Garrett Carlson Email and Phone Number

• Marketed Micron and Crucial branded products through content management.• Involved in channel partner enablement, product management, content marketing, and brand awareness.• Prepared content for channel partners for pre-go lives and new product launches. • Setup the Sales Enablement platform for all business units through Adobe AEM and Seismic.• Increased user adoption through an pilot program, feedback, and customization.• Analyzed data to provide an overview to leadership on content usage and behaviors.• Acted as liaison between web, creative, sales, and marketing teams for content related matters.• Trained sales team on digital asset management processes, procedures, and trends. Applied taxonomy rules, metadata, tagged, and cataloged EOL assets.

• Analyzed paid media for direction of new paid search, display, and retargeting campaigns.• Generated a 7:1 ROI Conversion or 4:1 ROI Awareness based on client’s strategy. • Proactively adjusted PPC campaigns to ensure performance goals were met. • Monitored weekly and monthly budgets and optimized bids to gain a stronger ROAS. • Activated additional paid placements to find channels that achieved a lower CPA. • Identified appropriate KPIs and metrics to evaluate the success of paid campaigns. • Reported on analytics, quarterly trends, and conducted audience research. • Operated in SEM, Meta Search, Audience Targeted Display Ads, Sponsored Listings, Online Travel Agency (OTA) Marketing, and Social Media placements.

Email Marketing: Developed and managed email campaigns for both acquisition and retention. Involved in email ideation, copy, design, proofing, launch, and analytics. Content & SEO: Implemented SEO best practices to increase traffic and link opportunities. Performed SEO audits, backlink and competitor analysis for bench marking. Provided user-focused recommendations to improve bounce rate and conversion actions.Paid Advertising: Ad creation included organizing ad groups, writing keyword-rich ad copy and CTA's. User-intent funnel analysis, keyword research, and bid strategies.Lead Generation: Targeted leads with personalized messages and relevant offers. Achieved an increase in qualified leads and grew response rates. Built an automated lead nurturing program to accelerate sales from top-of-funnel leads.CRM: Setup customer lifecycle stages, persona profiles, and automated workflows. Customized triggers, KPI dashboards, contact databases, and tools for clients.

Coordinated sponsored advertisements during Steelheads hockey games and Front Street Fights. Directed game day promotions and live event management. Assisted a successful marketing strategy through a thirty-six home game season measured by fan attendance and sponsored events. Event campaigns included: • Toys for Tots: Teddy Bear Toss brought in 7,020 toys and $4,000 in donations • St. Luke’s Children’s auction raised $15,400 • Pink the Rink jersey auction raised $21,300 • Idaho Beef Night increased public awareness for the IBC Beef Counts campaign

Worked with the top 10% of business students on-campus. Increased society awareness to peers in classes and events. Promoted the life-long benefits and engaged qualified leads. Met with over 300 students and worked on case studies at the Global Leadership Summit in Orlando, Florida.