Iryna Garmashova Email & Phone Number

London Area, United Kingdom

• Marketing Strategy: developed and executed digital marketing strategies; Go-to-Market (GTM) initiatives; planned and managed annual marketing budgets; optimized ROI.
• Leadership: led a team of six in-house employees and contractors; collaborated with cross-functional teams; successfully achieved KPIs.
• Partnerships: executed strategic relationship-building initiatives; played a pivotal role in negotiations with senior stakeholders.
• Analytics: analyzed key performance metrics; optimized conversion rates across customer funnel stages; conducted monthly reports and budgeting.
• Website and SEO: maintained a content-rich website; employed SEO strategies; conducted A/B tests.
• Content Marketing: managed conversion-focused content creation; enhanced brand visibility through social platforms (Facebook, Twitter, Reddit, and LinkedIn); executed lead-generation ABM campaigns, resulting in a 1.3x.

• Developed and implemented integrated marketing strategies.
• Identified the user acquisition funnel and acquisition stages; created sales pipelines.
• Developed a GTM strategy and implemented a paid upgrade scheme, resulting in significant revenue growth.
• Successfully reintroduced the existing iMazing desktop application to the market.
• Managed email campaigns; and automated marketing processes.
• Developed and executed PR strategy resulting in over 20 media coverage in tech-leading outlets.

Ukraine, Kiev

• Constructed a robust sales pipeline, contributing to the company's revenue growth strategy.
• Implemented a GTM strategy, utilising MarTech tools and integrated marketing strategies.
• Collaborated with cross-functional teams and stakeholders, surpassing RIO within the initial months.
• Offered a series of product improvements based on clients' feedback, resulting in a 1.3x sales deal increase.
• Built communication plan for internal and external stakeholders, and established key metrics for ongoing performance monitoring, project timelines and budgets.
• Cultivated partnership relationships with senior partners to gain insight into their priorities and effectively leverage these connections.

• Utilised cross-functional marketing expertise to promote Readdle products on a global scale, with a primary focus on the US market.
• Successfully launched iOS apps, including Scanner Pro, PDF Expert, Documents, Calendars, and Printer Pro, all of which achieved top ratings in their respective categories on the US App Store.
• Crafted compelling messaging, developed GTM strategies, and produced sales materials.
• Delivered an in-house email distribution system for a wide range of accounts and segments.
• Managed email campaigns for an 11-million-user database; and automated marketing campaigns.
• Implemented a PR strategy to receive coverage in the press from outlets such as BBC, USA Today, MacWorld, Cnet, O’Reilly, MacFormat, MacStories, Gizmodo, and Wired.

• Managed product listings across primary online stores selling mobile apps. Prepared essential promotional materials, maintained up-to-date product information, and facilitated the uploading of the newest installation.
• Actively generated public interest through media engagement. Established connections with publications and mobile technology blogs and contacted editors offering to highlight updates and new product releases.
• Responsible for website updates, ensuring timely news postings, availability of the latest application versions, and accurate product descriptions. Executed SEO-driven optimizations to enhance search result rankings.
• Led the development of the mobile website, utilizing an innovative approach that enabled the detection of platform, device, and operating system through data available in the user agent. This approach allowed users to.
• Editor of iPhone application list, a prominent project within SHAPE Services. This included adding applications to the listing, updating information when necessary, and finding efficient methods to promote IM+ on the.

Education record

Finance And Banking Department

Master, Mathematics And Economics

Institute of Mathematics Economics and Mechanics, Faculty of classical mathematics, Mathematics and Economics