Garland Bond Email and Phone Number
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I am Chief Strategy Officer at GBond Digital Advisors, a leading agency that helps B2C, B2B and nonprofit brands achieve intelligent growth and successful business outcomes. With over 20 years of experience in data, analytics, and digital strategy, I provide vision, guidance, and solutions that improve ROI and customer loyalty across channels and platforms. Strategic advisor for ethical data and technology management for economic and societal value. As an entrepreneurial business builder, I have been CEO of startups and launched and led data-centric businesses with world-class customer acquisition, market share, and profit growth. I have a proven track record of creating marketing juggernauts that generated hundreds of millions of new revenue growth across multiple industries for small and large organizations. My career diversity is a strength with multidiscipline leadership, including domestic and international experience in P&L management ($35 MM budget), omni-channel growth engines ($750MM), global business development ($330MM), customer-centric businesses, data science, and product development involving startup and enterprise organizations. I have been recognized as a decisive cross-functional executive who creates clarity from ambiguity by bridging the gap across strategy, data, technology, and partners. I am passionate about simplifying the communication of complex topics across all levels of matrixed organizations and fostering an inclusive culture of collaboration, innovation, risk-taking, and achievement.LED ENGAGEMENTS IN: NONPROFIT; RETAIL; TRAVEL; FINANCIAL SERVICES; CREDIT CARD; P&C, LIFE, AND HEALTH INSURANCE; CELLULAR; DIGITAL MEDIA; ADVERTISING; DATA SCIENCE, PREDICTIVE ANALYTICS, AND AIKey Skills: Vision Setting, Omnichannel Strategy, Marketing Planning & Integration, Membership & Customer Growth, Revenue/Fundraising/Donor Growth, Cross-Functional Team Leadership, Talent Development, Data Sourcing & Strategy, Digital Marketing, CRM, ABM, Loyalty Marketing, Analytics and AI, MarTec, AdTech, Identity Graphs, Identity Management, Data Governance and Privacy
G Bond Digital Advisors
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Chief Strategy OfficerG Bond Digital Advisors Jun 2020 - PresentVision setting, strategic consulting, and CDO expertise to fuel intelligent growth and drive successful business outcomes. Develop and deliver data, modeling/AI, and digital marketing programs to improve ROI for B2C and B2B brands.• Created three-year build/buy/partner roadmap for CEO to achieve 100% growth. Recommendations drove 25% revenue growth and 20% profit growth in first year.• Helped a CMO increase customer acquisition ROI by +25% by integrating best-in-class data sourcing, predictive AI, and astute digital media buys.• Worked with CEO to better align sales and marketing functions. Created operational framework resulting in more efficient internal and external communications. Marketing content output increased 30% and sales improved by 12% in first nine months.• Provide pro bono services to educational, faith-based, and mission-driven nonprofits.
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Strategic Advisor And Chief Executive OfficerHirewise.Ai Dec 2021 - Sep 2023Strategic Advisor and CEO for HIREWISE.ai A client project evolved into being hired as CEO of a new VC-backed startup, HIREWISE.ai. Responsible for all aspects of launching a new business, including seed round funding, product research and validation, market testing to define key segments and economic impact, technology infrastructure, branding and multi-channel marketing campaigns, KPI dashboard, and real-time process optimization. -
Chief Data & Digital OfficerInfluent50 Jun 2014 - Apr 2020Launched and co-led Influent50, a direct marketing agency owned by AARP Services, Inc. Specialized in big-data and MarTech / AdTech solutions for clients targeting 120 million U.S Consumers age 50+.• Co-developed Influent50's brand story, value prop, and go-to-market strategy.• Scaled agency from $0 to $20MM and 50 people in five years.• Hit 100% of revenue target in year one and 300% growth in year two.• Won +35% of client pitches through client research and use cases that demonstrated expertise.• Built world-class marketing ecosystem with data, analytics, and media platform partners such as Google, Salesforce, Facebook, Adobe, LiveRamp, Stirista, and AWS to create real-time personalization and increase customer engagement.• Innovative services increased client acquisition and sales results by as much as +150%.• Unlocked value of existing assets by integrating them to create new products, establishing strategic channel partnerships, and opening new markets.• Greatly enhanced AARP's nonprofit mission objectives of growing their membership and enhancing their ability to identify and engage with special groups such as caregivers, volunteers, and donors.
