Own the day-to-day, omni-channel marketing projects from kick-off, timelines, creative resourcing & production, proofing, stakeholder buy-in & approval to delivery.Working cross-functionally with marketing, creatives, merchants teams and manage conversations with clients around scope, schedule, and budget as well as roadmaps, objectives, and strategies Primary creative needs: Digital Assets for .com, Landing Page Takeovers, Product Display Pages, Paid Digital Ads, Video, Email & SMS for CRM, Paid Social, In-Store Print, etc.

Providing product feedback and expert marketing input to help develop Tenon: a new Marketing Work Management solution, built on ServiceNow.

Client: Duotone Home Decorhttps://theartofgood.net/portfolio/duotone/-Under the supervision of the Executive Producer, I led a creative team through strategy, production and post production for our client Duotone Home Goods (duotonehome.com)-We produced a 1:30 'founders' video, :15sec & 30sec video-cut downs-Provided strategic copy and photography recommendations for clients eCommerce website and social accounts *The Art of Good is A Non-Profit, Pro-Bono, Creative Network Helping Small Businesses Survive The Coronavirus. www.theartofgood.net

-I was the first content marketing hire at Roadster, an early stage SaaS start-up in the automotive industry. While there I led the planning, and creative development of Roadster's content marketing initiatives (blog, best practices, product & testimonial videos, case studies, white papers, social media, events and email marketing) to increase brand awareness, industry thought leadership, lead generation and sales enablement to drive adoption of our SaaS-based ecommerce platform for automotive dealers.-7x Customer Growth ...2017: 90+ dealer partners/35 employees. 2020: 700+ dealer partners/125 employees.Content I created, executed and managed through a number of free, paid and gated channels:-Managed the content calendar-Case Studies-White papers-Newsletter-Best Practices-Roadster Blog (via Wordpress)-Video (scripted, video testimonials, dealer showcases, best practices)-Social content (paid & organic)-Email campaigns (lead generation & nurture, & events)-Marketing Automation via Hubspot (lead generation & nurture, landing pages, demo request forms)-Event promotion to drive registration

Client facing account management:-Manage and optimize ROI performance on paid campaigns for Tier 1 content publisher clients.-Provide daily, weekly and MTD ROI reports for paid campaigns-Strive for successful content discovery & amplification for the world's leading publishers & brands through analytics, ROI reporting and campaign optimization tactics.Clients: CNN, Forbes, Fox News, VOX Media, ESPN, Digital Trends, The Verge, BGR, Bonnier Publishing, Rodale Publishing and many more.About:Outbrain (www.outbrain.com) is the world’s largest content marketing & discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 250 billion personalized content recommendations every month and reaches over 557 million unique visitors from across the globe.

SOCIAL CONTENT PRODUCER - Production of content that reinforces the ATLETO brand for Instagram, Facebook and LinkedInCOPY WRITING - Write copy for paid advertising campaigns on Instagram and FacebookCOMMUNITY MANAGEMENT - Engage communities in meaningful conversation on Instagram, Facebook and LinkedInBUSINESS DEVELOPMENT - Advocate ATLETO to forward thinking organizations/companies that are serious about improving the health and fitness of their employees.About:ATELTO Sports is a social sports network that brings together like-minded, everyday athletes around their favorite sports based on their location and skill level.

CONTENT PRODUCTION - Oversee the creative strategy, script development, pre-production, production, distribution/seeding & campaign analytics of TV Spots & marketing video content.BRAND STRATEGY - Develop strategy for marketing communications, writing copy, conceptualizing and directing creative plus implementing tactics to support Edmunds growth across multiple platforms - Brand Advertising (TV, Radio, Print), Video Content Strategy & Production, Display Advertising and Trade Shows.MEDIA BUYING/PLANNING – Supported Executive Director on day-to-day operations with our media-buying agency of record for a yearly buy in Top 10 markets. Collaborated on market selection, demographic targeting, flight optimization and campaign analytics for TV & Radio. DATA - Managed weekly performance analytics for site traffic, PV's, leads and incremental revenue as it relates to our offline media buys for TV & Radio. Also managed analytics for our digital content marketing and syndication initiatives. MOBILE PRODUCT MARKETING - Management of marketing initiatives for our iOS app with goals to increase retention and incrementally increase app downloads. Initiatives include radio advertising, email campaigns, push notification strategies, SEM and paid digital.AWARDS STRATEGY – Led a team to revitalize a dormant awards initiative that aims to strengthen Edmunds’ authoritative voice, increase brand awareness and drive incremental traffic. Awards to manufacturers included Top Rated and Most Popular. Trophy ceremonies held during auto show season with accolades provided to manufacturers for use in their TV, radio, web, print and email marketing communications.Previously:-Junior Marketing Manager-Inventory Management Analyst, Advertising Sales OperationsAbout:Edmunds.com is a leading 3rd party automotive platform that helps shoppers find their perfect vehicle. Edmunds also maintains the industry's largest editorial staff that reviews 200+ vehicles a year.

Edmunds.com is a leading 3rd party automotive platform that helps shoppers find their perfect vehicle. Edmunds also maintains the industry's largest editorial staff that reviews 200+ vehicles a year. ANALYTICS – Used a pre vs. post & test vs. control structure to attribute incremental lift in leads to TV advertising and to help inform media buying optimization.MARKETING ASSETS - writing & development, including 1-sheets, print ads, scripts, marketing kits, brochures, giveaways, sales presentations, etc. Coordinate workflow with video, design, business & agency personnel.STRATEGY - positioning statements, new idea generation, partner outreach and sales development support. Ensure alignment between online and offline messages.

Edmunds.com is a leading 3rd party automotive platform that helps shoppers find their perfect vehicle. Edmunds also maintains the industry's largest editorial staff that reviews 200+ vehicles a year. Work directly with Associate Account Directors to strategically propose inventory & approve buys for online advertising campaigns. Provide accurate advertising product inventory availability for our wired site, mobile site and mobile apps using Google's Double-Click for Publishers (DFP) plus our Internal Forecasting Tools (IFT) to Associate Account Directors and ad product teams.CLIENTS - General Motors (Buick, Cadillac, Chevrolet, GMC), Nissan/Infiniti, Hyundai/Kia

RIESTER is a full-service advertising agency specializing in retail, CPG and gaming. Their headquarters is in Phoenix with offices in Los Angeles and Salt Lake City. Work with Retail and Packaged Goods clients including Hormel Foods, Idahoan Foods, Wetzel’s Pretzels and the Farmers Market at 3rd & FairfaxAssisted Integration Director with management of day-to-day account activities – Digital, Creative Briefings, Production, Media Planning, Public Relations, and Account Planning.

Collaborated with franchise owners to establish client marketing objectives, creative and media strategies and tactics for all new and existing clients. Developed creative briefs, responsible for job initiations, managed project and production timelines.