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Global Accounts, Talent Solutions• Acted as a media expert with client’s key decision-makers using data and insights to make recommendations on media campaigns, content, and audience segmentation to drive the client outcomes• Proactively, discovered, recommended, and closed strategic upsell and renewal opportunities and create compelling business cases to expand recruitment marketing campaigns – FY19 quota attainment: 119% • Led new product BETAs in collaboration with Product and Sales to drive product adoption and education across the global organization• Hosted monthly workshops for sales partners to increase media and advertising acumen to grow media revenue within the Talent Solutions organizationSkills Acquired: Sales, Complex Selling, Relationship Management, Revenue Generation, Social Media Buying, Social Media Marketing, Talent Acquisition, Lead Generation, ROI Analysis, Data Analysis, Data-Based Decision Making, Pitching, Renewals, Growth Marketing, High Growth, Leadership, Global Collaboration, Stakeholder Management

Account: CA Technologies • Supervised a team of four in strategy development, planning, and execution of CA Technologies global brand advertising campaigns ($45MM +) while collaborating with outside creative and buying teams • Brokered multi-million-dollar product integrations and marketing programs that extend beyond paid advertising, with publishing groups in the US and EMEA, which served as the core of CA’s global marketing efforts • Led measurement, reporting, evaluation of brand advertising effectiveness and responsible for communicating results to senior marketing executivesSkills Acquired: Management, Leadership, Strategic Partnerships, Channel Partners, Social Media Marketing, Partner Relationship Management, Client Relationship Management, B2B Marketing, Lead Generation, Branding, Data Visualization, Tableau

Accounts: Texture by Next Issue(acquired by Apple), Western Governors University, Oakley • Managed three-person team in planning and executing Texture, and WGU multi-million-dollar ($10MM) integrated branding efforts while working closely with their in-house direct response teams to correlate top of funnel media to business outcomes • Collaborated with the creative team and media buying partners on Oakley’s overall media strategies and creative executionsSkills Acquired: Data Visualization, Cross-Functional Coordination, Cross Team Collaboration, New Business, Pitching, Management, Leadership, Client Management, Consulting

Accounts: Playstation, Walt Disney World Resorts• Crafted communication strategies and media mix allocations, based on consumer insights, to inform the national brand and title campaigns• Led planning and executing $43MM in integrated advertising campaigns, across brand and titles, contributing continued sales success (over 192K online sales leads) and increases in brand health • Managed a team of two in planning, executing, and optimizing over $40MM in digital direct response campaigns, driving over 2MM Walt Disney World package bookings to Walt Disney World in OrlandoSkills Acquired: Programmatic Media Buying, Digital Attribution, Multi-Touch Attribution, Google Analytics, Data Analysis, Partner Management, Marketing, Communication Planning, Gaming, Travel, Program Management, Entertainment Marketing, Gaming Industry, Travel Marketing, DSP, Ad Exchanges, Communication, Demand Generation, Direct Response, Digital Media, Digital Marketing

Accounts: Chrysler, Subaru, BMW, Army• Maintained over $70MM in TV & Radio buys and negotiated delivery to surpass all reach goalsSkills Acquired: Microsoft Office, Advanced Excel, Powerpoint, Negotiation, Communication, Relationship Management, TV buying, Radio Buying, Traditional Media