As Director of Software Development and Founder of PlatformXR, I lead a team creating custom Virtual and Augmented Reality (XR) and mobile solutions. We leverage immersive technology to solve business challenges across healthcare, education, manufacturing, and IT, with successful projects for major clients like Kaiser Permanente, AT&T, and the University of Oregon.- Company Ownership: Handling the full spectrum of operational and administrative responsibilities while consistently managing successful client projects with complex requirements. Directed a wide variety of client projects with intricate needs, ensuring seamless execution, strategic problem-solving, and long-term client satisfaction. Demonstrated strong leadership in optimizing processes, driving innovation, and fostering growth in a rapidly evolving industry.- Product Design and Development: Lead cross-functional teams to design products focused on client objectives and technical feasibility. Manage teams through challenging projects and scenarios, achieving a 100% project success rate. Ensure high-quality outcomes by prioritizing logical design making, managing resources, and fostering collaboration. Emphasize scalability, and iterative improvements to meet goals and support long-term growth.- Dynamic Business Insights: Understand client perspectives and the dynamics of the greater business needs surrounding the projects we develop, identifying opportunities to leverage functionality, technologies, and systems for optimal outcomes with KPI-driven results.- Diverse Industry Experience: Leveraged extensive project experience across multiple industries to gain a deep understanding of how to adapt development strategies to specific business needs. This broad exposure enables me to lead development teams effectively, foresee potential challenges, and implement solutions that are scalable and tailored to the unique demands of different sectors, ultimately driving successful project outcomes.

Developed a mobile application that addresses the inefficiencies in the painting industry by automating room measurements and cost estimation using lidar and AR technology. This app not only improves accuracy and saves time but also facilitates sending quotes and managing job details, providing a comprehensive solution for professional painters.Available on the App Store: https://apps.apple.com/us/app/paint-quote-now/id6478038452

Designed the project and lead the development of KP's nation-wide, cross-platform VR application allowing members to learn about healthcare available to them in each region of the US.Led the project from initial design concept through to full product deployment.Responsibilities included:- Tasked with designing and leading the development of an innovative VR solution tailored to healthcare market needs.- Overseeing the product design process, ensuring business needs were thoroughly considered and integrated.- Collaborating with cross-functional teams throughout their national organization.- Managing full development cycles, from initial coding to final deployment, ensuring all technical and functional requirements were met.

Led the development of an innovative VR trade show Quest/Mobile application designed to enhance event experiences and engagement.Responsibilities included:- Conceptualizing and designing an immersive VR experience tailored to trade show environments.- Collaborating with AT&T Labs to understand and integrate their specific needs and objectives into the VR solution.- Overseeing the entire development process, from design, art direction, and coding to final deployment and testing.- Ensuring the application was optimized for performance and rendering across various VR and mobile platforms.- Managing cross-functional teams to ensure smooth project execution and delivery.- Incorporating feedback from stakeholders to continuously improve the application’s functionality and user experience.- Delivering a robust VR showcase that successfully enhanced client engagement and event presence.

Oversaw the development, UX, and QA for a comprehensive Mobile VR tour application designed for university campuses, enhancing virtual visit experiences for prospective students and visitors.The project was awarded UO's most effective marketing initiative multiple years in a row.Available on App Stores "UO360 - VR" Over .5 Million UsersResponsibilities included:- Collaborating with university stakeholders to understand their needs and ensure the VR tour platform met their objectives.- Overseeing the full development lifecycle, ensuring the client’s designs were accurately implemented.- Managing user experience (UX) design to create intuitive and engaging interactions within the VR tour.- Conducting quality assurance (QA) testing to ensure the application’s performance, reliability, and user satisfaction.- Ensuring the application was optimized for performance and compatibility across various mobile platforms.- Managing cross-functional teams to ensure seamless project execution and timely delivery.- Incorporating feedback from university staff and users to continuously improve the application's functionality and user experience.- Delivering a robust Mobile VR tour application that enhanced the university’s outreach and engagement with prospective students and visitors.

Lead the creative and technical execution of Virtual Reality experiences that were designed for hypothetical product and human interface systems. A small team of specialized developers and VFX artists working on the early stages of consumer VR technology, forming potential uses and industry purposes.

Producer:Managed logistical, financial, and creative aspects of commercial film project. Worked regularly with internal and external agency teams, as well as the third-party vendors necessary to create the best product for the client's needs. Expertise in planning and managing production crew, location, equipment, daily show schedule, editorial, music, talent/casting and special effects vendors. Director:Lead artistic and influential aspects of promotional content. Worked closely with clients on script development, messaging, and brand. On production days: Collaborated with producers, client stakeholders, production crew to fulfill the smooth operation each day on set. Worked closely with camera department and G&E on intentional composition of cinematography. Directed actors/talent for intended performance and artistic communication.

GSM Creative is a promotional video and film production entity in Grand Rapids, Michigan.Intra-company growth strategy and development.Account management and client representation.Conception and oversight of promotional campaigns. Brand implementation and influential aspects throughout content production.Line Producer on day-of production. Real-time filming logistics management and resource and plan facilitation.

ShutterWerks is a full-service digital content creation house serving mid-level national and international brands.Strategic ideation, conceptual development, and brand implementation for digital video campaigns. Camera Operator and 1st AC on projects for brands including YMCA, Goodwill Inc, Spartan Foods. Post-production responsibilities: Editing, digital asset creation, and 2D animation. Supplementary roles include Director of Photography, Director, and Script Supervisor.