Shaping and leading the brand and communications strategy for the Innovation Foundation and its various programs. Bringing the Foundation’s initiatives to life through storytelling that engages internal and external audiences. Copywriting, multi-media content development, and communications consultation to support the Foundation in its vision and mission. Managing creative agencies and social media. Developing the narrative and identity of the Innovation Foundation through new branding and heightened awareness. Creation and upkeep of a wide variety of communications tools and materials to support the wider team.

Responsible for developing and executing the communications strategy for the Innovation Foundation. Leading the rebranding and development of new brand assets, including new website and brand toolbox. Identifying and developing engaging stories for internal and external audiences. Promotion of existing programs and strategy development for new programs.

Global business partner for the communication strategy and messaging of all HR initiatives. Development and implementation of a communication roadmap including topics, timings, and channels. Coordination of events and initiatives designed at supporting employee engagement. Creating content which promotes the company’s employer values.

Responsible for developing, releasing, and maintaining B2B communication tools that empower markets to effectively implement seasonal retail launches. Providing global guidance to employees through a variety of online platforms and tools.

Overseeing the PR and communications activities for a young and contemporary brand of fashion jewelry from the Swarovski group. Responsible for editing, building, and improving the public image of the brand, both externally and internally. Managing local PR agencies in order to secure positive media coverage. Launching the startup brand into new markets while improving brand presence in existing ones. Extensive copywriting for consumer, press, and internal facing copy. Defining the brand tone of voice. Planning, organizing and implementing PR and retail events. Creating and launching new processes and effective communication tools. Organizing interviews with important trade press and preparing the interviewee through media training. Creating internal brand awareness through corporate communication tools and in-house activities. Preparation for and presence at important luxury trade fairs to present the brand to media and retail clients. In charge of content for internal intranet and newsletters. Check out some of the great PR coverage below:

National and international PR and press office activities for multiple clients operating in the Italian design and furnishing sector. Selection of materials (products and images) for the creation of press releases, followed by their launch to the Italian and world press. Copywriting of press and marketing material such a press releases, catalogues, and slogans. Relationship management with the most important publications in the field. Preparation of press kits. Presence at industry events in Italy and abroad in order to support the clients' communication and maintain positive relationships with the local press. Organization of interviews with the main publications in design and furnishing. Coordination of an external press office and consultants, especially in new emerging markets. Research of new international industry events to propose clients with more opportunities for visibility in various markets. Check and recuperation of articles for the preparation of the international press clipping. Creation and maintenance of the Facebook pages of the clients. Translation of company material, websites, catalogues, and press releases. Organization for free advertising space in important publications.

Translating articles from Italian to English for the publication. Editorial writing. Being present at important trade shows where the publication’s visibility is necessary. Assisting to present the magazine to the public and companies operating within the sector.

Hosting a weekly bi-lingual music program. Selection of music and commentary between songs. Commentary ranges from news and curiosities to music information and stories and experiences of an American living in Italy. Operation and control of the sound board and other radio instruments during the live transmission, in complete autonomy.

Voice registration, in English, for various levels of scholastic material where I used different accents, pronunciations, and levels of difficulty. Audio and audiovisual registration for promotional material.

Public relations and press office activities for three diverse clients: a leader in the mobile technology sector, a leader in the food and beverage sector, and a leader in the fashion sector. This role requires collecting articles in the local language (Italian) and translating them into English for the international press clippings, organizing and participating in press events, creating and translating press releases, maintaining positive relationships with journalists from publications of the various sectors, and coordinating with the international teams of my clients.

Participation during the 2010 soccer World Cup games where the USA national team played. Commenting, in Italian, during the game to keep things light and lively. Commenting, in English, on what was happening on the field so that American listeners could follow the games.

Assisting expatriats working in multinational companies with their relocation to Italy. Briefing single clients and client with families to asses their needs, then assisting them with relocation services such as house hunting, housing contracts, enrollment in school for children, and relocation support to acclimate them to the new country and culture. This role also required acting in the role of enterpreter in order to assist foreign clients who did not speak the local language (Italian).

Organizing and carrying out lesson plans. Creatively teaching English as a second language to both individual and group courses of professionals and unversity-aged students. Assesing students progress and assisting the school in obtaining new students and organizing new courses.

Serving as a substitute teacher for various subjects. Later involved in a long-term role as a teacher for a specialzed course as well as ESL instructor for foreign students. Supervising school social events. Highly requested by the educational staff of the school.

Organizing and carying out lesson plans. Teaching English as a second language to foreign students. Teaching and intensive one-on-one English course using multimedia materials. Assesing student progress. Organizing and carrying out cultural excursions for students.