With over a decade of experience, most of which has been in core content marketing, I have been associated with some of the most reputable publications in India, specialising in creating and growing dedicated content marketing verticals.In my current role as a Founding Member of Scatter, India's 1st Content Marketing firm, I evangelise content marketing and am responsible for managing 100+ brands in the B2C & B2B space. I love to mobilise the power of content and have conducted content marketing workshops for some of the country's largest brands across industry verticals such as BFSI, Personal Technology, IT and Healthcare. I have also led innovation for more than 5 SaaS Content Marketing products, including Scatter Recommends, the world’s 1st fully-automated talking tool.Before Scatter, I was at moneycontrol and Sify where I led a team of strategists and content creators to achieve content marketing success for some of the pioneering content marketing brands in B2B and B2C space.An avid reader and traveller, I am on a quest to re-introduce brands to user-first content that informs, engages, entertains and entices.