Senior Digital Planner
London, England, Gb
Accounts: Playstation, Walt Disney World Resorts• Crafted communication strategies and media mix allocations, based on consumer insights, to inform the national brand and title campaigns• Led planning and executing $43MM in integrated advertising campaigns, across brand and titles, contributing continued sales success (over 192K online sales leads) and increases in brand health • Managed a team of two in planning, executing, and optimizing over $40MM in digital direct response campaigns, driving over 2MM Walt Disney World package bookings to Walt Disney World in OrlandoSkills Acquired: Programmatic Media Buying, Digital Attribution, Multi-Touch Attribution, Google Analytics, Data Analysis, Partner Management, Marketing, Communication Planning, Gaming, Travel, Program Management, Entertainment Marketing, Gaming Industry, Travel Marketing, DSP, Ad Exchanges, Communication, Demand Generation, Direct Response, Digital Media, Digital Marketing