I am a versatile professional with a passion for creative writing, graphic designing, and the art of storytelling. With a diverse skill set and a keen eye for visual aesthetics, I bring a unique blend of creativity and analytical thinking to my work.Graphic Designing:As a graphic designer, I specialize in creating visually captivating graphics that enhance brand identities. My expertise lies in designing stunning logos, marketing materials, social media visuals, and web graphics. Through a thoughtful blend of colors, typography, and imagery, I create designs that leave a lasting impression.Content Writing:I excel in crafting compelling and persuasive content. Whether it's blog articles, website copy, social media posts, or marketing campaigns, I tailor my writing style to match the unique voice and tone of the brand. I conduct thorough research to bring fresh perspectives to the table. With a strong grasp of SEO principles, I optimize content for search engines while maintaining readability and engagement.Story Writing:Storytelling is a powerful tool that captivates audiences and evokes emotions. I specialize in crafting narratives that engage, entertain, and inspire. Whether it's fiction, non-fiction, or brand storytelling, I create immersive worlds and relatable characters. My stories are carefully structured, filled with vivid descriptions, and woven with a touch of imagination.Collaboration and Adaptability:Throughout my career, I have collaborated with diverse teams and clients, understanding the importance of effective communication and a cooperative mindset. I thrive in fast-paced environments, adapting quickly to changing priorities and embracing new challenges with enthusiasm. With excellent time management skills, I ensure timely delivery of projects without compromising on quality.

Developed a range of Chinoiserie themed wallpapers for different sites owned by renowned clients of Design Industry.

-Designed collections of Traditional Embroidery Pillows.-Responsible for Theme creation and Design Conceptualization.

▪︎Led a Design Team of textile designers, monitoring product development for various buyers.▪︎Undertook tasks such as Analysing trends, developing mood boards and designing textiles for Buyers such as Frontgate, Serena & LiLy, Restoration Hardware, Arhaus, Ballard, Grandin Road and Soft Surroundings.▪︎Developed artworks for print designs,various embroideries as well as CADS for woven design projects.

▪︎Developed designs based on seasonal trends for various Buyers such as:TargetSears KmartLaura AshleyDKNYZARA▪︎Handled various buyers solely and monitored all the product developments from the sampling to final stage.

Worked in Estocorp (India) Pvt. Ltd., as a Textile Designer.Handled various buyer's accounts solely and developed designs for various home furnishing products such as Bedding collections, Drapery, Kitchen textiles and Pillows.Below are the list of Buyers I designed for:ANTHROPOLOGIE (US)DILLARDS (US)NORDSTROM(US)RESTORATION HARDWARE (US)THE HOME STORE MEXICOEDBLAD (SWEDEN)ODD MOLLY (SWEDEN)

Pursued five months Graduation project in Estocorp India Pvt.Ltd.(Got the opportunity to design few Bedding collections and Decorative Pillow Collections for the U.S. and U.K. based renowned Buyers.)

Developed Garment collections focusing on print designs, fabric manipulation and surface embellishments.Gained immense knowledge of the various aspects of textile industry such as Organizational structure, Design management, Quality control, Marketing and distribution.

Created digital prints for cushions, mugs,t-shirts and more objects.The products were sold successfully on Myntra, Flipkart, Amazon and Homeshop 18.

Developed understanding of the structural and functional constituents of Retail sector and created report on varied consumers along with trends analysis in menswear while sharpening skills in visual merchandising of the store.