Founder
Current• Successfully initiated, developed, marketed, and launched a company providing proprietary hydration supplements that cater to the needs of high-performance endurance athletes• Scientifically formulated a hydration supplement in consultation with a registered sports dietician• Consulted with experts in the USA and internationally, in the design and development of the Hydro Power TM logo and product packaging• Researched and outsourced product formulation mixing. Determined and implemented the most efficient distribution methods• Consulted with experts in digital marketing in the design, content and maintenance of the Hydro Power TM website and social media presence. • Consulted with Dorsey & Whitney LLP to get the trademark for product legal verifications, trademark research and application• Consulted with a leading account executive at USA Today to help develop and expand Hydro Power TM• Consulted and networked with hundreds of professional athletes for assistance in product recognition and expansion of the brand