for two-wheeler loan lifecycle, resulting in a quarterly revenue increase of INR 5 crore
• Managed workflow design, documentation, testing, and pilot phases to ensure a successful launch.
• Led product enhancements of existing web and mobile-based applications, driving a monthly business increase of INR 20 lakhs
• Achieved a 20% improvement in project delivery timelines through effective cross-functional collaboration.
• Implemented internal marketing communication strategies, resulting in a 25% increase in stakeholder engagement via e-mailers, web banners and internal channels.

Mumbai Area, India

• Products Handled:
• Personal Loans, Life and General Insurance, Two Wheeler & Auto Loans and Investments - Public Provident Fund and Government BondsJob description:
• Product Programs on bank owned channels (Net-Banking/ATM/Mobile) - Solution based implementation of downstream - to increase business, track performance and impact of new requirement
• Supervised functional and business level requirements, effectively communicated requirements to cross-functional teams, and ensured alignment with product teams’ vision for products
• Conceptualised and executed programs alongside impactful marketing campaigns, achieving a 25% growth in unassisted digital business. This minimised customer drop-off and generated an additional INR 112.31 crore in just.
• Rejuvenated customer activation rates by 30% through the implementation of personalised marketing automation tools (Zine One).

• Created & edited content for various platforms like blogposts, research presentations, internal mailers, social media platforms.
• Conceived and streamlined a social media strategy, leading to a 20% growth in client engagement on Twitter, LinkedIn, and Facebook.
• Conducted competitive intelligence and market trend analysis, that contributed to 10% increase in successful product marketing pitches.
• Authored SEO-optimized ghost articles, increasing client credibility and engagement by 30%.Link to ghost articles1. Characteristics that make Big Data - Big2. Big Data Analytics - Success Stories3. Anticipating Changes.

Mumbai, Maharashtra, India

Learning as I grow in the space of Digital Marketing. Understanding marketing and reaching out to consumers in a world steadily going over the Internet and Mobile. Successful Completion of Project Titled ‘Identify & Ascertain the Potential of Business Development for Ethinos’Main areas of work consisted of Social Strategy, SEO Optimized Content and.

Mumbai

• Planned, Managed and Serviced key B2B client accounts to provide end-to-end public relations solutions (LANXESS, UBM, Hager India, etc.)
• Orchestrated comprehensive content research, development, editing, and dissemination strategy for clients, resulting in a 40% increase in positive PR coverage.
• Delivered strategic coverage for clients across publications like Times Property, Hindustan Times, Hindu Business Lines, Business India.
• Successfully mitigated instances of possible crisis or bad press with a strong professional relationship with media houses and journalists
• Negotiated and arranged international media junkets for journalists from key publications to ensure strategic and positive coverage for the launch of clients’ state-of-art production plants and various events.Clients.

Mumbai Area, India

Student reporter with NiE - News in Education Paper for schools that the Times Group had come up with.

Master Of Business Administration (M.B.A.), Business Administration And Management, Marketing, Distinction

Activities and Societies: Students'​ Council Member 2014-2015, Events'​ Co-Head for Annual Management Festival - Virtualities'15,

Bachelor’S Degree, Mass Media - Advertising, Distinction

Activities and Societies: Annual Sports Meet, Annual College Festivals, Maharashtra Utsav, Debates, Creative & Design Team

Higher Secondary Certificate, Sciences -, 86%

Activities and Societies: Debate, Basketball, Annual Festival

High School, 89%

Activities and Societies: Debate, Elocution, Sports and Athletics, Annual Festivals, Art

Master Of Business Administration - Mba, Marketing/Marketing Management, General, Distinction

Activities and Societies: Student Council Member