Garrett Benton Email & Phone Number

Appleton, Wi, Us

• Monitor website performance and campaign effectiveness using analytics tools, providing data-driven recommendations for optimization.• Ensure accurate and engaging content is maintained on the company's websites while adhering to brand guidelines and confidentiality protocols.• Design and implement user-friendly website interfaces, optimize for search engines, conduct keyword research, and manage product catalog and pages for accuracy and impactful display.

Appleton, Wisconsin, United States

• Analyze selling reports and website data to understand category performance and consumer behavior to make business recommendations and changes on a weekly, monthly, quarterly and seasonal basis. • Conduct regular category audits for accuracy and effectiveness with working knowledge of PIM system of product data, product merchandising & navigation, attributes, promotions, functionality, etc. across all Fleet Farm digital properties. • Investigate current data sources through SQL, GA, & Oracle Business Intelligence to identify and correct issues, working with cross-functional teams as needed.

Appleton-Oshkosh-Neenah Area

• Support the planning and maintenance of the strategy and schedule of digital communications, campaign launches, and digital commerce presentation/features in coordination with marketing and ecommerce teams. • Create and manage promotional assets including web page creation, promotional calendar management, and collaboration with marketing and merchandising with promotions.• Investigate and portray analytics relating to any on-site reporting necessary, including but not limited to promotional reporting, customer behavior data, and transactional data.

Green Bay, Wisconsin, United States

• Improved SEO rankings, organic search, website pages, and social media engagement.• Developed visualizations and other mechanisms for presenting analytical results to management.• Coordinated online marketing programs like Google Analytics, Google Search Console, Hootsuite as well as commonly used social media platforms (Facebook, Instagram, Twitter, LinkedIn, and TikTok).

Appleton, Wisconsin

• Worked with Sales Enablers and Marketing Team to create graphics for external and internal use. Learned and utilized software programs, including Adobe Suite and Microsoft Office.• Gained experience about re-branding a company and improving company culture. Coordinated commonly used social media platforms (Facebook, Instagram, Twitter, LinkedIn, and TikTok).