• Marketing Strategy: developed and executed digital marketing strategies; Go-to-Market (GTM) initiatives; planned and managed annual marketing budgets; optimized ROI.• Leadership: led a team of six in-house employees and contractors; collaborated with cross-functional teams; successfully achieved KPIs.• Partnerships: executed strategic relationship-building initiatives; played a pivotal role in negotiations with senior stakeholders.• Analytics: analyzed key performance metrics; optimized conversion rates across customer funnel stages; conducted monthly reports and budgeting.• Website and SEO: maintained a content-rich website; employed SEO strategies; conducted A/B tests.• Content Marketing: managed conversion-focused content creation; enhanced brand visibility through social platforms (Facebook, Twitter, Reddit, and LinkedIn); executed lead-generation ABM campaigns, resulting in a 1.3x increase in CTR.• Paid Traffic Strategies: directed paid acquisition strategies; managed advertising campaigns (Google Ads, LinkedIn, and Facebook Ads); implemented remarketing strategies.• Customer Relationship Management (CRM): identified user acquisition funnel; oversaw customer relationship management; automated workflows.• Product Marketing: conducted market research; identified and segmented target audiences; analyzed sales pipelines; drove customer-centric approach; conducted regular surveys. • Email Marketing: managed and automated email campaigns.• Brand Awareness & PR: collaborated with media outlets to secure coverage in TechCrunch, The Verge, LifeHacker, DigitalTrends and more.• Event Management: represented the company's brand at conferences and exhibitions; executed networking events, workshops, round tables and product demos.

• Developed and implemented integrated marketing strategies.• Identified the user acquisition funnel and acquisition stages; created sales pipelines. • Developed a GTM strategy and implemented a paid upgrade scheme, resulting in significant revenue growth.• Successfully reintroduced the existing iMazing desktop application to the market.• Managed email campaigns; and automated marketing processes.• Developed and executed PR strategy resulting in over 20 media coverage in tech-leading outlets.• Managed relationships with diverse stakeholders, ensuring effective communication of key updates.

• Constructed a robust sales pipeline, contributing to the company's revenue growth strategy.• Implemented a GTM strategy, utilising MarTech tools and integrated marketing strategies.• Collaborated with cross-functional teams and stakeholders, surpassing RIO within the initial months.• Offered a series of product improvements based on clients' feedback, resulting in a 1.3x sales deal increase.• Built communication plan for internal and external stakeholders, and established key metrics for ongoing performance monitoring, project timelines and budgets.• Cultivated partnership relationships with senior partners to gain insight into their priorities and effectively leverage these connections.• Performed one-to-one product demonstrations for prospects offline and online for B2B engagement.• Raised product awareness by presenting MacPaw's SaaS at world industry expos and trade shows.

• Utilised cross-functional marketing expertise to promote Readdle products on a global scale, with a primary focus on the US market.• Successfully launched iOS apps, including Scanner Pro, PDF Expert, Documents, Calendars, and Printer Pro, all of which achieved top ratings in their respective categories on the US App Store.• Crafted compelling messaging, developed GTM strategies, and produced sales materials.• Delivered an in-house email distribution system for a wide range of accounts and segments.• Managed email campaigns for an 11-million-user database; and automated marketing campaigns.• Implemented a PR strategy to receive coverage in the press from outlets such as BBC, USA Today, MacWorld, Cnet, O’Reilly, MacFormat, MacStories, Gizmodo, and Wired.• Represented the company's brand at conferences and exhibitions; executed networking events and product demos.

• Managed product listings across primary online stores selling mobile apps. Prepared essential promotional materials, maintained up-to-date product information, and facilitated the uploading of the newest installation files according to the latest version releases.• Actively generated public interest through media engagement. Established connections with publications and mobile technology blogs and contacted editors offering to highlight updates and new product releases.• Responsible for website updates, ensuring timely news postings, availability of the latest application versions, and accurate product descriptions. Executed SEO-driven optimizations to enhance search result rankings.• Led the development of the mobile website, utilizing an innovative approach that enabled the detection of platform, device, and operating system through data available in the user agent. This approach allowed users to seamlessly get an appropriate installation file for their device.• Editor of iPhone application list, a prominent project within SHAPE Services. This included adding applications to the listing, updating information when necessary, and finding efficient methods to promote IM+ on the web resource.