Kayla Garner Email & Phone Number

Ottawa, On, Ca

Ontario, Canada

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

By prioritizing relationship-building, I established strong connections among managers, budtenders, and customers through regular site visits and timely email correspondence. This approach aimed at ensuring that the management team consistently had access to essential materials and felt fully supported in their roles. In addition, I developed and implemented comprehensive product knowledge sessions for budtenders, utilizing team sessions and consumer-facing pop-ups to enhance education and drive sales. Attended weekly meetings with the sales and marketing team, I actively contributed to defining territory targets, establishing sales objectives, identifying opportunities, and fostering collaboration on cohesive projects across all territories.To gauge the overall health of the brand within my assigned territory, I conducted detailed analyses of customer feedback, social media engagement, and sales data. Utilizing a CRM platform, I recorded and monitored the progress of all accounts, product listings, sales accomplishments, call-to-actions, and objectives, providing a comprehensive tracking system for business performance. Staying attuned to the latest cannabis trends and developments, I utilized diverse resources, including industry publications, market research reports, and social media platforms, enabling me to adapt efficiently to new methodologies and stay ahead in the industry.In collaboration with store managers, I worked to optimize in-store digital assets, physical displays, and product and brand recognition, ultimately driving sales performance, and achieving key objectives. This multifaceted approach contributed to a holistic and strategic management of operations, ensuring the sustained success and growth of the business.

Oshawa, Ontario, Canada

Oshawa, Ontario, Canada

Oshawa, Ontario, Canada

Starting as a key lead, I worked with the franchise owner and store manager to successfully open Session Cannabis’ Oshawa location a month ahead of schedule. I became an expert on all our offered products, and acted as a customer liaison by assessing and resolving all customer inquiries. Kept the team organized and accountable by creating a daily shift log to communicate sales objectives, standard operations, inventory levels, and any customer communication.There are many competing dispensaries in the Durham Region, so it was important to differentiate ourselves as soon as possible. Shortly after opening, I implemented daily deal promotions for our product categories. Marketing campaigns with radio ads, hotel ads, and digital advertising were used to promote our daily deals which increased sales by 6% week over week, and drove customer loyalty and brand recognition.

Oshawa, On

Created, developed, and managed content to reach target customers. Monitored social space for the brand and related topics and conversations. Developed a community of student coffee-lovers.

Oshawa

Worked at multiple stores across the region, including the high volume Starbucks Reserve Bar located by the college and university and the Oshawa Centre Food Court. Assisted with the training of the team to maintain a consistent high level of service and knowledge on the various rotating Starbucks products and the ins-and-outs of the loyalty program. Implemented the creative pricing and product strategies learned in school and past jobs to increase sales. Maintained knowledge by participating in education opportunities, attending coffee related events, reading coffee retail trade and food service publications, and developing personal networks. Guided and worked with the team to consistently rank between first and second place on monthly “Gold Star Survey” results in a region of 14 stores. Recognized twice as “Partner of the Month” for my dedication and positive “Gold Star Survey” responses. Completed Starbucks Coffee Master certification, under recommendation from store manager.

Oshawa, On

FastStartDC is a program designed to help entrepreneurial students develop and launch their own businesses, while they are studying at Durham College. Helped 28 student entrepreneurs with ideation, formulation and marketing of their businesses both digitally (Shopify, social media) and traditionally (trade shows, on-campus events). Our team at FastStartDC helped these students with everything that they needed to take their products and services to market - quickly and successfully.Developed and presented training workshops to coach student entrepreneurs in social media, branding, marketing, and influencer marketing. Instrumental in creating 5 local partnerships which led to the launch of 3 social entrepreneurship programs.

Toronto

Buzz Records is a Canadian-based independent record label that evolved out of an underground performance space. I worked freelance with the label and their artists to develop unique online marketing strategies for each album release, including the creation of artist calendars and publishing schedules. I monitored relevant topics, news stories, and brand mentions to provide suggestions for real-time engagement opportunities.

Oshawa

I worked as a summer work study student to support Durham College’s (DC) International Education Office. DC hosts more than 2000 international students from over 60 countries. I planned a year’s worth of content for all of our social media channels (Facebook, Instagram, and Twitter). The content focused on helping students transition to life as a DC student in Oshawa, Whitby, and Pickering. I assisted the International Ambassadors with the branding and promotion of the Education Abroad program, which offers students opportunities to study and work in other countries.

Toronto

Worked with the Marketing Manager and VP of Marketing to facilitate the promotion of 30 tours across North America, and Europe. Implemented marketing campaigns for local, regional, and international clients which increased ticket sales by up to 30%. Sourced and communicated with a robust contact list to assist with in-person and online promotionsI recruited music fans across the world to join Dine Alone’s Street Team and then coordinated up to 30 people per city to promote our artists concerts. Street Team members would put up posters in anticipation for the shows, and then hand out marketing materials day-of to concert goers in exchange for merch and tickets. I used my large global contact list to create mini music communities in different regions. Dine Alone teamed up with City and Colour for an all-Canadian line-up in celebration of Canada’s 150th Birthday. I planned and executed both online and in-person marketing strategies to increase brand awareness across South-Western Ontario (street team, OOH advertising, community partnerships with lifestyle brands and more). This led to a completely sold out show, weeks ahead of the event date. Hosted by Wayne & Daryl from Letterkenny, City and Colour, Blue Rodeo, The Strumbellas, Stars and Dear Rouge performed in Niagara-On-The-Lake.

Advertising - Digital Media Management

Business - Marketing

Music - Business Management

Introduction To Music Industry Arts, Music Technology