5 years of experience in consumer marketing & category management. Expertise in brand building & product management for premium categories across consumer durable & building material industry. History of building two dynamic categories of Air Purifiers and Mother & Child Care in India with a market leader brand through consumer and shopper based interventions across channels. Proficient in data analytics, market mapping, competition analysis & understanding of consumer behavior to device strategy & data based decision making. Experience in NPD, brand communication, influencer marketing, market research, digital marketing and P&L responsibility.
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Senior Product Marketing ManagerKohler Co.Delhi, India
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Category StrategyKohler Co. Jun 2022 - Present
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Product Marketing ManagerDalmia Bharat Limited Sep 2019 - Jun 2022New Delhi, Delhi, India- Responsible for managing the premium portfolio of Dalmia Cement with an annual turnover of INR 1500 Cr. - Ownership of the portfolio & brand strategy, product management, communication, influencer marketing, trade marketing and P&L- Category lead for NPD, market research & digital marketing for the overall portfolio of Dalmia Cement (Bharat) Ltd -
Category Trade & Shopper Marketing ManagerPhilips Apr 2018 - Sep 2019Gurgaon, India- Responsible for leading category trade & shopper marketing for the two fastest growing & fiercely competitive categories of Philips Personal Health , India in 2018-19 – Air Purifiers and Mother & child care (Brand- Philips Avent)- Ownership of BTL marketing planning & execution, shopper marketing , campaign management , program management , budget management & sellout of both the categories -
Consumer Research LeadPhilips Jan 2018 - Mar 2018- Worked with a leading MR agency to assess the kitchen appliances market scenario in India with respect to brands, portfolio, pricing, etc. - Spearheaded Margin Entitlement study followed by recommendation to Philips India & global team on improving category profitability- Conducted consumer & customer visits Pan India to derive key category, consumer & market insights across regions.
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Area Sales ManagerPhilips May 2017 - Dec 2017Mumbai Area, India- Sales stint in General Trade – Central Mumbai Territory of West Region - Successfully delivered 18% YOY value growth and activated large format Electronic & Pharma outlets for Domestic Appliances & Personal Care category respectively yielding 16% incremental business value in 2017 – established base for future business extraction
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Senior Cultural Committee CoordinatorSymbiosis Centre For Management And Human Resource Development Jul 2015 - Mar 2017New Delhi Area, India- Planned & conducted business conclave and cultural events for the annual festival- Led corporate talk show & sponsorship team for the festival; SPOC for 50+ companies -
Marketing Student,Batch 2015-17Symbiosis Centre For Management And Human Resource Development Apr 2015 - Mar 2017Pune Area, India
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Summer Internship- MarketingPhilips May 2016 - Jun 2016- Project: To explore, plan & execute a high extraction strategy for Philips male grooming range in Blade aisles of Hypermarket stores in India - Achievement: Awarded a Pre Placement Offer for excellent execution of the project
Garima Gautam Skills
Garima Gautam Education Details
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Business Administration And Management, General -
Senior Secondary -
Kimmins High SchoolHigh School
Frequently Asked Questions about Garima Gautam
What company does Garima Gautam work for?
Garima Gautam works for Kohler Co.
What is Garima Gautam's role at the current company?
Garima Gautam's current role is Senior Product Marketing Manager.
What schools did Garima Gautam attend?
Garima Gautam attended Symbiosis Centre For Management And Human Resource Development, Birla Institute Of Technology, Mesra, Fergusson College, Kimmins High School.
What skills is Garima Gautam known for?
Garima Gautam has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Marketing, Teamwork, Market Research.
Who are Garima Gautam's colleagues?
Garima Gautam's colleagues are Adriana F., Shannon Furgason, Umri Hermawan, Laurence Beldame, Priyanka Jain, Macio Melo, Katsiaryna (Kate) Halushko.
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Garima Gautam
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