Petaluma makes food that is better for your pup and the planet. Our food is veterinarian-designed and made with minimally processed, plant-based ingredients to provide an upgrade from kibble without the environmental and animal welfare baggage of factory-farmed animals.

Pet Insight Project is a pioneering mission to collect and interpret the health stories of hundreds of thousands of dogs to improve the lives of pets everywhere. The project is a research partnership that combines the behavior monitoring and data science expertise of Whistle Labs with the comprehensive medical records and preventive veterinary care of Banfield Pet Hospital, establishing an unprecedented link between behavior and health data.

Whistle is the world leader in pet technology, creating smart products and a mobile platform that seeks to help pets live longer, healthier and happier lives. Through intuitive devices like the Whistle 3 GPS Tracker and Activity Monitor, and the largest comparative database of pet health information, Whistle is fueling groundbreaking insights to enable a new era of preventative care for pets.

• Built numerous financial models to forecast revenue, size addressable market, and evaluate impact of tech trends• Led extensive primary research campaigns that required synthesizing the diverse perspectives of industry participants into a clear story• Drafted, analyzed, and summarized insights for 6 end user/customer surveys in order to assess technology adoption curves, brand strength, customer purchasing criteria, and other key metrics Select case experience:• Corporate Strategy – Technology Company: Quantified and prioritized emerging market opportunities within the ‘Internet of Things’ for a leading hardware provider • Portfolio Strategy – Biotechnology Company: Identified prescriber segments within respiratory illness based on analysis of claims data and a prescriber survey to inform drug portfolio investment decisions• Business Unit Strategy – Biotechnology Company: Formulated organizational action plan for Medical Affairs department to address the impact of clinical pathways and guidelines on oncologist treatment decisions• Commercial Due Diligence - Private Equity Companies: Conducted 11 market diligences in technology, healthcare, retail, and industrial sectors that informed multi-billion dollar investment decisions for some of the largest private equity firms

• Evaluated and analyzed strategic options for firm to maximize shareholder value of a subsidiary in the energy management industry• Fully integrated member of case team with ownership of work stream valuing subsidiary under different transactions scenarios; includes analysis on Bloomberg terminal as well as creating slides used in Board of Director presentations

Vista Point is a boutique investment bank specializing in mid-market sell side technology firms.• Performed comprehensive M&A valuations including: trading and transaction multiples, discounted cash flow, and accretion/dilution analyses• Created pitch books and management presentations involving extensive valuation, industry research, capital markets analysis, and a breakdowns of strategic opportunities for a variety of clients• Aided in the firm's business development efforts through proprietary deal sourcing