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Vice President, Aarp Services, Inc.Aarp Jun 2014 - Apr 2020Washington, Dc, UsHeld dual roles as an AARP Vice President and as Chief Data & Digital Officer of an in-house agency. Responsible for overall leadership of Data, Analytics, Digital Platforms, and Marketing Operations for a $1.2B for-profit business connecting over 80 brand affinity partners with 38 million AARP members.• Partnered with senior executives to segment and define target markets, improve value propositions, and dramatically increase customer sales for United Health, Optum, New York Life, Delta Dental, The Hartford, Allstate, Chase, Expedia, Hilton, AT&T, Avis Budget, Consumer Cellular.• Drove $50MM+ profit increase through innovative B2B2C products and services that improved ROI on $750MM in affinity partner advertising spend.• Increased sales 20% for AARP's $35MM Travel, Health, and Wealth Marketing Co-op Programs.• Managed a $20MM budget and 20+ people across IT, analytics, data science, digital, & marketing.• Converted team to a profit center by platforming the business and opening new channels.• Won AARP's Media Sales Trailblazer Award for audience innovation in print, email, and digital.• Team adopted leading SaaS, DaaS, IaaS, and PaaS tools to build world-class capabilities.• Led digital transformation efforts across AARP's nonprofit and for-profit organizations to modernize data/digital operations, drive efficiencies, and improve member experience. • Accelerated donor and volunteer participation growth for AARP’s causes for struggling seniors, such as caregiving and poverty. Improved AARP membership acquisition results through segmentation, modeling, and activating digital channels such as Facebook display ads. -
Director Of Global Business DevelopmentAcxiom Mar 2006 - Jun 2014Conway, Arkansas, UsResponsible for the growth of a $330 million global business and managed a $35 P&L in Europe. Won awards for leadership, sales growth, and new products. Earned multiple promotions during tenure.• Led team's line of business efforts on enterprise accounts to win annual contracts up to $50MM.• Integrated and converted the consulting services business to a platform business model to reduce delivery costs by 40% and scale revenue by 30% with fewer resources.• Created Marketing Center of Excellence that elevated the enterprise's knowledge of trends and best practices, resulting in 10% growth through more prospect and client meetings at higher levels.• Improved sales win rate by 15% by packaging offerings and developing industry-specific playbooks.• Embraced emerging technologies to implement cross-device, consumer-centric, always-on 1-to-1 marketing. Clients realized +20% acquisition efficiencies and ROI gains via personalization at the right time and channel. -
Managing Director Of Client Success, Global Analytics ConsultingAcxiom Jun 2008 - May 2011Conway, Arkansas, UsLed a client management and success team to grow a $30M global analytics practice. Led data, analytics, technology, and marketing best practices to lower acquisition costs, drive lifetime value, & lift ROI.• Delivered customer databases and improved data quality, richness, coverage, and freshness• Built world-class acquisition and CRM solutions for clients such as Citibank, Macy’s, Red Cross, American Cancer Society, Blue Cross, Cigna, Google, et al.
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Managing Director, Retail Analytics ConsultingAcxiom Mar 2006 - Jun 2008Conway, Arkansas, UsLed an entrepreneurial team with a $7M P&L and 15 people. Developed a big data capability to integrate billions of customer, store, and transaction data for proprietary insights and 20% growth.• Client engagements included Home Depot, Lowe's, Macy's, Tommy Bahama, The Container Store, and Pep Boys, among others
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Vice President Of Accounts, Financial And HealthcareHarte-Hanks Jan 2005 - Feb 2006Chelmsford, Ma, UsEstablished senior relationships to grow the financial services business. Laser focus on helping clients offer highly personalized interactions resulted in strong revenue growth with brands such as Bank of America, T. Rowe Price, US Bank, and ABN Amro. -
Strategic Account ExecutiveMerkle, Inc. Oct 2001 - Jan 2005Columbia, Md, UsEstablished and grew Merkle's largest and most profitable clients, including DIRECTV and GEICO.•Superior client results drove revenue growth of 50%+ and won Merkle’s first national marketing award•Strategic advisor that built data-driven acquisition engines for clients including prospect databases, world-class audiences and analytic tools, multi-channel execution, measurement and attribution, and ongoing optimization across the consumer journey
Garland Bond Skills
Garland Bond Education Details
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University Of ArkansasEconomics -
Georgetown UniversityExecutive Management
Frequently Asked Questions about Garland Bond
What company does Garland Bond work for?
Garland Bond works for G Bond Digital Advisors
What is Garland Bond's role at the current company?
Garland Bond's current role is Performance Marketing | Data Strategy | Digital Strategy | Data Science & AI | Strategic Consultant | Driving Customer Acquisition, Brand Loyalty & Growth with a Customer-Centric Approach.
What is Garland Bond's email address?
Garland Bond's email address is ga****@****iom.com
What is Garland Bond's direct phone number?
Garland Bond's direct phone number is +120243*****
What schools did Garland Bond attend?
Garland Bond attended University Of Arkansas, Georgetown University.
What are some of Garland Bond's interests?
Garland Bond has interest in Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Children, Cooking, Gardening, Outdoors.
What skills is Garland Bond known for?
Garland Bond has skills like Crm, Analytics, Digital Marketing, Strategy, Multi Channel Marketing, Marketing Strategy, Database Marketing, Business Development, Direct Marketing, Customer Acquisition, Management, Saas.
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