Garrett Black Email & Phone Number

* Side Project *Utilizing Gen AI to turn hours of marketing work into minutes of waiting. Our mission is to help strategists and agencies do what they do best – think big.- Product development- Backend engineering- Business and GTM development- Team management

Fort Collins, Colorado, Us

* Side Project *HYVV is at the forefront of re-imagining how startups are built, run and managed. We are creating a 1-stop shop that will take founders from idea to execution in a fraction of the time and place them firmly on the path to success.- Business and product strategy- Audience development- Successfully closed pre-seed VC fundingStartups Start Here

Project based strategy consultancy helping brands and businesses discover their place and purpose in an increasingly complex world.Services include branding, strategy, category expansion, ecommerce, media and RFP responsesClients: Diageo, Pizza Hut, Pernod Ricard, Titos, Tropicana, Starbucks, Johnnie Walker

New York, Ny, Us

Refocused creative direction for a portfolio of high-profile clients, delivering high impact, culturally grounded and category-defining brand activationsClients: Ford, Audible- Overhauled activation concepting, reducing revisions and increasing client buy-in through strategic briefs leading to more work sold in at higher velocity- Built a portfolio of brand-igniting activations for Audible at Sundance, SXSW, and Art Basel enhancing brand visibility and audience engagemen

New York, Ny, Us

Strategic lead and subject matter expert, driving growth and impact for Fortune 100 & 500 Clients- Led Coca-Cola’s shopper and experiential strategy, enhancing brand engagement through targeted campaigns.- Selected as part of an elite strategist group to establish a unique market position for Coca-Cola Zero Sugar, resulting in the successful "Take A Taste" campaign.- Strategy lead for nationwide retail activations and experiential programs for Coca-Cola, including NCAA March Madness campaigns, generating millions of impressions.- Developed strategic playbooks for ~20,000 DPOS screens, increasing brand presence and driving growth in a regulated category.- Guided clients through pandemic challenges with strategic pivots, resulting in expanded project scopes and increased budgets.Clients: Coca-Cola, Miracle Gro, Regulated Category

New York, Ny, Us

Innovative strategic lead driving larger deals, enhanced brand consideration, and increased purchase intent by transforming creative briefs, business pitches, and go-to-market strategies.- Developed creative briefs, new business pitches, and GTM strategies, increasing deal size and brand consideration.- Secured the largest single media buy in company history by developing comprehensive agency offerings.- Led a $1.5M integrated campaign for MillerCoors, leveraging multiple publishers for maximum impact.- Boosted Amazon Prime's purchase intent by 23% with a CollegeHumor content series.- Established DROPOUT’s branding development, creating a strong audience value proposition.- Collaborated with CEO, ECD, and VP of Sales to lead workshops that set strategic direction resulting in increased RFP close rates and improved competitive offerings.- Conducted campaign lift and creative effectiveness studies, developing strategies that achieved double-digit increases in intent and recall.- Innovated ad products and creative formats, expanding content slate and opening new revenue streams for market sellers.

New York, Us

Owned the strategic and creative digital content development for international and domestic markets.- Managed rotating freelance strategy teams, owning on-boarding, workload management and delivering feedback.- Independently managed strategy, production and creative direction on multiple projects. Work entailed shepherding creatives through concepting, treatment development, producing shoots, edit direction and final client delivery with work that exceeded KPIs.- Oversaw production, creative direction, and edit reviews for multiple projects including original in-house produced video series. Clients: PlayStation, Chevrolet, KPMG, 3M, Airbnb, Kellogg’s, Nestle, PepsiCo. Unilever, 360Fly and Ford

Los Angeles, Ca, Us

Social and digital strategy lead for the agency’s first ever social media campaign. Campaign comprised website creation, lead gen and the management of 6 separate Twitter accounts that would actively engage with audiences and current events.Ideated creative strategy and distribution strategy. Throughout the campaign social listening and campaign reporting were incorporated to optimize effectiveness and drive results.Managed audience research prior to launch to develop segmentation profiles and establish baselines against which campaign performance was evaluated and success proven.Work included creative strategy, distribution strategy, social listening, site design strategy and campaign reporting. - Selected Work Examples - Conservation International - Nature is SpeakingLed social and digital rollout strategy for Conservation International’s first brand campaign Nature is Speaking. In the run up to and following launch, managed audience and market research that combined social listening with survey creation, deployment, and analysis.

Santa Monica, California, Us

Developer of creative, strategic, social and design briefs covering a diverse array of clients and industries from alcohol, to video games, to health products.Driving force behind an emerging business intelligence unit bringing a data driven approach to creative offerings by pioneering the use of social listening and research tools like Brandwatch and YouGov’s BrandIndex.Responsible for writing numerous creative, strategic, social and design briefs covering diverse clients and industries.- Selected Work Examples - NOS Energy Drink- Led day-to-day social strategy and served as primary client point of contact for social media- Oversaw support for 3 campaigns. During this time NOS saw continual growth in engagement, fan acquisition and included a 73% increase in Facebook fans over 14 months- Presented regular reports that detailed performance, provided competitive analysis and identified brand opportunities- Assisted development of a 360 campaign that brought NOS seven straight months of positive brand health scores and sales growth (many of those months in the double digits), beating out Red Bull, Monster, and 5-Hour Energy as the fastest growing energy drink in AmericaJägermeister USA- Managed $10 million out-of-home campaign, delivering 155 unique mechanicals across 1600 installations in 10 marketsBeachbody - Shakeology- Discovered new business and was part of the pitch team that won it- Coordinated development and wrote discussion guides for focus groupsUbisoft - Assassin’s Creed 4: Black Flag- Strategy development leading to launch trailer and Comic-Con activationDisney Infinity- Developed social media activation for E3 2013Agency Intelligence- Led the agency in developing a research and reporting structure that would be used to craft new business strategy as well as on-going state of the business and post campaign analyses- Introduced and managed multiple agency information and analytics platforms