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I have worked in private equity and at a fund of funds, taught high school math with Teach for America in Texas, consulted in data analytics in San Francisco, led payments and fraud strategy, planning, and analysis at Netflix, built the advertising SP&A team, and am now building up an equivalent team for Product at Netflix.
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Senior Director - Product Finance, Strategy, & AnalysisNetflix Jan 2024 - PresentLos Gatos, Ca, UsLeading and developing the team partnering with our product leaders on our strategy as related to broad, cross-domain initiatives and those touching on the membership experience for our subscribers. -
Senior Director - Growth | Advertising Strategy Planning & AnalysisNetflix Jan 2023 - Jan 2024Los Gatos, Ca, UsLed and further developed the Ads Strategy Planning & Analysis group at Netflix, which partners across the Ads Sales, Ads Platform, Ads Consumer Product, Ads Data Science & Engineering, Finance, and other teams across the business as we scale our ad-supported consumer offerings around the world. -
Director - Growth | Advertising StrategyNetflix May 2022 - Feb 2023Los Gatos, Ca, UsStarted and built up the Advertising SP&A (Strategy Planning & Analysis) team at Netflix as we built toward expanding consumer choice via advertising-supported, lower-price service offerings. -
Director - Global Payments | Fraud | AnalyticsNetflix Nov 2016 - Jun 2022Los Gatos, Ca, UsPayments Analytics - We develop insights from the wealth of data available at Netflix focused on global payments related to our >200M subscribers in order to optimize subscriber acquisition and retention. Global Fraud (2014-2021) - Developed and led our strategy for anticipating, monitoring, and defending against fraudulent actors directed against our service. Developed and built methods of reducing fraud exposure for this kind of service offering without increased customer friction or significant false-positive risk. Identified and followed through on opportunities to work with external parties (card issuers, card schemes, etc.) to improve their understanding of fraud risk in the context of our type of service, thus improving our non-fraud payments performance. Additionally, built out our initial cross-functional effort addressing other types of risk (account takeover, as an example) with a focus on maintaining the best possible customer experience while ensuring minimal risk exposure. Global Payments - Previously (for an interim period while hiring for the permanent in-market position) spent time in Singapore leading payments strategy for APAC. Also, launched and led the India payments strategy for the first couple of years until finding full-time in-market experts to take this on. -
Senior Manager - Global Payments | Fraud | AnalyticsNetflix Jun 2016 - Nov 2016Los Gatos, Ca, Us -
Manager - Global Payments | Fraud | AnalyticsNetflix Oct 2014 - Jun 2016Los Gatos, Ca, UsGlobal Fraud - Worked to develop methods of anticipating, monitoring, and defending against fraudulent actors directed against the service. Grew cross-functional understanding and collaboration around this work. Payments Analytics - Continued developing insights from the wealth of data available at Netflix focused on global payments related to our tens of millions of subscribers with the goal of optimizing the performance of available methods of payment.Global Payments - India - Supported the Netflix global expansion (over 130 countries launched on a single day) from the payments perspective with a focus on providing an ideal recurring payment experience for subscribers joining the service from India while optimizing the performance of all methods of payment. -
Senior Financial Analyst - Global Payments AnalyticsNetflix Jan 2014 - Oct 2014Los Gatos, Ca, UsPayments Analytics - Developed insights from the wealth of data available at Netflix focused on global payments related to our tens of millions of subscribers. Identified and helped to implement optimizations which improved the customer experience, increased acquisition, and maintained best-in-class customer retention. -
American Advisory Board MemberMrc / Merchant Risk Council Jul 2017 - Jul 2022Redmond, Wa, UsThe MRC was established in 2000 by merchant professionals from leading consumer brands who shared a mutual goal of improving eCommerce payments while supporting their organizations' risk management efforts. MRC's membership includes the world's most prominent merchant organizations, industry solution provider sponsor companies, and multiple law enforcement agencies in the United States and Europe. -
Senior ConsultantDeloitte Aug 2011 - Jan 2014Worldwide, Oo• Achieved a "1" overall performance rating, the highest available at Deloitte.• Awarded 2 Outstanding Performance Awards and 5 Applause Awards for outstanding client service.• Achieved Level 1 Industry Proficiency for Technology, Media, and Telecommunications.• Notable clients included, but were not limited to, Facebook, LinkedIn, Uber, Yelp, Zynga, and Charles Schwab.