> Managing the 5&5 partnership ecosystem by building relationships with leading and emerging technology providers.> Developing marketing strategies and exploring opportunities to fuel new business.> Overseeing content strategy, including social media, the 5&5 Blog and "Tech Table" Newsletter, developing quarterly content, and supporting execution and deployment.> Managing a direct report located abroad, ensuring seamless communication and effective collaboration across different time zones.

› Led traditional, digital, local-store and experiential marketing activities for company’s four largest Italian restaurant concepts: Bertucci’s, Buca di Beppo, Brio Italian Grille, and Bravo Italian Kitchen. › Partnered with senior leadership to define strategic goals & marketing plans aimed at growing revenue, strengthening brand equity, and building loyalty. Led stakeholder meetings with cross-functional teams to communicate/track marketing initiatives and collaborate on key business issues.› Handled top priorities, from local store initiatives to media planning/buying, and executed dozens of special projects directed by the CMO.› Oversaw CRM strategy while influencing customer profiling, segmentation and targeting. Contributed ideas, strategies, and content to enhance eClub loyalty programs. Launched SMS channels to reach new audiences and create new revenue stream.› Developed campaign briefs, directed creative execution, managed project rosters, coordinated in-store & sales collateral, and managed all print and digital deliverables. Created and distributed weekly field marketing bulletins and collateral checklists.› Maintained all marketing budgets, marketing calendars, stakeholder communications & presentations, and local store marketing materials. Established internal document libraries leveraging SharePoint technology. › Managed all partner/vendor/agency relationships and handled all billing/invoices. › Created foundational marketing documents, calendars, and budgets for Earl Enterprise’s sister company, celebrity-based Virtual Dining Concepts. Identified brand awareness and trial drivers linking food holidays to relevant promotions.› Awarded Top Performer Award, Marketing (2021).

› Managed all marketing activities for the Bertucci’s brand.› Developed internal systems and processes to increase effectiveness of communications, campaign rollouts, and reporting. › Managed onboarding process of new revenue-driving partners (i.e., ezCater; Groupraise; etc.).› Developed content and messaging for social media, eclub, digital programming, and websites.

Managed and orchestrated the development and execution of integrated creative and digital strategies through cross-functional collaboration for key clients, including Redimark, Hebrew SeniorLife and One Door.

Associate Marketing Manager - Brands: Branded Ice Cream & Novelties, Branded Sour Cream, Maggio® Cheese and Heluva Good!® Sour Cream Dips and Cheese.› Managed marketing and communication functions of holistic, multi-media programs and campaigns -- across TV, print, digital, social, email -- for regional ice cream brands including Hood®, Brigham's®, Green's®, Hagan®.› Highly organized and efficient at managing a substantial workload across hundreds of projects annually.› Identified new areas of business and product opportunities to strengthen brand leadership and grow revenue.› Analyzed data sources to expose key insights and trends to make impactful business decisions aimed at increasing market share and sales.› Ongoing management of annual marketing budgets for six regional brands.

Responsible for supporting Brand Teams in the day-to-day coordination and execution of marketing plans, and communicated with a wide variety of internal and external customers. › Assisted in all aspects of program execution including project briefs and timelines, coupon programs, in-store and experiential events, online (website, social) assets and sales materials based on requirements and priorities determined by senior managers. › Supported development, management, and execution of a number of large-scale branded campaigns.› Educated new hires through training sessions for marketing functions, processes and resources. Developed comprehensive presentations to outline key steps for critical/common job tasks, such as building coupons, navigating the company’s internal collaboration sites, and various process tied to sampling programs.

› Assisted in day-to-day activities of all Private Label business endeavors for major grocery retailers by leading cross-functional conference calls, handling meeting notes, assisting with product launches, packaging development, and the creation of sales tools (i.e., sell-in presentations, sell sheets, marketing collateral).

› Performed as a key liaison between brand teams, internal design team and creative agencies to execute marketing plan components (creative projects, coupon development, etc.) and retail tactics (in-store demos, at-shelf signage) for diverse product portfolio, resulting in a 10-20% average annual savings through consolidation efforts across 10+ local/regional brands.› Managed content updated and consumer traffic reports for 7 branded websites.

Provided comprehensive support to the CEO/Chief Creative Director at agency for some of the most successful global lifestyle brands in America.› Managed CEO's schedule to maximize time and efficiency, and arranged travel including flights, hotels, ground transportation.› Assisted with photo shoot preparations, including packaging camera gear, film replenishment and other supplies required.

Primary marketing support for the Home Delivery Division of HP Hood.› Acted as primary support person for the 50+ independent distributors in the New England market, providing new product information and collateral material. › Developed campaigns, including a "Welcome" program, designed to retain new customers and encourage repeat orders.› Managed website and product catalog updates regularly.› Processed new customer registrations via the website, and assisted with customer service functions.