Marketing Director
Current-Brand Overhaul: Led a full rebranding initiative, including the redesign of the company logo, colors, website, and messaging, to better align with a refined target demographic in the 3D Laser Scanning technology space.-Strategic Planning: Developed and executed multi-channel marketing strategies, including digital, CTV, and OTT, for both B2B and B2C growth.-Global Team Leadership: Managed an international marketing team, overseeing campaigns that enhanced brand presence and market share.-Data-Driven Insights: Optimized acquisition strategies using analytics, driving improvements in ROI and customer retention.-Market Expansion: Spearheaded campaigns in new regions, increasing customer acquisition by 20%.