• Consulting Clients in the TMT and Finance industries: -Developed methods to reasonably calculate metrics such as appropriate useful life amortization in the social media and gaming industries (using SAS on multi-terabyte datasets). -Developed methods to calculate active web and mobile user metrics included in landmark $100 Billion client S-1 filing prior to their IPO (using SQL). -Developed the first-in-the-industry automated methods to accurately calculate appropriate tax amounts, inclusive of federal and state laws and reciprocal and reverse-reciprocal agreements, for a multi-billion-dollar tax event based only on receiving employee credit card-based travel data and salary, bonus, and stock-vesting data (using SAS). -Worked with Deloitte experts with knowledge of ADP payroll systems to create automated data extracts to enable appropriate taxation and reporting through ADP systems (using SAS).• Audit/Attest Clients in the TMT, Finance, and Healthcare industries: -Developed methods to calculate metrics related to revenue recognition in the online advertising, online gaming, and social media industries (using SAS and SQL). -Developed an understanding sufficient to substantially redevelop SAS programs designed to assess asset/security segregation requirements for a large brokerage firm. -
Math TeacherTeach For America Jun 2009 - Jun 2011New York, Ny, Us• In Teach for America’s most competitive year, selected from approximately 40,000 applicants to join this national teaching corps of highly-capable, analytical college graduates. • Completed TfA’s Summer Institute in Houston, learning to apply my analytical abilities to a classroom, constantly analyzing student performance and adjusting plans and teaching style to compensate.Math TeacherSan Benito CISDAugust 2009 – June 2011 (1 year 11 months) in San Benito, TX• Selected to teach students with the greatest need – juniors and seniors who failed the state assessment in math and risked not graduating from high school. • Through constant analysis of student knowledge and adaptive adjustment of lessons, led over 93% of seniors to pass state exams and become eligible to graduate after only 1.5 months of instruction. • Hired as a math tutor and personally chosen by principal as the sponsor for the Mu Alpha Theta math club on campus as part of a special state grant program to expose students to advanced math applications. -
PrincipalTrophy Point Capital Jun 2010 - Aug 2010New York, Ny, Us• Sole applicant selected to join this private equity search fund with the goal of finding an education services company to acquire in the $8MM-$50MM value range.• Effectively sourced potential targets using a variety of methods including online transactional research tools, participated in management meetings as part of the due diligence process, and fairly valued targets based in part on industry-norm EBITDA multiples along with our investors’ required returns. -
Account Sales RepresentativeMarketsource Apr 2005 - Nov 2009• Strategically promoted Hewlett Packard by developing and implementing programs to significantly increase sales through retail channels such as Best Buy and Circuit City. • Built positive long-term relationships with retail store managers to promote sales goals. • Won multiple awards for performance in the East Atlanta market.• Trained retail store representatives in a highly targeted manner in a regional pilot program• Produced and presented training session recaps for Hewlett Packard to enhance the program nationally
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Data Analytics/Database DeveloperChi-Rho Financial, Llc Jun 2008 - Aug 2008• Worked directly with President and CFO of this fund-of-funds to determine the need for and potential applications of a comprehensive client investment information database. • Developed Access database to provide consolidated client investment information across multiple invested hedge funds and to increase client retention by providing a more balanced view of their portfolios during times of market volatility. • Developed a system to compare the performance of hedge funds as their respective portions of the company’s on-shore and off-shore partnerships for evaluation purposes.
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ManagerKimball Office Supply & Quick Print Oct 2003 - Aug 2004• Developed and initiated sales program for new products and services. • Created advertising campaign to enter new territory and ultimately increase revenues. • Increased profits by 5% by carefully managing procurement while creating a premium brand image to allow for premium pricing on select product lines.
Garrett Goff Skills
Garrett Goff Education Details
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Emory UniversityPsychology -
Emory University - Goizueta Business SchoolPsychology
Frequently Asked Questions about Garrett Goff
What company does Garrett Goff work for?
Garrett Goff works for Netflix
What is Garrett Goff's role at the current company?
Garrett Goff's current role is Senior Director - Product Strategy @ Netflix.
What is Garrett Goff's email address?
Garrett Goff's email address is gt****@****ail.com
What is Garrett Goff's direct phone number?
Garrett Goff's direct phone number is +125643*****
What schools did Garrett Goff attend?
Garrett Goff attended Emory University, Emory University - Goizueta Business School.
What are some of Garrett Goff's interests?
Garrett Goff has interest in Koolfi Creamery, Fiat America, Roselli Foreign Car Repair, Roots Salon, Sherri Silverman Studio, James May, Ferrari 360, Community, Bimmerguy, Jay Dongieux.
What skills is Garrett Goff known for?
Garrett Goff has skills like Data Analysis, Analysis, Management, Leadership, Strategy, Microsoft Office, Program Management, Research, Teaching, Business Analysis, Consulting, Tableau.
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